What is Clickstream Data?
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Clickstream analysis is the tracking and analysis of website visits to understand user behavior, including routing and page interactions. It can provide insights into metrics like page views, unique and repeat visitors, and traffic sources. This analysis aids in evaluating website performance from technical, user experience, and business perspectives.
What is Clickstream Data?
- 1. What is Clickstream Analysis? Search noun Clickstream analysis is the tracking and analysis of visits to websites. This analysis can be used to report user behavior on a specific website, such as routing, stickiness, entry and exit pages, etc. POLESTAR SOLUTIONS
- 2. Where is it used? • Page Views • Unique & Repeat Visitors • Landing and exit page analysis • Traffic sources It can also be used for more aggregate measurements, which are of value in understanding how the website operates from a technical, user experience, and a business perspective POLESTAR SOLUTIONS
- 3. Levels of Clickstream analysis & POLESTAR SOLUTIONS
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