What is an experience

Editor's Notes

• #2: Self introduction
• #3: Self introduction
• #4: like a concert you went to and felt the hair on the back of your neck stand or the first time you fell in love or that amazing holiday where you did something crazy or the tiring hike up a volcano to watch the sun rise these little moments add to the richness of our lives
• #5: and like daniel leibskind, a famous polish-american architect, describes [read] that reminds us that we’re still human that we’re a part of something bigger and deep down its all about finding ourselves in this
• #6: big blur called modern life where we are time starved always having something to do always somewhere to go something to rush/finish we yearn to fill up our lives with meaning
• #7: and this is fundamentally changing our society because most of us here in the room would choose to have an experience over material possessions In a recent study in 2016, researchers found that [read] Note: Millennials are generally people born after 1980 we do this because we are actively trying to find what it means to be alive what it means to be human and what it means to be a part of something bigger and in doing so, constructing our sense of self and our identity
• #8: and so designers are also responding to this: [read]
• #9: And Its not just a marketing exercise where traditional services and products are packaged with ‘experience’ And that we need to design for an experiences rather than just paying lip service to it
• #10: Like a flight… discuss which really brings us to the question: what is an experience and how do we design for it? well we first need to understand the nature of experience before we look at the designing for of an experience
• #11: here’s an example where businesses failed to react quickly enough [explain] because we can never replace the feeling of being there of seeing hearing smelling maybe tasting what it feels like which really brings us to the question: what is an experience and how do we design for it? well we first need to understand the nature of experience before we look at the designing for of an experience
• #12: Self introduction
• #13: In 1934, John Dewey wrote about the nature of experiences we encounter daily. And his ideas form the foundation for many design disciplines such as graphic, interaction, architecture and even fine art In chapter 3 which is now a literary classic, he explores the two main types of experience humans undergo The first is the continuous and an ongoing experiences that are blended together into what we call life - the experience of waking up, eating, going to work and all the things we do on a regular basis. Things we also don’t remember a month later. The other type of experience we undergo is one that has a definitive start, runs its course, and comes to an end like going on a holiday or an adventure. The experience that engages our emotions, that has an effect on us, that we remember for a long time [read text from slide] The two are very different as the first one is experiencing and the other is an experience
• #14: The key ideas Dewey puts across are: [read points from slide] but this raises a real problem because experiences are inherently personal
• #15: I’ll give you an example [movie example] now what this means is that
• #16: [read slide] so to really design for an experience we need to ‘set’ the stage to allow for an experience hopefully a positive one and meaningful one and we do this by exploring the five senses that help us experience something and their relationships so lets start with our sense of sight
• #17: [read slide] so to really design for an experience we need to ‘set’ the stage to allow for an experience hopefully a positive one and meaningful one and we do this by exploring the five senses that help us experience something and their relationships so lets start with our sense of sight
• #18: Self introduction
• #19: designers have for a long time tried to find meaning in visual forms and this goes back to the early days in the Bauhaus where they tried to understand how certain forms have established meaning such as: [read list] but this is at a very basic level so designers with this, experiment and play with visual forms
• #20: designers have for a long time tried to find meaning in visual forms and this goes back to the early days in the Bauhaus where they tried to understand how certain forms have established meaning such as: [read list] but this is at a very basic level so designers with this, experiment and play with visual forms
• #21: And it can be in images, illlustrations, editorials, products or even buildings where the sum of individual forms create a single form that is a metaphor or representation of a bigger idea It suddenly changes the emphasis from design nice looking things to designing nice looking things that mean a bigger idea - a concept that captures the meaning of the object [talk about bird’s nest] [design of ford]
• #22: And the next is the materials we use to create these forms as it suggests a new layer of meaning something that is light, hard, even the choice of water each of these elements brings a quality that the visual shape cannot give
• #23: about 10 years ago, a movement around the world happened that instead of simply looking, what material is used its now about being able to touch it too, to interact and this ideas has really become mainstream where what we design not only is about what we see and the material qualities but also how interacting adds a new layer of meaning [talk about haptic poster and panasonic gel phone]
• #24: and the next sense designers are exploring are smell, sound and movement How do we engage someone with visuals, materials, interaction and sound These questions have raised new genres of design that currently people have problems even finding a name for it some call it new media, some call it interaction design whatever it is, its an emerging practice that is going to get even bigger over the next few decades as we crave for experiences rather than objects
• #25: And the last level is the most personal level. Designers are asking, how do we make people feel like they are a part of something bigger? How do we create a sense of ownership? And so, designers are now design to get people to participate to create meaningful spaces meaningful objects in processes like user-centered design, participatory design etc and bringing in the experiments in sight, sound, smell, touch, movement all into one single idea.
• #26: Now there are many other ways designers are exploring to create a stage for experiences to unfold some explore more technological ways or some more with performance and others whatever it is, design has ultimately changed from the creation of mass produced products in the 20th century based on what businesses and designer think people want to the notion of meaningful well thought out objects and things that help us have an experience Because ultimately life is the sum of our experiences and as designers, what these things we create mean to the people who use them and how it makes them feel