Virginia Sharma welcomed attendees to LinkedIn Tech Connect 2017 and noted how the digital landscape has expanded dramatically from 150 players in 2011 to 3500 players in 2016. She highlighted key themes of the conference including customer centricity, new ways of working, trust, collaboration, data, technology, digital marketing and sales. An audience snapshot showed that 58% of attendees were in marketing roles while 42% were in sales, with the majority from companies with over 10,000 employees and over 500 combined years of sales and marketing experience represented.