What Is Local Ad Link
- 1. What is LocalAdLink? Presented by: Devan Sharma, CTO
- 2. Introduction Devan Sharma – CTO of LocalAdLink, designer and manager of the technology that drives the product that LocalAdLink is all about. • Over 15 years of experience in the technology field • Bachelor of Science University of Maryland • Masters of Science Massachusetts Institute of Technology (MIT) • Engineering Degree from University of Duisburg, Germany With over 14 programmers and a large group of experienced Internet business developers, we have come up with a solution to help businesses to reach their customers on the internet in a better way.
- 3. Agenda 1. The Problems with Internet Advertising 2. The Way LocalAdLink Drives Qualified Traffic 3. The benefits businesses get with little costs 4. Brand Building for a successful future
- 4. The Problems with Internet Advertising: Topics 1. Targeting Your Customers 2. Price of Advertising 3. Preventing Customers To Have To Seek You Out 4. Does Internet Advertising Really Work
- 5. The Problems with Internet Advertising: Targeting Your Customers The internet is indisputably the largest media used by consumers today. The biggest issue is with the 100’s of millions of people on the internet at any given point, how do you get the people that will do business with you?
- 6. The Problems with Internet Advertising: Targeting Your Customers LocalAdLink will help get your real customers by sorting your advertising through location and interests. Allowing your advertising to make sense to the public.
- 7. The Problems with Internet Advertising: The Way LocalAdLink Drives Qualified Traffic LocalAdLink is designed to not only help potential customers seek you out on the internet, but to find you on their favorite websites.
- 8. The Problems with Internet Advertising: The Way LocalAdLink Drives Qualified Traffic Since we first qualify customers by their interests and their location, businesses get better quality visitors that can better convert to sales.
- 9. The Problems with Internet Advertising: Price of Advertising Many business pay a 1. Google Ad Words small fortune in order to 2. SEO companies 3. Banner Advertising try to capture even the 4. Email campaigns smallest amount of 5. Online Directories internet presence with (yellowpages.com, yellowbook.com) many of the following 6. Paying Other Websites To list Them types of campaigns.
- 10. The Problems with Internet Advertising: Price of Advertising The biggest problem with all of these great places to 1. Google Ad Words – average advertise is costs and the word: about 60 cents per click - unqualified actual return of investment. 2. SEO companies – average Most businesses can not costs: $4,000 - $16,000 per year – unqualified visitors afford to spend so much 3. Banner Advertising – average costs: $25 - $75 per thousand – money, and the businesses just for a look, not a visit that can, can barely afford it 4. Email campaigns – average costs: 2 cents – 40 cents per with such little return in email – annoys people - sales results. unqualified 5. Online Directories (yellowpages.com, yellowbook.com) – around $400 to $1300 a month for people to search for you Note: Most companies charge based 6. Paying Other Websites To list upon how much traffic you receive, Them – ranges per site from the more you get, the more they $500 - $2 million a month increase your price.
- 11. The Problems with Internet Advertising: Price of Advertising LocalAdLink charges one flat fee to help any business get as much qualified traffic as they want. Through advertising that the business build themselves and monitoring tools we give everyone, they can adjust their campaigns in real time and drive traffic as they see fit. LocalAdLink dictates nothing to control the amount of traffic a business wants.
- 12. The Problems with Internet Advertising: Preventing Customers To Have To Seek You Out Does any business count on people having to search for them in order to conduct sales, or do they count on their advertising to find people to lead them to their business? LocalAdLink is designed to drive qualified traffic to your business by making your advertising be found all over the internet based on physical location and interest.
- 13. The Problems with Internet Advertising: Preventing Customers To Have To Seek You Out Currently LocalAdLink is partnered with many other companies to allow exposure of your advertising over a potential network of almost a million popular websites, and this number keeps growing as more and more companies get interested in our technology.
- 14. The Problems with Internet Advertising: Preventing Customers To Have To Seek You Out LocalAdLink is designed to allow your customers to now be able to find your business everywhere, when they are just doing their normal internet surfing. No searching you out required, and your business is placed on sites that captured shared interests rather than just being randomly placed out, making your traffic that much more qualified.
- 15. The Problems with Internet Advertising: Does Internet Advertising Really Work Any business will find that the more people that can view your advertising, the better results you will get. LocalAdLink has a current partnership that allows for 110,000,000 page views a day, where your advertising can potentially be seen. This is relative to your business having 1,000,000 billboards across every highway in the USA, that only targets the people in your communities you want, and based on if they are interested in your types of service or products.
- 16. How does LocalAdLink Drive Qualified Traffic?
- 17. The Way LocalAdLink Drives Qualified Traffic: Topics 1. How our partnerships work? 2. How do we locate your perspective customers? 3. How do we match up customer interests? 4. How does LocalAdLink work with search engines? 5. What does all this mean for your business?
- 18. The Way LocalAdLink Drives Qualified Traffic: How our partnerships work Our Business development team works hard to speak with large companies and work out partnership agreements for a trade of technology in exchange for ad space on their networks.
- 19. The Way LocalAdLink Drives Qualified Traffic: How our partnerships work Through these arrange deals, we can offer prime real estate on large named website to get your business the proper exposure that they deserve. As of December 2008 LocalAdLink has currently arranged to be placed on approximately 900,000 websites on the internet, and this number grows monthly.
- 20. The Way LocalAdLink Drives Qualified Traffic: How do we locate your perspective customers? LocalAdLink will ask you, the business owner specific questions about who you are trying to get to notice your business. These questions include: areas you want to target and terms best to describe your business.
- 21. The Way LocalAdLink Drives Qualified Traffic: How do we locate your perspective customers? LocalAdLink ad boxes read visitor browsers to tell us where the visitor’s physical location is, we then match this to the location you have chosen that You would like to advertise in, then show your ads correctly to your targeted audience.
- 22. The Way LocalAdLink Drives Qualified Traffic: How do we match up customer interests? LocalAdLink takes the term information that you provided for us, and place it in a synonym database to expand out the term words you give us. Then with our spider technology built into our ad boxes, we match up your chosen terms to the text on the website to properly match your advertisement to the visitor’s interest.
- 23. The Way LocalAdLink Drives Qualified Traffic: How do we match up customer interests? This may seem real complex, but all of it happens in less then a blink of an eye. Since the visitor went to that website anyway to read a story or get information on a certain topic, your ad matching that topic now best keeps the visitor’s interests, allowing them to be more likely to use your service or product.
- 24. The Way LocalAdLink Drives Qualified Traffic: How does LocalAdLink work with search engines? Now that your advertisements are viewed to customers all over the internet that may really use your business, LocalAdLink uses the same methods to help search engines properly display you at higher rankings.
- 25. The Way LocalAdLink Drives Qualified Traffic: How does LocalAdLink work with search engines? How search engines determine Search engines like your placement in their Google seek out directories: websites and place you • How popular are you on the in their search directory internet. based on certain criteria • How informative are you on the topics. in order to get the best • How popular is your website. results that people are • How much does your content looking for. change to show activity.
- 26. The Way LocalAdLink Drives Qualified Traffic: How does LocalAdLink work with search engines? Since you may not have your business listed all over the internet, LocalAdLink takes all the information that you provide us about your business and place it in an invisible document with every one of our ad boxes. This document can only be read by the search engines. Since LocalAdLink can be in millions of websites, you now look extremely popular on the internet.
- 27. The Way LocalAdLink Drives Qualified Traffic: How does LocalAdLink work with search engines? In order to make sure that your business looks extremely informative, we take your keywords that you add in your LocalAdLink listing and run them against Wikipedia to build up long text documents about each word. Attached to the invisible search engine documents, you now look very informative about the topics you want to cover.
- 28. The Way LocalAdLink Drives Qualified Traffic: How does LocalAdLink work with search engines? Since your business listing and advertisements all over the internet lead back to your details page on LocalAdLink, you now share all the traffic with every other business in LocalAdLink. LocalAdLink.com in December receives between 400,000 and 1.5 million hits a day, making your “website” look very poplar to search engines.
- 29. The Way LocalAdLink Drives Qualified Traffic: How does LocalAdLink work with search engines? To keep your information looking like it changes all the time to search engines do to usage, LocalAdLink takes all the text content we use to drive the search engines and rotate the content randomly every so often in order to produce an always changing site for the search engines.
- 30. The Way LocalAdLink Drives Qualified Traffic: How does LocalAdLink work with search engines? With all of the techniques in place through LocalAdLink, we now submit your business to over 100 different search engines for customers to find you in, and shockingly find that you are everywhere, extremely informative, and highly popular. This, in combination, now will help you get better placement on the search engines.
- 31. The Way LocalAdLink Drives Qualified Traffic: What does all this mean for your business? Now that your advertisements are found wherever people normally go on the internet, your advertising is strategically placed so you are in your customer’s location, within their interests, so you are found in more visible spots on major search engines, and you can now get better conversions from internet advertising to real sales!
- 32. The Benefits Businesses get with Little Costs Your business can spend a fortune for advertising on the internet in the hopes that a couple of the people may actually buy something, but with LocalAdLink, we can generate more qualified buyers through the millions of people that surf the internet everyday for one flat fee, no matter how many customers you receive from your advertisements. Your price never changes, we do not charge per visit, and you get full control on seeing how many people you attract, as well as how you advertise.
- 33. Brand Building for a Successful Future Many businesses believe that they can not compete with top name brands, but top name brands became that way by allowing their name to be seen everywhere. Now with LocalAdLink, instead of businesses paying millions of dollars to get name recognition, your company, for $199, can be seen all over by hundreds of millions of people, building a name for yourself, and creating a trust worthy brand.
- 34. Any Comment Or Questions? Please address any questions that you may have about LocalAdLink solutions and how we may help your business to you regional LocalAdLink sales representative. You may also contact: support@localadlink.com or Call: (949) 679-7000 for technical support.