What is your mobile strategy?
- 1. We are a creative design and engineering agency. We create elegant products to solve complex problems.
- 2. @mobomoapps Agenda Why have a mobile strategy?1 Audience Environmental Factor Responsive First Mentality Understanding the role of mobile Websites Apps Shake & Bake: Deploying on both platforms 2 3 How to get started Building your plan Engaging a Shop Post-Launch momentum
- 3. @mobomoapps Why Develop a Mobile Strategy? Smartphones are the primary device for media and search Number of Global Users (Millions) 2007 2008 2009 2010 2011 2012 2013 2014 2015 2,000 1,800 1,600 1,400 1,200 1,000 800 600 400 200 0 Mobile Desktop Source: comscore, Morgan Stanley Research Its Already The Standard
- 5. @mobomoapps The Future of Mobile Emerging mobile devices like Smartwatches.
- 6. @mobomoapps Environmental Factors Pipe Issue • Phones are limited by their connection speed • Users are impatient, they will not put up with loading times • You have 10 second before you lose their attention • Google recommends a mobile loading time of 2 seconds
- 7. @mobomoapps Environmental Factors Device Issue • There is not a standard screen size, chipset or processor • You need to build solutions that is adaptable on both UI and Content
- 8. @mobomoapps IPHONE IPAD CHROMEBOOK METRO TABLET ANDROID TABLET ANDROID PHONE Importance of the API Layer API
- 9. @mobomoapps Strategy: What are your business goals?
- 10. @mobomoapps Understanding Mobile Most smartphone users download zero apps per month The Uncomfortable Truth Apps represent 50%+ of time spent on digital media • Poor discovery features • On store cost per user/ download: $2.80-$3.00 • Majority of time is on the user’s single most used app (Facebook, etc)
- 11. @mobomoapps Mobile Website vs Mobile App Mobile Website = Reach You’re doing this to hit the largest audience
- 12. @mobomoapps Mobile Website vs Mobile App • Content sharing nowadays shouldn’t require an app, fastest path is mobile website. • Your website has to be responsive now to rank higher on Google. • Cost of doing business, no longer optional.
- 13. @mobomoapps Mobile Website vs Mobile App Mobile App = Rich Experience You know your audience (user & device) and the goal of the app is a stand alone product or augment existing services.
- 14. @mobomoapps Mobile Website Vs Mobile App • You need to invest in marketing and pushing the download to succeed. • Users have decisions to make and your app is easier to lose: ‣ “Storage full” is a reality for many people, the heyday of “all the apps” isn’t feasible anymore.
- 15. @mobomoapps Shake & Bate Deploying on both platforms • Pinterest as an example • Allows app-free content consumption & offer personalized app as well
- 16. @mobomoapps Mobile Strategy Examples Goal: Reach Goal: Rich Experience Goal: Vocational
- 17. @mobomoapps Mobomo Examples • Audience = US Tax Payers • News structured content • 508 Compliant • Work with existing web presence • Social Mobile Needs • Push Notifications • Camera • Storage • Authentication Didn’t Need
- 18. @mobomoapps Mobomo Examples • Double Traffic on mobile • Video is primary consumed on the phone • User satisfaction went up • Drupal Based • Content can be used by other agencies, media outlets and social media • Content is optimized for in-app browsers like Facebook and Twitter app Responsive Results Reach Goals
- 19. Copyright © 2015 Mobomo Inc. All rights reserved. Confidential. www.sparkpost.com http://cloud.intridea.com/ fuzzydragon/index.html
- 20. Copyright © 2015 Mobomo Inc. All rights reserved. Confidential. Mobile Needs • Gyroscope ( Balance ) • User Authentication • Offline storage • Audio output / Audio Recording • Camera • Push Notifications • Parental Tools • A Unique Experience - Game Time Pressure Didn’t Need • Blog / News Content • Website Experience
- 21. @mobomoapps • Reduce Double Entry and Paper Reliance • Security • User Authentication • Camera • Image Annotation / Editing • GPS • Mapping Tools • Push Notifications Mobile Needs
- 22. @mobomoapps • Real time audit information from the field • Fleet management solution • No paperwork Results
- 23. @mobomoapps • Define your MVP ( Minimal Viable Product) • Content = Consumable ( RSS2, XML Feeds) • In-house development or Engage a Dev Shop • Define Your Budget • Marketing / Launch Strategy • Feedback / Continuous Improvement How To Get Started: Build Your Plan
- 24. @mobomoapps Building Internally Technology Stacks • Swift / iOS • JAVA / Android SDK • Ionic ( Angular/Node) • PhoneGap / Cordova Cost • Employee Cost • Does it provide the cost savings or revenue to justify an internal team
- 25. @mobomoapps Engaging a Dev Shop Keep in Mind • Does the shop offer strategic planning? • Does the shop offer design? • What kind of software development is used? Details • Scope of work • Timeline • Maintenance • Costs • Services
- 26. @mobomoapps • Optimize Visibility • Market It • Push Social Engagement • Stores have very poor discovery features • Track Analytics and Feedback • KissMetrics, MixPanel, Google Analytics Post-Launch Momentum: Prepare to Spend Money
- 27. @mobomoapps Resources and Dev Shops • Directories / Reviews • clutch.io • Bid Based • Upwork • Crew • Shops • Yeti • Fueled • Y Media Labs • Mobomo
- 28. @mobomoapps Thank You! Brian Lacey Malena Lopez CEO Project Manager brian@mobomo.com malena@mobomo.com
- 29. Thank You Gracias Merci Danke