What Is Local SEO
3 likes391 views
Local SEO involves optimizing a business's website to rank highly in local search engine results for queries like "dentists in New York". According to statistics, 85% of consumers search online for local businesses and 75% never scroll past the first page of results. However, 63% of small businesses still don't have a website and 25% of those with websites don't appear in search results. Local SEO can help businesses connect with local consumers by showing up in searches for their offerings, building their brand, generating new leads, and gaining loyal customers through reviews and fresh website content.
What Is Local SEO
- 1. How Local SEO Can Help You Connect With Local Consumers Presented by: Robert Leisk robert@spancept.com www.spancept.com
- 2. What is Local SEO? Local SEO is the process of optimizing a business website to come up in the search engine results when internet searchers enter “localized” phrases into the internet search engines. For example: “Dentists in New York”
- 3. Local SEO Facts & Trends Every Business Should Know About Consumer Usage Stats: 85% of consumers search for local businesses online 75% of online searchers never scroll past the first page of the search results Local 67% check online reviews before selecting a local business
- 4. Local SEO Facts & Trends Every Business Should Know About However: 63% of small businesses still don’t have a website 25% of small businesses with websites do not show up in the search engine results at all Most businesses have no clue where their websites rank or how much traffic they’re getting because they do not track the statistics
- 5. Most Popular Online Activities Social Networking – 65% Using Search Engines – 92% Using Email – 92% What Are Shopping – 71% Consumers Doing Online? Watching Videos – 71% Reading Content – 90%
- 6. Internet Technology is GREAT, But It Has Caused Problems for Some Local Businesses… The Web has changed the way consumers spend their money… It has also changed the way your business can truly CONNECT with your local target market…
- 7. Traditional Advertising Methods Are No Longer as Effective as They Once Were TRADITIONAL METHODS ONLINE METHODS • Yellow Page Books • Social Media • Newspaper Ads • Local Search • TV Commercials • Online Videos & More!
- 8. What Does This Mean for Your Business? You Should : 1. Put your business in front of your target audience online 2. Spend your marketing dollars where they can yield the best returns 3. Utilize the power of online marketing to stay connected to your local market
- 9. Could Local SEO Be The Missing Piece of the Puzzle for YOUR Small Business? Local SEO is No Longer a Trend… It’s the NEW Way to Do Business!
- 10. Why Local SEO Marketing? It’s POWERFUL For Helping You… Show Up When Local Consumer Perform a Search Online for What You Have to Offer Build Your Brand Easily Generate New Leads Generate Repeat, Loyal Customers
- 11. Benefits of Local SEO You can gain control over your local business pages by claiming them on sites such as Google+ Local, Yahoo Local, Bing, and others Will get a boost in the search engine results over time, which means more eyes on your business Local SEO is much less expensive than traditional advertising methods – and the results are generally better
- 12. Benefits of Local SEO Allows you to easily show off your satisfied customer reviews, which will help send even more new customers your way Adding fresh, unique content to your website or blog on a consistent basis will help drive more traffic to your website – as well as reward your visitors with great content High search engine rankings will help build trust amongst consumers – making your brand stand out from the crowd
- 13. ANY QUESTIONS
- 14. Thank you for viewing our presentation! For More Information About Local Spancept Inc. SEO, Contact Me Today. Robert Leisk robert@spancept.com www.spancept.com