What are the requirements for effective segmentation
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This document outlines five criteria for effective market segmentation: segments must be measurable by size, substantial by being large and profitable, accessible through effective outreach methods, differentiable as conceptually distinct groups that respond differently to offerings, and actionable by having programs that can attract and serve each segment. It was created by Abhinaba Mondal during an internship under Prof. Sameer Mathur at IIM Lucknow.
What are the requirements for effective segmentation
- 3. This includes the following Measurable Substantial Accessible Differentiable Actionable
- 6. 2.Substantial The segments are Large and Profitable to serve
- 7. 3.Accessible The segments can be EFFECTIVELY Reached
- 8. 4.Differentiable MARRIAGE The SEGMENTS are conceptually Distinguishable and respond differently to mix elements
- 9. 5.Actionable EFFECTIVE programs to attract and serve segments
- 14. CREATED by ABHINABA MONDAL, IIT Kharagpur During an INTERNSHIP under Prof. SAMEER MATHUR ,IIM LUCKNOW www.IIMInternship.com