What Everyone Wants to Know About Google Direct Answers
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The document discusses the benefits of answer boxes in search results, highlighting how they provide brief answers without needing to click through to websites, increase visibility, and enhance perceived authority. It emphasizes the shift from keyword searches to question-based voice searches, offering tips on how to format content effectively to capture answer box placements. Strategies include identifying questions, providing direct answers, and adding value with supplementary information.
What Everyone Wants to Know About Google Direct Answers
- 2. A result on top of the very first search result providing a brief answer to a query that (in most cases) does not require a click through to a web site.
- 4. Additional chance to be seen Be seen as authoritative The different formatting of the answer box brings more eyes to the result When you get an answer box, your regular organic listing gets a fatter meta description
- 5. The direct answer box led to a 516% increase in sessions Source: Merkle RKG
- 7. When we type search we often use keywords But, when we use voice search,we ask the search engine a question
- 8. Use this regular expression in GA: (^(c|C)an )|(^(d|D)oes )|(^(w|W)hat )|(^(h|H)ow )|(^(i|I)s )|(^(w|W)hat )|(^(w|W)here )|(^(w|W)hich )|(^(w|W)ho )|(^(w|W)ill )|(^(w|W)ould )
- 9. Of course you can!
- 11. 1.Identify a simple question 2.Provide a direct answer 3.Include some added value information
- 12. Which one are you aiming for?
- 13. Content formatted as a list Aim for a “more info” link Provide teaser text right after your direct answer
- 30. 1.Identify a question 2.Provide a direct answer 3.Include some added value information