What have you learned from your audience feedback
- 2. Throughout our course it has been highlighted just how valuable audience feedback is when creating media in a specific, niche genre. Therefore we have used many techniques throughout our course to get as much feedback as we can to ensure we are reaching our target audience perfectly.
- 3. Questionnaire When we first started our course, we had a chat in our groups about what we may want to do and what genre we would like to do. To ensure we would have enough people in our target audience we decided to create a questionnaire about all genres and music videos. This questionnaire highlighted how differing genres have differing demographics who are their target audience. From this questionnaire we also gathered information on how people view music videos and what they want to get out of them. Overall this task acted as an insurance as we found out that our initial idea would have a strong fan base and we would know exactly what to include in our video to achieve a successful media product.
- 5. Original focus group This audience feedback task allowed us to sit down with our target audience and speak them through our entire plot line and plans for our artist. This again allowed to develop our understanding on exactly what our target audience want to see in an indie genre music video. This task also allowed our target audience to give their own ideas and opinions on what we can do to our video and artists; this gives them a creative voice when producing our video which takes us even further when creating our video! This task highlighted how we can alter our storyline to appeal to our entire audience and also see how to style and present our band.
- 7. Band name discussion I personally found not all audience feedback had to be formally done. I enjoyed talking to my target audience about small elements of the production. We spoke to our target audience casually about what band names they would prefer and this gave us a quick insight to what they would like so we can quickly add and change elements.
- 8. Social media I decided I would set up a facebook page; this allowed for my band to interact and chat to their fans/target audience. This allowed me to quickly contact our audience to ask for their opinion on colour schemes, filters and imagery. This therefore allows the audience to feel involved with the band and feel a part of the production.
- 10. Survey monkey I decided to set up a survey monkey halfway through our production process! This allowed me to gather fast results from our target audience through social media. This allowed me to set specific questions which we wanted answered in detail/on a scale. We managed to gather many details and responses which we allowed to alter and add to our music video and ancillary products.
- 12. Final focus group This audience feedback task allowed us to sit down with our target audience and show then our final music video to gather their opinions on it. This again allowed to develop our understanding on exactly what our target audience liked and disliked about our video and also allowed us to see if they understood our sub-meanings throughout. This task showed us how we have successfully appealed to our audience and that they was very pleased and happy with what we created. One member did suggest that we add more lip sync shots, yet we put them in a specific order to keep a continuity throughout. We would of added more if it was a majority vote, yet where it was the minority we decided it would be better to continue with what we already created.
- 14. Video viewings During the post production we would always ask a few members of our target audience to come and view what we’ve editing so far to gather their opinion on it. This ensured that we was always on the right track when it came to accessing and appealing to our target audience.
- 15. What did I learn from my audiene feedback? Over the course of pre and post production my audience taught my group and I very important aspects of what our target audience would prefer to see in an indie music video. For example, I learnt that indie is one of the most popular genres for teenagers, both male and female, therefore I had to ensure that our production would suit both genders by not being gender specific. This involved us using a mixed gender band. After looking at bands such as paramore I noticed they had such a wide fan base as the boys looked up to members such as Jeremy Davis, whereas the girls were able to look up to Hayley Williams. We also decided it would be important to use a song which wasn’t gender specific, stars such as ‘If I were a boy’ & ‘Celila’ are very deterministic to a gender which can make them unrelatable to the opposing sex, which reduces the accessibility to their target audience.