Week four introduction to online writing copy
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The document provides an overview of writing for online journalism. It discusses the history of media from oral traditions to early forms of writing. It also discusses how the inverted pyramid structure of journalism has been adapted for online content. Specifically, it explores microcontent like headlines, quotes and captions. It provides tips for structuring information and writing very short pieces for formats like Twitter that are limited to 140 characters. The goal is to communicate information concisely while engaging readers online.
Week four introduction to online writing copy
- 1. 001110110110110110110110110011 Online Journalism Wayne MacPhail wmacphail@gmail.com
- 2. n ow O ur ve News ry of the World
- 7. Writing for Online Online
- 8. Overview • A History Lesson • Inverted Pyramid Revisited • MicroContent • What Eye Scans Teach Us • Writing for Navigation • Writing Links
- 9. A History Lesson Or, why you should never draw a pig in clay.
- 10. From Oral to Written
- 11. Token Gestures
- 13. Early Media
- 17. Inverted Pyramid Most Important Least Important
- 18. Write Tight Say what you want to say. Cut it in half. Cut it in half again. Write it. Cut it in half, twice. Write. Cut. Twice.
- 19. Microcontent • Heads • Subheads • Marginalia • Grabber Quotes • Captions
- 23. Structure
- 25. Heads and Blurbs
- 26. RSS Feeds on cellphones
- 30. Writing for Twitter Active, concise, condensed
- 31. Writing for Twitter Active, concise, condensed
- 32. Writing for Twitter News, action, brand
- 33. I hate my Presto card. The tap on tap off system is inconsistent, and I get constant card errors. Plus, there are no Presto boxes at some TTC stations. I’m going back to using tickets. Hate my Presto card. Tap on, tap off? Sometimes. Card errors. No Presto boxes in some TTC stations. Back to tickets. Hate Presto card. Tap on, tap off? Really? Card errors. Presto boxes in TTC stations? Maybe. Tickets FTW.
- 34. Writing for Twitter 140 Characters - Doing the math Okay, I officially am in hate my Presto card. Tap on, tap off, TTC station with no interfaces, Card 124 characters errors. Back to tickets. + @hamont 131 RT wmacphail - 10 characters 13 characters RT wmacphail Okay, I officially am in hate my Presto card. Tap on, tap off, TTC station with no interfaces, Card errors. Back to tickets.
- 36. Wayne MacPhail wmacphail@gmail.com wmacphail wmacphail wmacphail