The Technology Is Ready
Philip Andreae
Philip Andreae & Associates
2
Why are you Here
• The globe is in migration to EMV
• June 2003: Visa Canada announced its plans to
migrate to chip
• January 8, CTV W-5 documented the reality of
debit card fraud
• October 2005: Interac issued schedule for chip
• American Express, MasterCard and JCB are
ready to support the Canadian migration to chip
The Time Has Come
3
What is a Chip Card?
• A plastic credit card with an embedded computer
chip containing a microcomputer
–1976 a calculator in your card
–Today the power of 1981 IBM PC
–Tomorrow integrated
with your body, PDA
and Cell Phone?
4
History of Chip Cards
a.k.a the Smart Card
• 1968 German Inventors,
Jurgen Dethloff & Helmet
Grotrupp German patent use of
plastic as a carrier for Microchips
• 1970 Japanese Inventor,
Kunitake Arimura applied for
similar patent
• 1974 French Inventor, Roland
Moreno patented the Smart Card
• 1978 Honeywell Bull proves
miniaturization of electronics
• 1993 Work on EMV began
• 1995 MasterCard Buys Mondex
• French Banks
Specifications 1977
• Honeywell Bull
Produce First Cards 1978
• Payphone Cards 1983
• French Banking
Pilot Begins 1984
• Used in TV 1990
• ETSI GSM SIM 1991
• First ePurse in
Bulle, Switzerland 1992
• German Health Card 1993
• First Combi Card 1997
• Mondex in Canada 1998
5
1984-1992
• France Banks elect to implement smart cards
• Carte Bancaire develop chip application - B0’
• Merchants receive government incentives
• Cardholders use PIN for both credit and debit
• Domestic fraud down to 0.02%
The World Watched
6
Application Requirements
Define the cost of the chip : $1 - $5 USD
Operating
System
Fixed Data
Standard
Routines
Card Id
•Owner Id
•Pin
•EMV Parameters
•Credit Limits
•Cash Balances
CPU
RAM
ROM
Calculated
Results
NVM
Contact
Contactless
Combi
I/O
RAM - Read Access Memory
ROM - Read Only Memory
NVM - Non-Volatile Memory
CPU- Central Processing Unit
I/O – Input Output
7
Which Chip Card or What Form Factor?
• They Vary In Capabilities:
– Simple memory cards
– Secured memory cards
– Processor chips with static
data authentication
– Crypto chips with dynamic
data authentication
• Terminal Interface can be:
 Contact  Dip and Go
 Contactless  Tap and Go
 USB Too  Plug & Play
• Common Configurations:
– Magnetic stripe only (Today)
– RFID – Tags and Fobs
– Contactless – Paypass,
access and transit
applications
– Hybrid EMV – Magnetic
Stripe with chip
– Dual chip – Same card, 2
chips, 1 contact - 1
contactless
– Combi – Contact –
Contactless interface
connected to one Chip
8
Smart Cards Support Many Things
Credit
Debit
Stored Value
Home Banking
Payment Guarantee
Ticket
Itinerary
Boarding Pass
Frequent Flyer
VIP – Security
Calling Card
Parking Cards
Transit Card
Fitness Club
Library Card
Points
Rewards
Coupons
Discounts
Punch Card
Passport
Drivers License
Corporate ID
National ID
Photo
Biometrics
Pharmacology
Emergency Data:
Blood type, Donor
Status, Allergies
Physician’s Details
Health Insurance
Access/Rights
Home Address
vCard
Passwords
Credentials
Car Key
PSE IATA Subscriber Loyalty ID Health Profile
Key uses: Security, Authentication, Identification,
Purse and Data Storage
PSE – Payment Systems Environment IATA – International Air Transport Associations
9
Senior Citizen
Card
Monthly Pass
Parking
Reservation
E-Purse
Public Transport Is Going Contactless
• Octopus, the Hong Kong Transport System, is also
now a bank with payments included on the card
• Major cities are implementing contactless fare
collection systems – London, Paris, San Francisco,
Seattle, Tokyo, Strasburg Washington DC …
• Burlington and Gatineau have systems in operation
• Montreal, Vancouver, Edmonton, Calgary … are in
progress
• Most systems include an e-purse other merchants
could accept
ePurse is the focus…..
Profile
10
Governments Are Pursuing Smart Cards
• Identity theft is a global concern seeking a secure means
of identification
• Digital identity, drivers license, benefits and health cards
are seen as likely applications
• The U.S. Department of Defence issued millions of cards
• A digital ID is being sought yet privacy is a concern
• Borders are going contactless due to U.S. passport
requirements yet interoperability and privacy are a civil
libertarian’s concern
• Integrity in the Payment systems is a national issue
Passport
Drivers License
SIN
Gov. Entitlements
Identity Card
ID
11
Retailers Are Pursuing Smart Cards
• The issuing banks expect retailers to investment in PIN
pads, EMV terminals and central system upgrades
• Most see large investments with no return on investment
• CRM and data-mining use a central database - barcode
• For loyalty programs, database solutions work
• Mid-tier merchants are being ignored
• Renting space on a Payment card is an option
Yet, partnering with one bank is not a solution
Boots
Esso
Target
Delhaize
ASDA
Marks & Spencer
Loyalty
12
The Banks Are Pursuing Smart Cards
• AMEX, Diners, Interac, JCB MasterCard and Visa
support a global migration to EMV
– Europe implemented a liability shift this year
– 2006 thru 2010 Asia Pacific, Central Europe, Middle
East, Africa, Latin America have liability shifts planned
• Various electronic purse schemes have been tried
– Mondex
– Proton (Exact)
– Visa® Cash
– Common Electronic Purse Standard CEPS
• MasterCard is focused on contactless – PayPass™
Credit
Debit
Stored Value
Home Banking
Payment Guarantee
PSE
PSE – Payment Systems Environment
13
The Smart Card Forms a Relationship
• Portable, anytime - anywhere access
mechanism
Cardholder
Secure Identity
Payment Mechanism
Access Rights
Personal Profile
Internet Access
Mechanism
Interface
Device
IFD
14
1991 - “ECPS” Identified Smart Cards
as the Solution to Payment Card Fraud
• The technology was
proven in France
• Debit card and security
drove the requirements
• The banks believed in the
integrity it would provide
• The technology is secure
A belief in future profit
ECPS = European Council for Payment Systems
15
Began December 1993
Stable Version Released 1998
The international schemes decided
smart cards are the way forward
Europay, MasterCard, Visa International started
“EMV Integrated Circuit Card Specifications for
Payment Systems”
Fraud Control
Pin On Credit
Logic in Chip
Credit Risk
Management
Cost Reduction
Off-line Authentication
Revenue Creation
Value Added
Services
17
The Classic Smart Card Business Case
• Is Based On
– A CAM to stop counterfeit loses
Card Authentication Method
– A CVM to reduce lost and stolen card fraud
Cardholder Verification Method
– Offline algorithms to reduce processing cost
– Support of future value added services
18
The Specifications are Stable
International Standards Organization and EMV
ISO 7816 - Smart Card
Part 1: Physical characteristics
Part 2: Cards with contacts -- Dimensions
and location of the contacts
Part 3: Cards with contacts -- Electrical
interface and transmission
protocols
Part 4: Organization, security and
commands for interchange
. . .
ISO 14443 - Contactless
Part 1: Physical characteristics
Part 2: Radio frequency power and signal
interface
Part 3: Initialization and anti-collision
Part 4: Transmission protocol
. . .
EMV Version 4.1
May 2004
Book 1 - Application independent ICC to
terminal interface requirements
Book 2 - Security and key management
Book 3 - Application specification
Book 4 - Cardholder, attendant, and
acquirer interface requirements
Interoperability:
The Goal
EMVco Certification:
The Method
19
Insert Card
into Reader
Answer
to reset
Select
Applications by
PSE or by AID
Develop Candidate
Application List
Consumer
Selection
EMV Defines Application Selection
The key to merging all payment products onto one card
PSE – Payment Systems Environment
AID – Application Identifier
1. – MasterCard®
2. – Member Card®
Enter 1 or 2 to
select payment
Method
?
20
Interac
MasterCard
Visa
Merchant
Commercial Account Cardholder - Member
Issuing FIs
Payment
Scheme
Payments: A Four Party Model
Retailer - Acquirer  Issuer - Cardholder
Acquirer
Authorization/Finance Request
Authorization/Finance Response
Batch Presentment/Clearing
21
Payments a Process with Purpose
Authentication
Verification
Approval
Card Security Features
PIN Signature
Hologram
Magnetic Stripe
Online Authentication (cvv/cvc)
Credit Limit
Floor Limit
Available
Balance
Yet No Longer Secure
What You Have
What You Know




 Manual
22
EMV: A Secure Physical Token
At Every Point of Interaction
Authentication
Verification
Approval
PIN
Verified in Chip
Credit
Limit
Available
Balance
What You Have
What You Know
Unique Serial Number and Certificates
Valid Scheme  Issuer  Card
Offline Authentication
with Online Optional
Terminal Risk
Management
Card Risk
Management
At POIBy Issuer
23
Chip Changes the Fabric
The card is no longer a passive component
Authentication
Verification
Approval
Card Production and Personalization
PIN Management
Finance and Fraud Management
Security Features
Encode Mag. Stripe
Embed Chip
EMV and Card Keys
Pin Offset
or Host-Based
Consumer Choice:
A Need for PIN
Synchronization
Online
Authorization
Chip Can Actively
Engage at POI
Issuer Can
Update the Card Dynamically
24
Issuing FIs
NETWORKS
The Chip Card is the Easy Part
All your strategic systems are affected
Credit Issuers &
Banking Systems
25
International Specifications are Available
Issued by Each Association
VISA NET
Bank-NET
P RINTER
POS
P RINTER
POS
P RINTER
POS
P RINTER
POS
CLEARING & SETTLEMENT
CLEARING & SETTLEMENT
ACQUIRING SYSTEM
FRAUD MANAGEMENT
ISSUING SYSTEM
POINT OF SALE
NETWORK
VISA
ROOT KEY
RETAIL HOST STORE CONTROLER
PKi SECURITY
SERVER
RETAIL HOSTSTORE CONTROLER
CHECKOU
T
CHECKOUT CHECKOUT CHECKOUT CHECKOUT CHECKOUT DOMESTIC
ROOT KEY
MasterCard
EUROPAY
ROOT KEY
CARD PERSONALIZATION
CARD
PRODUCTION
SMART CARD
LOADER
ENCODINGEMBOSSING
CARD
MANAGEMENT
MCPS & MCHIP
VIS & VSDC
AEIPS
Interac
Chip On Paper
26
Benefits of EMV to Issuers
• Global interoperability
• More secure payment card
• Reduced fraud; therefore, less exceptions
• Efficiency in servicing low value transactions
• Ability to support credit and debit on a card
• Reduced costs through offline transactions
• New revenue opportunities
27
Benefits of EMV to the Acquirers
• Irrefutability of payment transaction
• Reduced cost of handling chargebacks
• Low value transactions
– Drives transaction growth
• New revenue opportunities
• Rewards
• Consumer profile
• Loyalty
• Other value-added services
28
Benefits of EMV to Merchants
• Guarantees payment to merchants
• Enhance efficiencies:
– Speed and ease of use at the point-of-sale
– Reduction in need to keep paper receipts
– Improve dispute procedures and resolution
– Reduce fraud
29
Benefits of EMV to Merchants
• Enhance the e-commerce environment
• Platform for more robust loyalty
programs
• Opportunity to employ electronic
payments at unattended locations and
high-risk outlets
30
Canada Will Invest $1 Billion+
Local
Networks
Everyone's Legacy Systems
Must Be Upgraded
Payment
Network
s
100% Terminal
Replacement
Processors
$ 2 Million x 15
$ 30M
Issuers
$ 15 Million x 5 Banks
$ 7 Million X 10 Banks
+ $2 per Card x 75M
$ 295 M
Integrated Merchants
$ 2 Million Per Major x 50
+ 250 Per PIN Pad
x 300,000 Devices
$ 175M
Merchants
$ 300 Per POS
x 500,000 devices
$ 150M
White Label ATM
$ 2,000 Per ATM
x 25,000 devices
$ 50M
Estimates are by PA&A for Canadian Payment Migration
Issuer
Bank Machines
$ 2,000 x 28,000
$56 M
Petroleum
$6,000 Per Dispenser
EMV demands
significant
change to the
8583 message
Processors
Acquiring FI
Processor
Acquiring Processors
$ 5 Million Each
x 6 Processors
$ 30M
31
Key EMV Migration Issues
• PIN Verification in chip and consumer select
• The EMV message structure expands
• Online CAM added to authorization process
• Point-of-interaction must be EMV and PCI PED
compliant
• Introduction of cryptography everywhere
32
Business Process Implications
• Impact on product design
• Consumer PIN select
• Inclusion of chip in card design
• Card production and issuance
• Call centre screens and work flow
• Reduction in exception items
• Consumer education
• Merchant acceptance procedures
• Merchant and consumer contracts
• Branch processes and procedures
33
PIN Management
• Both credit and debit cards will employ PIN as
the preferred means of cardholder verification
• The requirement: Let the consumer select
their PIN
– Yet, the PIN on chip and the magnetic stripe PIN are
technically different
– The two PINs must be synchronized and changed together at
a secure point-of-interaction i.e. branch terminal or ATM
• Those without national infrastructure must
consider their strategy carefully
34
Merchant Migration
is the Biggest Issue
• Acquirer-Owned Equipment
– Typically written off
– Most equipment has several good years of life left in it
• Integrated Merchants
– Can identify saving as a result of EMV introduction
– Will plan as part of normal point-of-sale upgrade
– Have leverage to negotiate with acquirers
• Small Integrated Merchant
– Very little leverage
– Typically own their own payment terminals
– Must upgrade point-of-sale software
35
Chip Card Manufacturing Process
Developing the mask can take upwards of 20 months
Die bond
Module
Wire bond
Encapsulation
Embossing &
Personalization
Module Embedding
GLUE
MODULE SITE
CUSHION
MODULE
36
EMV: Card and Key Management
• EMV introduces cryptography
– To assure card authenticity
– To guarantee an irrefutable transaction
• Various methodologies are employed
– Public Key – between the card and POI
– Symmetric Key – between card and issuer
• Various algorithms are employed
– RSA – authenticate scheme, issuer and card
– 3DES – authenticate card and transaction to
issuer and issuer to card
37
Back Office Debit and Credit Systems
Many systems require upgrade or replacement
• Credit card systems must perform online authentication
• Banking systems must perform online authentication
• Key management becomes a core competency
• Integration with card management processes
• New PIN management techniques required
• Fraud and risk management systems
• Card life cycle must be managed
• Card issuance and replacement
38
Card Management
• Management of smart cards is complex
– EMV requires management of the card during its
entire life
– Security must be managed holistically
– Employing scripts – chip parameters can be
updated during the life of the card
– Future value of smart cards is the ability to support
multiple functions within the same card
– Managing the load or unload of applications
enhances consumer proposition and fraud
management capabilities
39
Smart Card More Than a Technology
• The technology has been proven
– 600+ million EMV cards deployed
• Card schemes are committed
• EMV affects more than the technology
– also business processes and product design
• Most organizations do not have appropriate depth of
knowledge, and skills are in short supply
• Key is the relationship card, and creating sticky
relationships for profit
The future is for those that can offer me “My Card”
40
Thank You

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What is A Smart Card

  • 1. The Technology Is Ready Philip Andreae Philip Andreae & Associates
  • 2. 2 Why are you Here • The globe is in migration to EMV • June 2003: Visa Canada announced its plans to migrate to chip • January 8, CTV W-5 documented the reality of debit card fraud • October 2005: Interac issued schedule for chip • American Express, MasterCard and JCB are ready to support the Canadian migration to chip The Time Has Come
  • 3. 3 What is a Chip Card? • A plastic credit card with an embedded computer chip containing a microcomputer –1976 a calculator in your card –Today the power of 1981 IBM PC –Tomorrow integrated with your body, PDA and Cell Phone?
  • 4. 4 History of Chip Cards a.k.a the Smart Card • 1968 German Inventors, Jurgen Dethloff & Helmet Grotrupp German patent use of plastic as a carrier for Microchips • 1970 Japanese Inventor, Kunitake Arimura applied for similar patent • 1974 French Inventor, Roland Moreno patented the Smart Card • 1978 Honeywell Bull proves miniaturization of electronics • 1993 Work on EMV began • 1995 MasterCard Buys Mondex • French Banks Specifications 1977 • Honeywell Bull Produce First Cards 1978 • Payphone Cards 1983 • French Banking Pilot Begins 1984 • Used in TV 1990 • ETSI GSM SIM 1991 • First ePurse in Bulle, Switzerland 1992 • German Health Card 1993 • First Combi Card 1997 • Mondex in Canada 1998
  • 5. 5 1984-1992 • France Banks elect to implement smart cards • Carte Bancaire develop chip application - B0’ • Merchants receive government incentives • Cardholders use PIN for both credit and debit • Domestic fraud down to 0.02% The World Watched
  • 6. 6 Application Requirements Define the cost of the chip : $1 - $5 USD Operating System Fixed Data Standard Routines Card Id •Owner Id •Pin •EMV Parameters •Credit Limits •Cash Balances CPU RAM ROM Calculated Results NVM Contact Contactless Combi I/O RAM - Read Access Memory ROM - Read Only Memory NVM - Non-Volatile Memory CPU- Central Processing Unit I/O – Input Output
  • 7. 7 Which Chip Card or What Form Factor? • They Vary In Capabilities: – Simple memory cards – Secured memory cards – Processor chips with static data authentication – Crypto chips with dynamic data authentication • Terminal Interface can be:  Contact  Dip and Go  Contactless  Tap and Go  USB Too  Plug & Play • Common Configurations: – Magnetic stripe only (Today) – RFID – Tags and Fobs – Contactless – Paypass, access and transit applications – Hybrid EMV – Magnetic Stripe with chip – Dual chip – Same card, 2 chips, 1 contact - 1 contactless – Combi – Contact – Contactless interface connected to one Chip
  • 8. 8 Smart Cards Support Many Things Credit Debit Stored Value Home Banking Payment Guarantee Ticket Itinerary Boarding Pass Frequent Flyer VIP – Security Calling Card Parking Cards Transit Card Fitness Club Library Card Points Rewards Coupons Discounts Punch Card Passport Drivers License Corporate ID National ID Photo Biometrics Pharmacology Emergency Data: Blood type, Donor Status, Allergies Physician’s Details Health Insurance Access/Rights Home Address vCard Passwords Credentials Car Key PSE IATA Subscriber Loyalty ID Health Profile Key uses: Security, Authentication, Identification, Purse and Data Storage PSE – Payment Systems Environment IATA – International Air Transport Associations
  • 9. 9 Senior Citizen Card Monthly Pass Parking Reservation E-Purse Public Transport Is Going Contactless • Octopus, the Hong Kong Transport System, is also now a bank with payments included on the card • Major cities are implementing contactless fare collection systems – London, Paris, San Francisco, Seattle, Tokyo, Strasburg Washington DC … • Burlington and Gatineau have systems in operation • Montreal, Vancouver, Edmonton, Calgary … are in progress • Most systems include an e-purse other merchants could accept ePurse is the focus….. Profile
  • 10. 10 Governments Are Pursuing Smart Cards • Identity theft is a global concern seeking a secure means of identification • Digital identity, drivers license, benefits and health cards are seen as likely applications • The U.S. Department of Defence issued millions of cards • A digital ID is being sought yet privacy is a concern • Borders are going contactless due to U.S. passport requirements yet interoperability and privacy are a civil libertarian’s concern • Integrity in the Payment systems is a national issue Passport Drivers License SIN Gov. Entitlements Identity Card ID
  • 11. 11 Retailers Are Pursuing Smart Cards • The issuing banks expect retailers to investment in PIN pads, EMV terminals and central system upgrades • Most see large investments with no return on investment • CRM and data-mining use a central database - barcode • For loyalty programs, database solutions work • Mid-tier merchants are being ignored • Renting space on a Payment card is an option Yet, partnering with one bank is not a solution Boots Esso Target Delhaize ASDA Marks & Spencer Loyalty
  • 12. 12 The Banks Are Pursuing Smart Cards • AMEX, Diners, Interac, JCB MasterCard and Visa support a global migration to EMV – Europe implemented a liability shift this year – 2006 thru 2010 Asia Pacific, Central Europe, Middle East, Africa, Latin America have liability shifts planned • Various electronic purse schemes have been tried – Mondex – Proton (Exact) – Visa® Cash – Common Electronic Purse Standard CEPS • MasterCard is focused on contactless – PayPass™ Credit Debit Stored Value Home Banking Payment Guarantee PSE PSE – Payment Systems Environment
  • 13. 13 The Smart Card Forms a Relationship • Portable, anytime - anywhere access mechanism Cardholder Secure Identity Payment Mechanism Access Rights Personal Profile Internet Access Mechanism Interface Device IFD
  • 14. 14 1991 - “ECPS” Identified Smart Cards as the Solution to Payment Card Fraud • The technology was proven in France • Debit card and security drove the requirements • The banks believed in the integrity it would provide • The technology is secure A belief in future profit ECPS = European Council for Payment Systems
  • 15. 15 Began December 1993 Stable Version Released 1998 The international schemes decided smart cards are the way forward Europay, MasterCard, Visa International started “EMV Integrated Circuit Card Specifications for Payment Systems” Fraud Control Pin On Credit Logic in Chip Credit Risk Management Cost Reduction Off-line Authentication Revenue Creation Value Added Services
  • 16. 17 The Classic Smart Card Business Case • Is Based On – A CAM to stop counterfeit loses Card Authentication Method – A CVM to reduce lost and stolen card fraud Cardholder Verification Method – Offline algorithms to reduce processing cost – Support of future value added services
  • 17. 18 The Specifications are Stable International Standards Organization and EMV ISO 7816 - Smart Card Part 1: Physical characteristics Part 2: Cards with contacts -- Dimensions and location of the contacts Part 3: Cards with contacts -- Electrical interface and transmission protocols Part 4: Organization, security and commands for interchange . . . ISO 14443 - Contactless Part 1: Physical characteristics Part 2: Radio frequency power and signal interface Part 3: Initialization and anti-collision Part 4: Transmission protocol . . . EMV Version 4.1 May 2004 Book 1 - Application independent ICC to terminal interface requirements Book 2 - Security and key management Book 3 - Application specification Book 4 - Cardholder, attendant, and acquirer interface requirements Interoperability: The Goal EMVco Certification: The Method
  • 18. 19 Insert Card into Reader Answer to reset Select Applications by PSE or by AID Develop Candidate Application List Consumer Selection EMV Defines Application Selection The key to merging all payment products onto one card PSE – Payment Systems Environment AID – Application Identifier 1. – MasterCard® 2. – Member Card® Enter 1 or 2 to select payment Method ?
  • 19. 20 Interac MasterCard Visa Merchant Commercial Account Cardholder - Member Issuing FIs Payment Scheme Payments: A Four Party Model Retailer - Acquirer  Issuer - Cardholder Acquirer Authorization/Finance Request Authorization/Finance Response Batch Presentment/Clearing
  • 20. 21 Payments a Process with Purpose Authentication Verification Approval Card Security Features PIN Signature Hologram Magnetic Stripe Online Authentication (cvv/cvc) Credit Limit Floor Limit Available Balance Yet No Longer Secure What You Have What You Know      Manual
  • 21. 22 EMV: A Secure Physical Token At Every Point of Interaction Authentication Verification Approval PIN Verified in Chip Credit Limit Available Balance What You Have What You Know Unique Serial Number and Certificates Valid Scheme  Issuer  Card Offline Authentication with Online Optional Terminal Risk Management Card Risk Management At POIBy Issuer
  • 22. 23 Chip Changes the Fabric The card is no longer a passive component Authentication Verification Approval Card Production and Personalization PIN Management Finance and Fraud Management Security Features Encode Mag. Stripe Embed Chip EMV and Card Keys Pin Offset or Host-Based Consumer Choice: A Need for PIN Synchronization Online Authorization Chip Can Actively Engage at POI Issuer Can Update the Card Dynamically
  • 23. 24 Issuing FIs NETWORKS The Chip Card is the Easy Part All your strategic systems are affected Credit Issuers & Banking Systems
  • 24. 25 International Specifications are Available Issued by Each Association VISA NET Bank-NET P RINTER POS P RINTER POS P RINTER POS P RINTER POS CLEARING & SETTLEMENT CLEARING & SETTLEMENT ACQUIRING SYSTEM FRAUD MANAGEMENT ISSUING SYSTEM POINT OF SALE NETWORK VISA ROOT KEY RETAIL HOST STORE CONTROLER PKi SECURITY SERVER RETAIL HOSTSTORE CONTROLER CHECKOU T CHECKOUT CHECKOUT CHECKOUT CHECKOUT CHECKOUT DOMESTIC ROOT KEY MasterCard EUROPAY ROOT KEY CARD PERSONALIZATION CARD PRODUCTION SMART CARD LOADER ENCODINGEMBOSSING CARD MANAGEMENT MCPS & MCHIP VIS & VSDC AEIPS Interac Chip On Paper
  • 25. 26 Benefits of EMV to Issuers • Global interoperability • More secure payment card • Reduced fraud; therefore, less exceptions • Efficiency in servicing low value transactions • Ability to support credit and debit on a card • Reduced costs through offline transactions • New revenue opportunities
  • 26. 27 Benefits of EMV to the Acquirers • Irrefutability of payment transaction • Reduced cost of handling chargebacks • Low value transactions – Drives transaction growth • New revenue opportunities • Rewards • Consumer profile • Loyalty • Other value-added services
  • 27. 28 Benefits of EMV to Merchants • Guarantees payment to merchants • Enhance efficiencies: – Speed and ease of use at the point-of-sale – Reduction in need to keep paper receipts – Improve dispute procedures and resolution – Reduce fraud
  • 28. 29 Benefits of EMV to Merchants • Enhance the e-commerce environment • Platform for more robust loyalty programs • Opportunity to employ electronic payments at unattended locations and high-risk outlets
  • 29. 30 Canada Will Invest $1 Billion+ Local Networks Everyone's Legacy Systems Must Be Upgraded Payment Network s 100% Terminal Replacement Processors $ 2 Million x 15 $ 30M Issuers $ 15 Million x 5 Banks $ 7 Million X 10 Banks + $2 per Card x 75M $ 295 M Integrated Merchants $ 2 Million Per Major x 50 + 250 Per PIN Pad x 300,000 Devices $ 175M Merchants $ 300 Per POS x 500,000 devices $ 150M White Label ATM $ 2,000 Per ATM x 25,000 devices $ 50M Estimates are by PA&A for Canadian Payment Migration Issuer Bank Machines $ 2,000 x 28,000 $56 M Petroleum $6,000 Per Dispenser EMV demands significant change to the 8583 message Processors Acquiring FI Processor Acquiring Processors $ 5 Million Each x 6 Processors $ 30M
  • 30. 31 Key EMV Migration Issues • PIN Verification in chip and consumer select • The EMV message structure expands • Online CAM added to authorization process • Point-of-interaction must be EMV and PCI PED compliant • Introduction of cryptography everywhere
  • 31. 32 Business Process Implications • Impact on product design • Consumer PIN select • Inclusion of chip in card design • Card production and issuance • Call centre screens and work flow • Reduction in exception items • Consumer education • Merchant acceptance procedures • Merchant and consumer contracts • Branch processes and procedures
  • 32. 33 PIN Management • Both credit and debit cards will employ PIN as the preferred means of cardholder verification • The requirement: Let the consumer select their PIN – Yet, the PIN on chip and the magnetic stripe PIN are technically different – The two PINs must be synchronized and changed together at a secure point-of-interaction i.e. branch terminal or ATM • Those without national infrastructure must consider their strategy carefully
  • 33. 34 Merchant Migration is the Biggest Issue • Acquirer-Owned Equipment – Typically written off – Most equipment has several good years of life left in it • Integrated Merchants – Can identify saving as a result of EMV introduction – Will plan as part of normal point-of-sale upgrade – Have leverage to negotiate with acquirers • Small Integrated Merchant – Very little leverage – Typically own their own payment terminals – Must upgrade point-of-sale software
  • 34. 35 Chip Card Manufacturing Process Developing the mask can take upwards of 20 months Die bond Module Wire bond Encapsulation Embossing & Personalization Module Embedding GLUE MODULE SITE CUSHION MODULE
  • 35. 36 EMV: Card and Key Management • EMV introduces cryptography – To assure card authenticity – To guarantee an irrefutable transaction • Various methodologies are employed – Public Key – between the card and POI – Symmetric Key – between card and issuer • Various algorithms are employed – RSA – authenticate scheme, issuer and card – 3DES – authenticate card and transaction to issuer and issuer to card
  • 36. 37 Back Office Debit and Credit Systems Many systems require upgrade or replacement • Credit card systems must perform online authentication • Banking systems must perform online authentication • Key management becomes a core competency • Integration with card management processes • New PIN management techniques required • Fraud and risk management systems • Card life cycle must be managed • Card issuance and replacement
  • 37. 38 Card Management • Management of smart cards is complex – EMV requires management of the card during its entire life – Security must be managed holistically – Employing scripts – chip parameters can be updated during the life of the card – Future value of smart cards is the ability to support multiple functions within the same card – Managing the load or unload of applications enhances consumer proposition and fraud management capabilities
  • 38. 39 Smart Card More Than a Technology • The technology has been proven – 600+ million EMV cards deployed • Card schemes are committed • EMV affects more than the technology – also business processes and product design • Most organizations do not have appropriate depth of knowledge, and skills are in short supply • Key is the relationship card, and creating sticky relationships for profit The future is for those that can offer me “My Card”