What is visual communication? Why it is important ?
- 1. Why is visual communication important?
- 2. Visual communication is a way to convey meaning through graphics, images, and other visual mediums instead of text or audio. It can be an effective way to share knowledge, add context, and engage audiences. Visual communication has the power to evoke emotions, enhance storytelling and create memorable experiences. It is the process of conveying information and ideas through visual elements such as images, symbols, typography and colours. Visual content attracts and retains attention more effectively than text alone. It helps in conveying messages quickly, making it ideal for social media platforms, websites, and digital advertisements. Visual communication can help businesses improve engagement, efficiency, and the ability to depict emotions in the audience. What is Visual communication?
- 3. Why Do We Need Visual Communication? “Did you know that our brains process visuals a staggering 60,000 times faster than text?” Visual communication is helpful in ensuring faster communication, engaging audiences, presenting data or information, helpful in retaining information and the development of creativity and imagination in people. Visual storytelling raise visual communication to the next level: It purposefully takes the viewer on a journey through a variety of visual elements, including video clips, illustrations, animations, graphs, and photos. Building your visual communications along a strong narrative can help appeal to emotions and help your message stay with the viewer for a longer period of time, whether you’re telling the story of your company’s founding or showing how a product has changed over time.
- 4. Types of visual communication: ● Videos - this form of visual communication is popular and assists in relaying information about a new idea. For instance, if a company launches a new product, a video can tell the company's stakeholders about it. ● Slide Presentations- Slide presentations add a graphical element to text in meetings and help make people focused on the subject matter. Graphs and charts are mainly used in slide presentations to make the information more understandable. ● Print - this form of visual communication has items like flyers, brochures, and posters. They serve on different occasions, and they are purposely not for education but to inform. ● Graphs and charts - Nothing beats a well-designed graph when you need to simplify complicated information and make it easier to understand. These are frequently utilized to convey numerical or categorical data, such as company growth graphs or competitor comparisons.
- 5. The human brain is devoted to vision: The human brain is primarily wired to process visual information rather than text. In fact, 90% of information transmitted to the brain is visual. Creates a bigger impact: Visuals have the power to influence how we think and act. They have far more impact on people’s moods and leave much more lasting impressions than long text-based content. Wider audience: Visual content generates 94% more views and is 40 times more likely to be shared on social networks. With more people sharing your content on different channels, you’re likely to capture a larger audience. Engages your audience: Engaging your audience can be tough if you are using just text- based content. On the other hand, visuals are scientifically proven for increasing engagement.Visuals allow you to easily share content on almost any social media account and receive a high level of engagement from your audience. Why is Visual Communication Important?
- 6. Stays in memory for a longer period: Visuals can help people remember the information. As per researches, after 3 days, people remember 65% of content if it contains text + picture, while they remember only 10% of content if they see text or audio- only content. Eye-catching & appealing to the viewers: With 684,478 pieces of content shared on Facebook every minute of every day and over 500 million tweets sent out every day, capturing and maintaining your audience’s attention can be a huge challenge without using eye-catching visuals. Time saver and effective: Visual communication saves a lot of time, for both marketers and consumers. How? - Visual content can communicate a great deal of information in a short amount of time. Also let’s face it, writing a marketing copy takes a lot more time and effort than taking engaging photos or infographics and sharing them with your audience.. Simplify complex information: When it comes to communicating complex topics or even discussing dull subject matters, words on the page aren’t always enough. The goal here is easy: explain things using visuals in the simplest terms possible without boring your audience.