Weibo agent startup introduction
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This document provides information about Weibo Agent, a Chinese social media analytics and advisory tool. It introduces the founding team, describes the product as providing analytics reporting on account impact, post popularity, and influencers as well as advisory services. It outlines milestones for the third quarter of 2012, including converting beta users to paying customers, testing monetization methods, and automating reports and analytics via APIs.
Weibo agent startup introduction
- 1. weiboagent.com 1 Monday, August 20, 12
- 2. Team Michael Michelini Co-Founder, CEO mike@weiboagent.com Fun Fact: Eats anything for a dare. Gabree Kwan Co-Founder, COO gabree@weiboagent.com Fun Fact: Lead singer of a band. Doug Pierce Co-Founder, CTO doug@weiboagent.com Fun Fact: Eats really slow. 2 Monday, August 20, 12
- 3. Elevator Pitch To do business in China, global consumer oriented companies need to listen to what the Chinese customer wants (and doesn’t want) and adjust accordingly. Social media is an amazing tool for this. Weibo Agent is a Chinese social media analytics and SaaS advisory tool to guide small and medium enterprises in listening to and growing their businesses in China. 3 Monday, August 20, 12
- 4. Product Overview Analytics Reporting •Account Impact •Post Popularity – Which posts are most effective? • Influencers Report •Are you following the right people? Who should you follow? SaaS Advisory system between business owners and managers/agents •Is your marketing effective? •What new ways can you improve and grow? 4 Monday, August 20, 12
- 5. Product Overview 5 Monday, August 20, 12
- 6. Milestones - Q3 2012 August - Online beta with static data inputted manually in the backend. Test what metrics to collect and what advice to provide. September - Convert beta users to paying customers for service. Test various monetization methods. Plan on automating reports and analytics via APIs. October - Strategic alliances with Chinese Internet companiesto help offer their services to foreign companies. November - Rollout full development of automated SaaS + Analytics system 6 Monday, August 20, 12