What have I learnt from my audience feedback?
- 1. 3) WHAT HAVE I LEARNT FROM MY AUDIENCE FEEDBACK?
- 2. PRE- PRODUCTION AUDIENCE RESEARCH I created my pre-production survey using the online program ‘Survey Monkey’ which allowed me to ask my target audience both quantitive and qualitative data to receive both types of feedback
- 3. PRE- PRODUCTION AUDIENCE RESEARCH Once completed I had posted a link of it on my Facebook wall, where people I know could easily provide me with feedback. I also messaged people directly via Facebook and also Email
- 4. PRE- PRODUCTION AUDIENCE RESEARCH As I distributed my survey, I realised that I was going to obtain a large amount of people that would participate in it, making this survey extremely reliable (but not necessarily valid). This is mainly due to how the people I requested complete the survey don’t represent a generalised public audience (which would have allowed my response to be more holistic and therefore more beneficial), as only after I realised they feature many friends of my own that enjoy hip hop/ rap music, thus being biased. After research I found out that the majority of people that watch music videos are in fact teenagers, regarding the people I surveyed as being knowledgeable. At this moment, I had the intention of using a rap song, but nonetheless still wanted to receive helpful feedback .
- 5. PRE- PRODUCTION AUDIENCE RESEARCH • This made me aware of how often my audience watched music videos, highlighting whether they’re knowledgeable in the area, aiding with reliability
- 6. PRE- PRODUCTION AUDIENCE RESEARCH Although this is a very ambiguous question, I did this to try and find out what images would stick out in my audiences head, giving me a chance to research those videos and find out what they did to ensure people remembered it.
- 7. PRE- PRODUCTION AUDIENCE RESEARCH This response was the most positive in my decision making regarding my music video. As you can see the most common answer was ‘Rap’ and along with my own intentions I decided on making a rap music video. I learnt that people’s opinions can actually make one reconsider their ideas…
- 8. PRE- PRODUCTION AUDIENCE RESEARCH I had learnt that this question wasn’t instrumental in my music video, but nonetheless still intentionally asked this question as I wanted to see if their was any sort of correlation between ‘favourite music video’ and ‘favourite artist’.
- 9. PRE- PRODUCTION AUDIENCE RESEARCH The response here was also eye-opening and helped me. People responding could more than 1 box, showing that 85% of ALL people responding opted for an up-beat and fun song. The second alternative was also realistic and taking these 2 high demanded results back, I did my very best to include them.
- 10. PRE- PRODUCTION AUDIENCE RESEARCH This wasn’t my only method for my pre-production research. I also spoke to people ranging from aged 6- 65+ which also broadened my perspective a lot more than I originally thought. I did this 1 on 1 to get their opinions on my ideas, and also went through a variety of synaesthesia tasks, which would give me the opportunity to see what immediately springs to my viewers minds
- 11. When speaking to people in a 1 on 1 styled interview, I explained that we also had to create two ancillary texts in the form of a digipack cover and a website. I was told by numerous people that coherence between all of my media products would entice the audience into potentially buying all 3 products, therefore this was pivotal in my decision to choose the same fonts, colours and effects, as I have used very similar if not the same styles in all of my products. To gain a better perspective of how other well known music artists collaborate all their products together, I was advised to research and learn about what creates effective coherence within a music video and how they can apply this to their CD covers and also their websites. This helped make me aware of potential mistakes, yet also how to achieve when designing them all.
- 12. POST-PRODUCTION AUDIENCE RESEARCH After using Survey Monkey for my pre-production survey, I felt very comfortable with the format I received it in so repeated it for the viewers who watched it externally by themselves. I didn’t feel any form of numerical feedback would have been as helpful as qualitative so opted for as much verbal response as possible, this being the reason for my decision to have a Q&A session after the first viewing of my video.
- 15. POST-PRODUCTION AUDIENCE RESEARCH Although similar to my pre-production survey I opted to use Survey Monkey again, I also went for a more personal method in exposing my music video to people at school, which gave me the chance to invite people to view the first screening of my music video. Other than teachers, it would be the first time my target audience would be seeing it so I could witness their expressions throughout. To make people aware of my video I created a poster that I stuck up around my school informing people of where to be at what time
- 16. POST-PRODUCTION AUDIENCE RESEARCH Around 20 people were present for the viewing, which was more than I was expecting but due to other Media Studies students inviting a variety of people as well, they were able to stay and view mine.
- 17. POST-PRODUCTION AUDIENCE RESEARCH When asking questions in a Q&A session, I asked one of my friends who was also featured in the music video to record me so we could remember all the answers and comments made about the video. Unfortunately, there was no audio for some strange reason, which didn’t help me at all, but luckily managed to remember certain comments/ answers that stood out to me.
- 18. POST-PRODUCTION AUDIENCE RESEARCH One of my first queries was to discover whether the audience appreciated some of the humerous scenes we intended to create. After reviewing, answers stated in the Q&A and also on my survey monkey, it was evident that the majority of the audience found this amusing.
- 20. As you can see, everyone agreed that the intended humour was indeed effective
- 21. One major aspect of my music video, which was the most original element of it was the use of the GoPro camera. I really wanted this to be a success, as I spent a lot of time preparing all the scenes with it and also time organising the use of it. My intention was to make it add a personal touch, producing a more intense and also helping add emotion. Similar to my ‘Friends’ scene, my target audience and I were in sync and the messages aimed at the audience were heard, and the GoPro camera had a really positive effect on the audience.
- 23. I was obviously hoping to produce a perfect piece of work, but it was inevitable that there was going to be aspects of the video that people didn’t like. Taking this into account, I was open to any negative comments and criticisms that my target audience was willing to give me. Criticisms mentioned were mainly about the accuracy of the lip syncing, irrelevance of additional character and also the actions made by one of the singers (lack of it). “This characters not doing much throughout”
- 24. The input of this 3rd character was deemed “irrelevant” and “unnecessary”
- 26. As well as negative feedback, I was very pleased to be able to read so positive feedback about a variety of different elements… The “originality” and “creativity” of my music video involved the use of my GoPro camera
- 27. Our intended portrayal of teenagers was “extremely amusing” and also “very accurate and well rehearsed”
- 29. To gain the best feedback possible, I messaged previous Media Studies students who I know personally as I knew they both are extremely passionate and experienced. These students were Johnny Seifert and Ryan Bloom. Both achieved A* grades and are now intending to have future careers within Media, so I thought they would be the best people to receive feedback from. . I was extremely delighted with the response.
- 30. Johnny responded to 2 specific areas that I wanted feedback which I was pleased with. He didn’t feel this worked and looking back and can see his point of view and why he didn’t like it
- 31. Ryan kindly spent a lot of time in giving me feedback and gave me loads of pointers, some positive and some constructive
- 33. I discovered that audience feedback is extremely important and if I was to re-do my music video (taking into account all of the achievements and also the mistakes made) I would have asked more specific and detailed questions that would have been more help to me. Looking back, I can see that the questions I asked were quite generalised and although they were helpful at the time, better questions could have been asked. As mentioned, the fact that I asked people on my Facebook resulted in an invalid response as I knew most of the people responding. I would have also chosen another alternative to just a Q&A session as this did not work out, so I would also make and print out detailed questions that would have been distributed. Although the majority of people are inexperienced in this area, having my any people from my audience visit me during my editing sessions, could have produced more positive results, as they will be able to tell me what they like and also offer substitutions
- 34. I had learnt that the combination between all 3 of my media product (music video, digipack cover and website) were all in sync and linked very well together. It was said the use of similar and simple colours along with the font were the main features in constructing this coherence. Music video font Digipack cover font Website font Also, I really felt that inviting a small group to come and view my music video, was more beneficial then just creating a Survey Monkey. It allowed me to ask whatever questions I wanted to ask and this was dependent on their responses and expressions. In-depth detailed was also acquired, which was a lot more useful that just a “yes” or “no” answer.
- 35. The End Hope you enjoyed it Adam Gold