Weekly SEO - Is Googlebot stop crawling your website if your Robots.txt is unreachable?
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The document discusses various aspects of SEO and Googlebot's crawling behavior, highlighting the importance of a reachable robots.txt file and best practices for managing crawl rates. It emphasizes the need for user-friendly content, the consequences of paying for backlinks, and recent developments in AMP for WordPress and mobile-first indexing. Furthermore, it covers the significance of local SEO, structured citations, and the implications of geo-IP on search rankings.
![Is Google limiting us while
we use "Request Indexing"
in an exaggerated way?
In a nutshell, the answer is yes. After all,
it’s a tool, and it's logical to have limits.
Nick wanted to dive deeply into this,
and he learned that we have max. 12-14
URLs requesting limitation per 24
hours.
More insights and mysterious findings
👇🏻
https://nickleroy.com/blog-posts/request-indexing-gsc-limit/ (How Many URLs Can You “Request Indexing” For in GSC? [Case Study] by Nick LeRoy)](https://image.slidesharecdn.com/weeklyseo-22january2021season2-210325153114/85/Weekly-SEO-Is-Googlebot-stop-crawling-your-website-if-your-Robots-txt-is-unreachable-9-320.jpg)
Weekly SEO - Is Googlebot stop crawling your website if your Robots.txt is unreachable?
- 3. ● Is Googlebot stop crawling your website if your Robots.txt is unreachable? ● What should you know while limiting the Googlebot crawl rate? ● How to set your individual doorway pages to get more organic visibility? ● What does Google mean by making your content readable? ● The official way to get your pages AMP-friendly in WordPress ● Is Google limiting us while we use "Request Indexing" in an exaggerated way? ● The #SEOFOMO Chat with the community experts ● New Web Vitals Lane in the Performance Panel Recordings ● John Mueller Clears Confusion about Mobile First Indexing ● Paying for Bloggers to Write is Against Webmaster Guidelines ● The Effect of a Trailing Slash at the End of URLs ● What Should Your SEO KPIs be? ● Is Geo-IP Harmful just for SEO? ● Why Local SEO is important this year than in previous year? ● Structured and Unstructured Citations ● Google's investment in local search industry with Pointy ● Sources of Information for Voice Assistants
- 4. If Googlebot can't fetch your Robots.txt, they will not crawl any URL from the website. 1. Googlebot first looks if there's any robots.txt file. 2. If the file returns "200" or "404" – then it’s okay. 3. If the file is returning 5XX every single time, then it's a serious problem. https://www.youtube.com/watch?v=JvYh1oe5Zx0 (Googlebot and Web Hosting (WMConf MTV '19) https://web.dev/robots-txt/ (Documentation)
- 5. What should you know while limiting the Googlebot crawl rate? Keep in mind that: 1. Googlebot always is trying not to overload your server. 2. Google’s crawl rate is not always working perfectly. 3. Your website will not get more crawl if you set a higher crawl rate. 4. As a recommendation, don’t limit your crawl rate, trust and leave it to Google. 5. Read the warnings from the below documentation. https://developers.google.com/search/docs/guides/reduce-crawl-rate https://support.google.com/webmasters/answer/48620
- 6. How to set your individual (doorway) pages to get more organic visibility? 1. “Googlebot understands very well if there’s a page with poor content. Which actually is a doorway page.” 2. “Instead of creating different pages with various individual (specific) keywords, create one that explains your product really well.” 3. Even if you have a few pages on your website, detailed and user-friendly pages always are well-recognized and well-ranked pages by Google. https://youtu.be/puNqYcqyClQ?t=1998 (English Google SEO office-hours from January 15, 2021 – from 33:18) https://developers.google.com/search/docs/advanced/guidelines/doorway-pages (Documentation)
- 7. Make your web pages readable till you have time ● If the content on the page is not easily accessible to the users, it's a potential penalty cause because of "No Intrusive Interstitials" rule, which is coming with the Page Experience Algorithm update in May 2021. https://developers.google.com/search/docs/guides/page-experience
- 8. Now we have a more powerful & easy-to-use AMP plugin for WordPress Shortly, ● It’s more useful for technical and non-technical users. ● Automates the process of generating AMP-valid markup. ● Provides effective validation tools to help you ensure your site remains fully AMP-compatible. ● & much more. https://wordpress.org/plugins/amp/ (Official AMP Plugin for WordPress by Google) https://www.youtube.com/watch?linkId=109497424 (Introduction to the new features)
- 9. Is Google limiting us while we use "Request Indexing" in an exaggerated way? In a nutshell, the answer is yes. After all, it’s a tool, and it's logical to have limits. Nick wanted to dive deeply into this, and he learned that we have max. 12-14 URLs requesting limitation per 24 hours. More insights and mysterious findings 👇🏻 https://nickleroy.com/blog-posts/request-indexing-gsc-limit/ (How Many URLs Can You “Request Indexing” For in GSC? [Case Study] by Nick LeRoy)
- 10. The #SEOFOMO Chat with the community experts Aleyda is organizing every Monday an SEO chat event in Clubhouse with the community experts. 6:00 PM (CET) https://www.joinclubhouse.com/event/ExqwRr8m (Latest in SEO: The #SEOFOMO Chat)
- 11. New Web Vitals Lane in the Performance Panel Recordings You can now see Web Vitals info in Performance recordings. Chrome should be updated to Version 88. https://developers.google.com/web/updates/2020/11/devtools
- 12. John Mueller Clears Confusion about Mobile First Indexing No need to change canonical URLs. Since hreflang is hard & confusing that is different. https://twitter.com/JohnMu/status/1351259274782142466
- 13. Paying for Bloggers to Write is Against Webmaster Guidelines Do not pay for writer to get backlinks! Write high quality content to gain backlinks. But how? https://www.seroundtable.com/bloggers-dofollow-backlinks-google-guidelines-30771.html
- 14. The Effect of a Trailing Slash at the End of URLs ● What is the effect for SEO? ○ Can be treated as separate URLs. ○ May cause duplicate content. https://ahrefs.com/blog/trailing-slash/
- 15. What Should Your SEO KPIs be? ● Traffic? Impressions? Avg. time on page? Bounce rate? ● What is the magical solution? ○ 10% uplift on Revenue ○ Solving Coverage Issues ○ Reduce Page Speed by 2 seconds ○ Increase Keyword Visibility by 2x https://www.semrush.com/blog/seo-kpis
- 16. New Post Alert Let’s dive into international SEO universe. https://www.boostroas.com/international-seo-strategy/
- 17. Main market: UK Location UK = Currency GBP Other markets = DE, FR, SP etc. Location others = USD GEO IP Redirection
- 18. Is Geo-IP Harmful just for SEO An error from Google Merchant Center Mail from Google Merchant Center
- 19. Local SEO Why is it more important this year than previous years? https://moz.com/blog/2021-local-seo-success
- 20. Core Web Vitals Faster mobile speed experience = faster local response. https://web.dev/vitals/
- 21. CMS Systems for Small Business Even free websites will gain importance. https://w3techs.com/technologies/history_overview/content_management
- 22. Structured & Unstructured Citations How does Google find your business information? https://ahrefs.com/blog/local-citations/
- 23. Online references for your business Industry based graph of the websites where Google receives your NAP data. https://moz.com/learn/seo/citations-by-category
- 24. Sources of Information for Voice Assistants’ answers Focus not only on Google SERP but also on other platforms. https://www.semrush.com/blog/voice-search-local-seo/
- 25. What’s in store? Purchased by Google these days last year, Pointy will open a new door to local shopping. https://www.businessinsider.com/google-acquires-irish-retail-tech-startup-pointy-2020-1