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What a Difference a
MOOC Makes!
Copyright management for online
courses
Kevin L. Smith
Office on Copyright & Scholarly
Communications, Duke University Libraries
What’s a MOOC?
• Massive – often enroll tens of thousands of
participants
• Open – Anyone can enroll; no prerequisites or
barriers other than Internet access
• Online – Entire courses must be online and
asynchronous, except for discussion forums
• Course – Attempt to make experience similar
(maybe better!) then on-campus course
Office on Copyright & Scholarly
Communications, Duke University Libraries
MOOCs at DOOK
• 13 courses offered at least once, a dozen more
in development.
• Over 650K non-unique registrants across all
Duke Courses.
• Rapidly changing environment.
• Significant positive feedback from instructors
& participants.

Office on Copyright & Scholarly
Communications, Duke University Libraries
Who MOOCs?
• About 2/3 of participants from outside U.S.
– 31% Europe, 16% Asia, 10% Latin America, 3 %
Oceania & 2% Africa
– Coursera taking steps to increase enrollment from
China

• Over 80% have college degree(s).
• Wide range of ages.

Office on Copyright & Scholarly
Communications, Duke University Libraries
Why should libraries care?
• Disruption of teaching & library models
• Changing fast, externally-driven
• Rapid uptake, but in an environment of rising
costs and questions about quality
= A laboratory for changing library services
(including around copyright & permission)
Office on Copyright & Scholarly
Communications, Duke University Libraries
What’s really happening?
• A vast experiment in the social construction of
learning.
– MOOCs are VERY social spaces.
– Much of the learning happens in discussion
forums.
– Flipping classrooms.

• If libraries ignore this phenomenon, they risk
accelerating irrelevance (IMO)
Office on Copyright & Scholarly
Communications, Duke University Libraries
© in MOOCs -- A taxonomy of issues
• Ownership of course content
•
•
•
•

Work Made for Hire?
Joint authorship
Campus policy
Contractual relationships

• Using third-party materials
– Linking (legally OK, but practical issues)
– Use in courseware (transformative fair use)
– As assignments (permission)
Office on Copyright & Scholarly
Communications, Duke University Libraries
A note on “closed” online courses
• TEACH Act
– Requires access be limited to students enrolled in
course that is “regular part of systematic mediated
instructional activities.”
– Must not normally allow downloads.

• MOOC & social media platforms
– Usually do not meet TEACH Criteria

Office on Copyright & Scholarly
Communications, Duke University Libraries
Ownership

Office on Copyright & Scholarly
Communications, Duke University Libraries
WMFH & Joint Authorship
• “Work Made for Hire” would apply, by
definition, to most academic work.
– Usually renounced by policy, at least for books &
articles.

• MOOCs, like digital humanities
projects, always created by joint authors.
– Need for agreement about ownership, use.

Office on Copyright & Scholarly
Communications, Duke University Libraries
Campus policies
• Often claim online courseware as WMFH.
– Sometimes because of extra support or use of
extraordinary resources.

• Alternative is a license to the university for
broad use & reuse, leaving © with faculty
creator.
• Also need to look at Conflict of Interest
policies
Office on Copyright & Scholarly
Communications, Duke University Libraries
Contractual relationships
University

Instructor/Course
creator

MOOC Platform

Office on Copyright & Scholarly
Communications, Duke University Libraries
Using 3rd-party content
(i.e. other people’s stuff)

Office on Copyright & Scholarly
Communications, Duke University Libraries
Linking
• Probably no legal issue.
– Could a link be contributory infringement, if
material is itself clearly infringing?
• How could we know?
• Good faith is important

• Practical problems
– Reliability
– Access in other countries
– Access for the disabled
Office on Copyright & Scholarly
Communications, Duke University Libraries
In courseware
I just want SOME content

I want THAT content

• Use public domain
material
• Use licensed material

• Determine © status
• License?
• Is it fair use?

– Open license
– Blanket license

– Transformative?

• Can I get permission?

Office on Copyright & Scholarly
Communications, Duke University Libraries
Transformative fair use
• Transformation when it becomes part of
something new, or is re-purposed.
• Much content incorporated into lectures is
transformative fair use.
– Analogy with quotations in an article
– Evaluate need for THIS content
• Good teaching = good © practice

Office on Copyright & Scholarly
Communications, Duke University Libraries
Three questions
• Does it help me make my new point?
• Will it help my students get the point?
• Did I use just what was needed?

Office on Copyright & Scholarly
Communications, Duke University Libraries
As assignments
• Wide distribution makes fair use problematic
– Less clearly transformative
– Does commercial nature of platform matter?

• Best to rely on
– Open Access materials (lots of options!)
– Permission

Office on Copyright & Scholarly
Communications, Duke University Libraries
Getting permission
• Result vary greatly.
• First task is getting a response.
• Emphasize new marketing opportunity
– Mutual benefit

Publishers want
• Link to purchase
• Download stats
• Click-through data
Office on Copyright & Scholarly
Communications, Duke University Libraries
Questions?

Office on Copyright & Scholarly
Communications, Duke University Libraries

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What a Difference a MOOC Makes! Copyright management for online courses

  • 1. What a Difference a MOOC Makes! Copyright management for online courses Kevin L. Smith Office on Copyright & Scholarly Communications, Duke University Libraries
  • 2. What’s a MOOC? • Massive – often enroll tens of thousands of participants • Open – Anyone can enroll; no prerequisites or barriers other than Internet access • Online – Entire courses must be online and asynchronous, except for discussion forums • Course – Attempt to make experience similar (maybe better!) then on-campus course Office on Copyright & Scholarly Communications, Duke University Libraries
  • 3. MOOCs at DOOK • 13 courses offered at least once, a dozen more in development. • Over 650K non-unique registrants across all Duke Courses. • Rapidly changing environment. • Significant positive feedback from instructors & participants. Office on Copyright & Scholarly Communications, Duke University Libraries
  • 4. Who MOOCs? • About 2/3 of participants from outside U.S. – 31% Europe, 16% Asia, 10% Latin America, 3 % Oceania & 2% Africa – Coursera taking steps to increase enrollment from China • Over 80% have college degree(s). • Wide range of ages. Office on Copyright & Scholarly Communications, Duke University Libraries
  • 5. Why should libraries care? • Disruption of teaching & library models • Changing fast, externally-driven • Rapid uptake, but in an environment of rising costs and questions about quality = A laboratory for changing library services (including around copyright & permission) Office on Copyright & Scholarly Communications, Duke University Libraries
  • 6. What’s really happening? • A vast experiment in the social construction of learning. – MOOCs are VERY social spaces. – Much of the learning happens in discussion forums. – Flipping classrooms. • If libraries ignore this phenomenon, they risk accelerating irrelevance (IMO) Office on Copyright & Scholarly Communications, Duke University Libraries
  • 7. © in MOOCs -- A taxonomy of issues • Ownership of course content • • • • Work Made for Hire? Joint authorship Campus policy Contractual relationships • Using third-party materials – Linking (legally OK, but practical issues) – Use in courseware (transformative fair use) – As assignments (permission) Office on Copyright & Scholarly Communications, Duke University Libraries
  • 8. A note on “closed” online courses • TEACH Act – Requires access be limited to students enrolled in course that is “regular part of systematic mediated instructional activities.” – Must not normally allow downloads. • MOOC & social media platforms – Usually do not meet TEACH Criteria Office on Copyright & Scholarly Communications, Duke University Libraries
  • 9. Ownership Office on Copyright & Scholarly Communications, Duke University Libraries
  • 10. WMFH & Joint Authorship • “Work Made for Hire” would apply, by definition, to most academic work. – Usually renounced by policy, at least for books & articles. • MOOCs, like digital humanities projects, always created by joint authors. – Need for agreement about ownership, use. Office on Copyright & Scholarly Communications, Duke University Libraries
  • 11. Campus policies • Often claim online courseware as WMFH. – Sometimes because of extra support or use of extraordinary resources. • Alternative is a license to the university for broad use & reuse, leaving © with faculty creator. • Also need to look at Conflict of Interest policies Office on Copyright & Scholarly Communications, Duke University Libraries
  • 12. Contractual relationships University Instructor/Course creator MOOC Platform Office on Copyright & Scholarly Communications, Duke University Libraries
  • 13. Using 3rd-party content (i.e. other people’s stuff) Office on Copyright & Scholarly Communications, Duke University Libraries
  • 14. Linking • Probably no legal issue. – Could a link be contributory infringement, if material is itself clearly infringing? • How could we know? • Good faith is important • Practical problems – Reliability – Access in other countries – Access for the disabled Office on Copyright & Scholarly Communications, Duke University Libraries
  • 15. In courseware I just want SOME content I want THAT content • Use public domain material • Use licensed material • Determine © status • License? • Is it fair use? – Open license – Blanket license – Transformative? • Can I get permission? Office on Copyright & Scholarly Communications, Duke University Libraries
  • 16. Transformative fair use • Transformation when it becomes part of something new, or is re-purposed. • Much content incorporated into lectures is transformative fair use. – Analogy with quotations in an article – Evaluate need for THIS content • Good teaching = good © practice Office on Copyright & Scholarly Communications, Duke University Libraries
  • 17. Three questions • Does it help me make my new point? • Will it help my students get the point? • Did I use just what was needed? Office on Copyright & Scholarly Communications, Duke University Libraries
  • 18. As assignments • Wide distribution makes fair use problematic – Less clearly transformative – Does commercial nature of platform matter? • Best to rely on – Open Access materials (lots of options!) – Permission Office on Copyright & Scholarly Communications, Duke University Libraries
  • 19. Getting permission • Result vary greatly. • First task is getting a response. • Emphasize new marketing opportunity – Mutual benefit Publishers want • Link to purchase • Download stats • Click-through data Office on Copyright & Scholarly Communications, Duke University Libraries
  • 20. Questions? Office on Copyright & Scholarly Communications, Duke University Libraries