What Is Brickfish?
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Brickfish is a social media advertising platform that launches online marketing campaigns to spark user-generated content like blogs, images and videos about brands. Consumers share this content virally through Brickfish.com, websites and social media. Brickfish tracks consumer engagement and bills clients using a cost per engagement model. Case studies showed campaigns for Honest Foods, ISIS and MilkRocks that generated high reach, engagement, and virality.
What Is Brickfish?
- 1. Presenters Nichole Goodyear , Co-Founder & Chief Operating Officer Stephanie Gulley , Program Analyst UCSD Marketing via New Media
- 2. What is Brickfish ? Started Nov 2005 San Diego Based Web 2.0 Company Funded by top Venture Capital Co’s from Silicon Valley Brickfish is a social media advertising platform that taps into the power of consumer driven marketing on the Internet. Clients use the Brickfish platform to launch online advertising and marketing campaigns that spark the creation of brand-focused UGC, such as blogs, images, video and audio. This content is virally shared from consumer to consumer via Brickfish.com, client websites and hundreds of social media sites, blogs, email, IM and more. Using our patent pending technologies we track all consumer engagements and bill via a Cost Per Engagement® model . ®
- 8. Campaign Report Summary Total Engagement (E-Score) The sum of all engagement activities: entries, reviews, votes, and views Avg. activity by type of engager Avg. time spent engaging in a campaign Report Page 1 Entry engagement ratio represents the average number of reviews, votes, and views an entry drives in a campaign Report Page 3
- 9. Campaign Report Summary Track user activity by source Brickfish Client Viral Report Page 3 Campaign Engagement Brickfish or Powered by Brickfish Site Propagation Player Engagement Grid Campaign Views Members Visitors Views Across the Internet Report Page 11
- 10. Campaign Report Summary Campaign Demographic Breakout Engagers x Gender Creators x Gender Top 10 Cities Top 10 States Report Page 13 Moderation Activity Total number of entries Flagged Removed Report Page 14
- 11. Viral Activity Propagated Content Percent (%) of unique entries posted across the Internet Total Views from shared content Total Clicks from shared content Report Page 3 Top 10 Entries Posted Top 10 Viewed Top 10 Most Viral Report Page 5-10
- 12. Detailed Viral Activity Full breakout of websites and URLs Top 20 Entries Posted Top 20 Viewed Entries Top 50 URLs
- 13. Case Study Design a T-Shirt for Honest Foods Challenge Build awareness of Honest Foods to health conscious consumers Solution Launched the “Design a T-Shirt for Honest Foods” contest to build brand awareness Sent samples of Honest Foods products to participants Results Reach: 10,384 URLs Campaign E-Score TM : 1,718,246 Time spent with Brand: 10 minutes per unique core engager Virality: 88% of viewers were viral “ You can’t see my victory dance but I’m doing it in my office…I am still blown away by the quality of entries.” Andrews Aussie, Owner (Honest Foods)
- 14. Case Study What if Ur Undies Had the Last Word… Challenge Build awareness of sexual health and educate the target demographic (age 14 - 24) about all types of STDs – not just HIV / AIDS Solution Promotional efforts targeted the African American community and young adult population Launched the ISIS “What if Ur Undies Had the Last Word…” contest to open-up the conversation and dialog about sexual health online Results Reach: 3,477 URLs Frequency: 6-7 engagements per participant Time spent with Brand: 23 minutes per unique core engager Virality: 91% of viewers were viral Campaign E-Score TM : 593,706 Continues to generate engagement after close “ Brickfish ® has taught and given us so much. How movement happens and how sharing occurs. They do everything for you and make it so easy.” Deb Levine, Executive Director (ISIS)
- 15. Case Study Be a Milk Rock Star with Rascal Flatts Challenge To make milk ‘cool for kids’ by promoting MilkRocks.com/Milk Media in conjunction with real rock stars. Solution Promotional efforts targeted the teen (13-18) demographic. Launch the “Be a Milk Star with Rascal Flatts” contest which associates the Brand and milk with a popular artist. Utilize Brickfish® sharing features to virally spread awareness of MilkRocks.com/Milk Media. Results Reach: 8,872 URLs Frequency: 11-12 engagements per participant Time Spent with Brand: 11.5 minutes per unique core engager Virality: 80% of videos shared Campaign E-ScoreTM: 3,743,770
- 16. Consumers Design a Coach Tote
- 17. Coach Sample Consumer Entries
- 18. Organic Branded Content Reviews
- 19. Organic Branded Content Reviews