Week9 b
- 1. How Rakuten is planning to run their entire business in English? S1170048 Susumu Ito
- 2. Contents ● What is rakuten ● Type of business ● Strategy of their company ● Reference
- 3. What is rakuten? ● Rakuten operates and manages business to consumer electronic commerce site, Rakuten Ichiba, and consumer to consumer auction site, Rakuten Freemarket. ●Its business is centered in Japan, although it has began international expansion through acquisitions.
- 4. What is rakuten? ● The company was founded in February 1997. Rakuten Shopping Mall started operations in May the same year. ● In June 1999, changed its name to Rakuten, Inc. In June 2004 it was the second ranked site in Japan as measured by unique audience.
- 5. Type of business ● E-Commerce Marketplace, managing Japan's largest online retail marketplace. ●Credit and Payments, offering personal consumer credit services including consumer loan card payment and loans ●Portal and Media, managing portal sites—which act as the gateway to the internet—and performing other activities
- 6. Type of business ● Travel, operating hotel booking and other travel- related websites and providing other services. ●Securities, providing services such as online securities brokerage. ●Professional Sports, managing a professional baseball team, planning and selling related merchandise and performing other activities.
- 7. Strategy of their company ● As they deploys operations in 27 countries and areas, they will implement our business plan in a strategic manner by taking into consideration such factors as Internet or EC penetration ratio and competitive status in the target markets. ● Their strategy will be to enter the market through an EC business like Rakuten Ichiba and expand their operations into travel, finance, and other service areas.
- 8. Strategy of their company ● They needs to implement this thorough information sharing on a global scale. ●They aims to be the world's best Internet Services Company, the initiative of using English as the official language of the group is one small but critical step required.
- 9. Strategy of their company ●They provide around 40 services encompassing EC, travel, banking, and securities business. ● These services have closely shared information on successful business models, web designs, and marketing best practices so that the entire Rakuten Group can continually raise service levels and improve customer satisfaction.
- 10. Reference ● Rakuten's all-English edict a bold move, but risky too http://www.japantimes.co.jp/text/nn20100716f1.html ● Rakuten http://en.wikipedia.org/wiki/Rakuten ● Rakuten business models http://global.rakuten.com/careers/business/global/me