What is an idents
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An ident is a 10-20 second video that airs on television channels to advertise upcoming programs and display the programming schedule. It introduces viewers to the next show, provides information about content ratings, and promotes the channel's brand identity. Channel idents have evolved significantly over the years from simple black and white still images to more colorful and creative designs that better engage audiences.
What is an idents
- 2. An ident is a video identification of a channel that advertises the different programs to an audience by introducing the next program and showing a time schedule of the shows that are coming on. It usually lasts about 10-20 secs and is normally animated creating a target which carries out different elements to specific audiences. These elements inform the audience on what the show contents and who its suited for e.g. (channel 4 often have programs based off realism such as gangs, crimes and e.t.c which would usually show in they idents)
- 3. The purpose of an Indents To inform viewers about the content of a program e.g. ( swearing or nudity ) Introduce programmes + fill time in schedule grabbing the viewers attention by showing the brand identity Free advertising- reminding the viewer which channel they’re watching Channels happening- might catch interest of viewer. warning viewers about flashing lights during the show Promotes the channel and other programmes that are going to be showed. Showing different idents for different times of day e.g. since idents would only be showed early hours in the morning or very late at night.
- 4. Examples of idents E4 BBCThree MTV Channel 4 BBC One DMAX
- 5. How idents changed •Idents has change tremendously over years, they came from being quite plain, boring, black and white still images to more experience color, memorable, clever designs seen today. Because the technology has improved over time the indents have also improved as well giving us a clear view of what it looks like.
- 6. Past idents
- 8. The different between the idents The difference between the new idents is that it has a cool retro edge to it while the old ident is a lot more easy and simple to see. This shows that they need to keep champing and improving the idents to keep their viewers interested and engaged.
- 9. The BBC one idents is created to represent the globe in different forms. It is use in different times of the year to introduce programs by giving a full time schedule of what’s on, the scheduling is very important as of different times of the day you will get different amounts of viewers. Without these idents viewers can become very confused. This makes it impossible to tell the next program on.
- 11. The design of the ident BBC One idents have always been plain and simple because the taxes goes to the company which allows them to keep it plain by not spending much for the idents but on the shows. They ident density is an empty screen with on information but their brand name.
- 12. BBC Three ident is created to show a completely separate space in the multi-channel world by provide an innovative content to a younger audience which focuses on dealing with new programs, talent and technology. Most of the channel content contains many genres such as current affairs, dramas, comedy animation and e.t.c. The logo is an element of BBC three’s identity which is designed and developed using a three dimensional software.
- 14. The design/target audiences of idents BBC three usually involves innovative comedy, entertainment, drama, documentaries (e.g. Getting an insight of other peoples life story) and cartoon figures. It first starts with no music playing then shows three as a magic number this interacts with the viewer by making them feel like they are part of this new experience.The ident mostly appeal to young adults around the ages of 16-34 aiming more at females because of the colour, design and most of programs being watched. They idents mostly show the screen almost empty with just the brand name meaning that the density of information is low.
- 15. MTV idents has always remained the same since the channel’s incarnation back in 1981 and what the idents showed in the earlier days was that MTV can be seen anywhere in the world in whatever location. This idea has been changed but the logo always remained the same, in the current ident, instead of the location being seen everywhere the focus is now a born genre that MTV can focus on any music genre and bring the best for their fans. In the last year’s MTV decide to rebrand them international by adding six more MTV music channels called MTV Dance, Hits, Rocks, Shows, Base, and Classics. In order to make each channel's idents suitably with an identifiable style, each channel was assigned its own ident-designing studio.
- 20. Each MTV channel ident is design and created to represent the channel in different ways e.g. MTV Dance shows an ident of a animated robot dancing.The idents mostly appeal to young adults between the ages of 16-35 showing bright dark medium colour which keep the audience entertain and fascinated.
- 21. Thanks for Listening : )