What is SEO and types of SEO?
- 1. What is SEO? SEO is process of optimizing a website to get higher ranking in search engine result pages(SERPS).
- 2. What is on Page SEO On page is process of optimizing of web page according to search engine rules by Making changes in html sources code and web page Content.
- 3. What is HTML structure ? • <html> • <head> • (Part One) • (Page Title , Search engine Title ,Search Engine Description ,Meta Keywords) • </head> • <body> • (Part Two) • (web Page Content , Text , Image , Video) • </body> • </html>
- 4. Page Title • <title> PAGE TITLE </tile> • Your page title it should Include Keywords (65 Characters Including Spaces)
- 5. Search Engine Description (Meta Description) • <meta name=description content=“Find best SEO”/> • It Should Describe Your Page By give a Description (Max 155 Characters)
- 6. What is LSI Keyword? • LSI:- LSI Keywords (latest Semantic Indexing) • Are basically keywords that are Semantically related in your Primary Keyword
- 7. • C)Internal Links (Same Domin Name) • And External links (Different Domin Name) • Example:-www.xyz.com/abc • Internal Links • www.xyz.com/def • www.abc.com/abc • External Links • www.facebook.com
- 8. Anchor Tag • <a href =“What-is-On-Page-seo.html” • • (Permalink Url web Address) • Title=“On Page Seo Tips”> On Page Seo</a> • (Relevant Keywords) (Anchor text)
- 9. What is Off Page SEO? • Off page SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages.It include • Link Building • Social media marketing • Social bookmarking
- 10. What is Benefit Of Off Page SEO? • Ans:-Increase in rankings – The website will rank higher in the SERPs and this also means more traffic. And Increase in Page Rank
- 11. What is Link Building? Link building is the most popular and effective off-Page SEO method. Basically by building external links to your website, you are trying to gather as many ‘votes’ as you can, so that you can bypass your competitors and rank higher.
- 12. What is Social Media Marketing? • Social media is part of off-site SEO and if you think about it, it's also a form of link building. Social Media mentions are gaining ground as ranking factors and proper configuration of social media profiles can also boost SEO. • Example:-www.facebook.com , www.linkedin.com , • www.twitter.com
- 13. What is SEO friendly URL? • It include keyword • It should be in small letters • It should be separate by Hyphens
- 14. What is Long tail keyword? • Long tail keywords are phrases containing over 4 words that make search results highly specific.
- 15. What are LSI keywords? • LSI keywords or Latent semantic indexing are semantically associated with the primary keyword that users enter over the search engines.