Week 4 presentation
- 1. Big ProblemHealth professionals need their clients to follow through on being more activeAndy comes to see Joe, a health professional, about helping him become more socially involved. Andy has a videogame addiction and no friends. Joe advises Andy to do try doing a team sport or join a club of some sort. Andy comes back for another visit and Joe finds out that Andy hasn’t taken any steps toward trying any new things. They both eventually find out they aren’t getting anywhere with this arrangement and Andy stops coming in for visits, unfulfilled. Joe has lost a client, and his reputation suffers because Andy didn’t listen to Joe and follow through with his advice.
- 2. Big SolutionGiovanni ManninoPastime GuruMission: Introduce people to alternative hobbies.Vision: Be the Pastime Guru!Values: Community, Achievement, Fun, OriginalityStrategy: Determine desired company imagePersonal Image = Company ImageBegin advertising campaignApproach community newslettersResearch online marketing optionsUse customer feedback to improve image and services
- 3. IndustryGoMan will be providing advisory services regarding leisurely activities.The Global Leisure Products market generated $155.8 Billion in 2006, 39.5% from toys and games.
- 4. Target Market & CompetitorsReferrersHealth SpecialistsEvent PlannersSingles-Event CoordinatorsTravel AgenciesLife CoachesCompetitorsSame as above
- 5. Competitive AdvantageGoMan specializes in recommending leisure activities, allowing us to make partners of our current competition. We target the referrers, not the individuals who will directly benefit from our service.Business ModelAttract referrers by attending trade seminars and showsAdvertise in local trade publicationsTarget event planners by approaching them at their eventsBecome involved in competitive events (i.e. marathons)Approach individual shop owners of various activities (surfing, jet-skiing, gun range, rock climbing facility) to build relationships and obtain better rates for GoMan customers.