Week6 Presentation 3
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This marketing plan outlines strategies for a venue called 26 West that hosts conferences, banquets, private parties, shows, and weddings. It discusses target markets like individuals, businesses, and organizations. It performs a SWOT analysis and discusses the marketing mix of product, price, place, and promotion. Control procedures and an action program budget are also included.
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Week6 Presentation 3
- 1. Kenyondra N. Serate 69961 Mentor: Bob Rinquest July 20, 2008 TABT Video Presentation
- 2. I. General Overview of Marketing Analysis II. SWOT Analysis III. Target Markets & Characteristics of Each IV. Strategies of the Marketing Mix VI. System of Controls V. Points from Action Programs & Budget
- 3. 26 WEST Conferences Banquets Private Parties Shows Weddings Ceremonies
- 4. What Is Our Market?
- 5. Individuals Weddings Private Parties Receptions
- 6. Businesses Training Meetings Banquets Holiday Parties
- 7. Organizations Annual Meetings Conferences Career Fairs Display Shows
- 8. Holiday Inn Community College Public Library School District Competition
- 9. P rice P romotion P roduct P lace 4 P's
- 10. S trengths W eaknesses O pportunities T hreats SWOT Analysis
- 11. Action Programs & Budgeting Control Procedures
- 13. Referrals
- 14. Highway Signs
- 15. 26 West Marketing Plan