What is MVP?
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The document discusses the concept of a Minimum Viable Product (MVP), a development approach that focuses on creating a product with just enough features to attract early users and gather feedback. It highlights several successful MVP examples, such as Airbnb, Uber, and Instagram, demonstrating how initial user input shaped their development. The text emphasizes the importance of starting quickly, validating concepts, and learning from user feedback to build successful products.
What is MVP?
- 1. MINIMUM VIABLE PRODUCT PROVEN TIPS ON HOW TO NOT RUIN YOUR MOBILE APP BEFORE IT’S EVEN LAUNCHED Based on Case studies
- 2. SO WHAT THE HECK IS THE WHOLE MVP ABOUT?
- 3. : MVP It is a development technique in which a new product or website is developed with sufficient features to satisfy early adopters. The final, complete set of features is designed and developed after considering feedback from the product's initial users.
- 4. DATA > ASSUMPTIONS 1. Build connection with real users ASA 2. Get immediate feedback 3. Validate your core features concepts 4. Conclude, iterate & improve Get started sooner, save money, get faster results.
- 5. Actually, they all started with an MVP!
- 6. #1 Airbnb They started with simple page offering a place in their apartment to collect money on rent. Interest in that project was huge so they decided to build a business based on that idea. #2 UBER An MVP app was connecting iPhone users with drivers in San Francisco to offer cheap and fast taxi services. After that they added new features and went global. #3 Instagram Started with tons of effects, but feedback from they friends forced them to reduce it to 11. That had an impact on how an app was easy to use and fast, which were key factors of their huge success. #4 Minecraft They started with pre-alpha version of the game developed in 6 days. The huge success made them start working on next features. Also, low price encourage people to buy it. MVP: simple page offering a place in a flat MVP: app working only in San Francisco MVP: basic, small and smooth app MVP: low priced pre-alpha game Real MVP examples that changed how we do things nowadays
- 7. #5 Dropbox They started with video to check whether people will use their tool or not. In one night they gain 75 000 users so they decided to make it happen. #6 Twitter Started as Odeo which was podcast tool, then they founded Twittr as “status notifications via sms” to stay in touch and updated with group of friends. Years later then turned into something that we know nowadays #7 Groupon Started as The point - a place where you can gather a group of people to solve the problem. Then people got together to buy something cheaper in larger quantities. Founder used that to set up a customized blog “The daily groupon” that gain popularity. #8 Spotify They started with desktop app with only one main feature - music streaming. Huge success of this MVP was a trigger to start developing this app. MVP: a video showing core feature MVP: status notification via sms with friends MVP: forum focused on solving problems MVP: desktop app with one core feature Real MVP examples that changed how we do things nowadays
- 8. ZAMEL We built for them an MVP for smart home system. It turned out to be a huge success. After that they built 2 more versions of their smart home system and we developed 2 more apps for them. SIDLY CARE They started with a wrist band and simple mobile app. After they won 1 000 000 $, they started developing full version of their app, which turned out to be a huge success. How MVP worked work our clients
- 9. KIDLY An online shop focused on baby products tested by parents. Original MVP was too big - it was more like full product than MVP. Customers were waiting too long for the launch so they cut scope in half to deliver app for their clients. Finally, the lack of features was a great thing at the beginning. Shop was easy to understand and the time of development was reduced. Failure story That saved a lot of money of founders, and turned out to be a great lesson.
- 10. Don't let your idea be wasted. Start your MVP today!