What is a strategic alliance- and what purpose does it serveSolutionA.docx
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A strategic alliance is an agreement between two or more independent organizations to achieve mutual objectives through cooperation, differing from mergers or organic growth. It allows partners to share resources, such as expertise, funding, and intellectual property, with the goal of creating synergistic advantages. This collaborative effort often involves technology transfer, economic specialization, and shared risks and expenses.
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What is a strategic alliance- and what purpose does it serveSolutionA.docx
- 1. What is a strategic alliance, and what purpose does it serve Solution A strategic alliance is an agreement between two or more parties to pursue a set of agreed upon objectives needed while remaining independent organizations. This form of cooperation lies between mergers and acquisitions and organic growth. Partners may provide the strategic alliance with resources such as products, distribution channels, manufacturing capability, project funding, capital equipment, knowledge, expertise, or intellectual property. The alliance is a cooperation or collaboration which aims for a synergy where each partner hopes that the benefits from the alliance will be greater than those from individual efforts. The alliance often involves technology transfer (access to knowledge and expertise), economic specialization, shared expenses and shared risk. Types of strategic alliances Various terms have been used to describe forms of strategic partnering. These include