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Learn What it Takes to Make the List
Everything you’ve always wanted to know about the
Fortune 100 Best Companies to Work For® List
Contents
• Background & Approach | 3
• List Methodology, Models & Scoring | 8
• Culture Audit© Submission Tips | 24
• Eligibility and Deadlines | 32
• FAQs | 36
• Benefits of Applying | 41
• How to Apply & Guide to Participation | 53
Great Place to Work® Institute
One of the world’s largest studies of workplace excellence
• Nearly 3 million employees surveyed last year
• 6,200 companies represented in over 45 countries
Great Place to Work® Recognition:
U.S. Best Companies Lists
Fortune Magazine
List: Apply Now
1,000+ employees
Fortune Magazine
List: Learn More
25-999 employees
1998 2001
20042003
2002
2005 2007 2008
2009 2010 2011 2012 2013
2006
20001999
2014 2015
Great Place to Work®
and Fortune Magazine
partnership
1998 to Present
Our Approach
For Great Place to Work® and our media partner,
Fortune Magazine, it is important that our lists:
– Employ a validated methodology
– Are based on current, reliable, and verifiable information
– Reflect the voice of a representative sample of the
employee population
Our Commitment
• Integrity: We take great care to produce lists with a high
level of ethics and fairness.
• Confidentiality: If you don’t make the list, we do not release
your data. We don’t tell anyone that you even participated.
• Positive Recognition: We represent winning companies in a
positive light, based on their unique cultures.
List Methodology
The Great Place to Work® Evaluation Methodology
100 Best Companies to Work For List=
Employee Experience + Workplace Culture
2/3 1/3
We Assess the Employee Experience and
Workplace Culture at Your Company Using
Two Proprietary Tools
Trust Index© Employee Survey
Employee Perspective
Culture Audit© Questionnaire
Workplace Culture
2/3 of
total
score
1/3 of
score
2/3
Part 1: Trust Index© Employee Survey
Assessing Employees’ Experience of Your Company
Sample Trust Index© Employee Survey questions
Your company’s
Trust Index©
Employee Survey
results count for
2/3 of your overall
score
2/3 1/3
Trust Index© Employee Survey
Great Place to Work® works with your company to administer the survey
to a representative sample of employees.
Survey includes:
• 58-statement survey that assess the dimensions of the Trust Model©
(See Slides 13-18)
• 2 open-ended questions:
1) Is there anything unique or unusual about this company that makes it a great
place to work?
2) If you could change one thing about this company to make it a better place to
work, what would it be?
• 6 standard demographics
 Job Type, Sex, Age, Tenure, Racial/Ethnic Identity, Work Status
Our Trust Model©:
Assessing The Employee Experience
"A great workplace is one in
which you trust the people
you work for, have pride in
what you do, and enjoy the
people you work with.”
Great Place to Work®
Trust
credibility
fairness
respect
Employee
pridecamaraderie
relationship
to your job
relationship
with other
employees
relationship
with
management
2/3 1/3
The Trust Model©
Credibility
Communication
 I can ask management any reasonable question
and get a straight answer.
Competence
 Management has a clear view of where the
organization is going and how to get there.
Integrity
 Management delivers on its promises.
2/3 1/3
Respect
Support
 Management recognizes honest mistakes as
part of doing business.
Collaboration
 Management genuinely seeks and responds to
suggestions and ideas.
Caring
 Management shows a sincere interest in me as
a person, not just an employee.
The Trust Model©
2/3 1/3
Fairness
Equity
 I feel I receive a fair share of the profits made by
this organization.
Impartiality
 Promotions go to those who best deserve
them.
Justice
 If I am unfairly treated, I believe I'll be given a
fair shake if I appeal.
The Trust Model©
2/3 1/3
Pride
Personal
 I feel I make a difference here.
Team
 People here are willing to give extra to get the
job done.
Company
 People look forward to coming to work here.
The Trust Model©
2/3 1/3
Camaraderie
Intimacy
 I can be myself around here.
Hospitality
 This is a friendly place to work.
Community
 There is a "family" or "team" feeling here.
The Trust Model©
Part 2: Culture Audit © Questionnaire
Understanding Your Company’s Culture
1/3
Your company’s
Culture Audit©
score counts for
1/3 of your
overall score
Culture Audit© Questionnaire:
• Usually completed by a company’s Human Resources and/or
Internal Communications group
• Culture Audit© Part 1: General Information
– Questionnaire including: Company information,
demographics, benefits, onsite perks, and more.
• Culture Audit© Part 2:
– 15 open-ended essay questions
– Assesses 9 key practice areas that are critical to building a
great workplace (See Slide 22)
• Optional supplemental materials to show Great Place to Work®
more about your company’s culture.
18
What people think a great culture is…
Communicate organizational goals Inspiring Create a sense of higher purpose
Share information Speaking Be honest and transparent
Respond to concerns Listening Be accessible for questions, suggestions,
and concerns
Recognize outstanding performance Thanking Show regular and personalized appreciation
Give employees training in skills Developing Help people grow professionally and
personally
Competitive Benefits Caring Distinctive Benefits; Care in times of Crisis
Hire individuals with skills for a job Hiring Help people with gifts/talents who fit into the
culture
Inform employees of organizational
successes
Celebrating Celebrate organizational successes in
unusual ways
Offer fair compensation Sharing Share rewards of mutual efforts equitably
What it actually is…
Culture Audit© Criteria:
How We Assess Cultural Practices
►Variety
Breadth of programs, policies, and methods for
implementation.
►Originality
Programs, policies, and practices that are unique and
creative, while “bearing the mark of the company”
►All-inclusiveness
Programs, policies, and practices are for everyone.
►Human Touch
A sense of appreciation, generosity, and warmth in
programs and policies.
►Integration
Programs and policies linked by a central theme, an
overarching framework in which the programs are
delivered.
Culture Audit© Tips
Tips for Putting Your Best Foot Forward With the Culture Audit©
Good Answers vs. GREAT Answers
Good Answers
• Provide a list of programs and
practices
• Speak generically
• Offer no or few examples
• Omit the how, and focus on
the what
GREAT Answers
• Provide a list of programs and
practices
• Illustrate their unique spin on
the practice
• Provide stories of the practice
in action
• Focus on “what” and “how”
EXAMPLE
Culture Audit© Question for “Speaking”:
What are the distinctive ways in which managers,
especially senior managers, share information with
employees and foster a culture of transparency?
Good Answer (Partial Response)
“Management speaks with our employees through practices like town
hall meetings, site visits from executives, regular email
communications including a monthly newsletter, an anonymous
suggestion box, and a new in-house social media network. We have
an open-door policy and employees are told they can speak to any
management team member at any time.”
GREAT Answer (Partial Response)
“This past year we needed to communicate a restructuring. Our
CEO hosted a town hall meeting that was live broadcast to our
remote locations. Department managers held follow-up meetings
with their teams. Managers were equipped with responses to
frequently asked questions. Employees could submit questions
(anonymously) to leadership. Our CEO responded to each one in a
series of videos emailed to employees and shared on the Intranet the
following week.”
EXAMPLE
Culture Audit© Question for “Thanking”:
How does your company show appreciation and/or
recognition for employees' good work and extra
effort, or other achievements?
Good Answer (Partial Response)
“We celebrate employees’ service anniversaries in 5 year
increments. Each employee achieving this milestone receives a
substantial gift which they select from our service award
program catalogue. The item is mailed to the employee’s home
on their service anniversary along with a certificate signed by
our CEO.”
GREAT Answer (Partial Response)
“We celebrate employees’ service anniversaries in 5 year
increments. Each employee achieving this milestone receives a
substantial gift which they select from our service award program
catalogue. Employee’s gifts are mailed to their homes on their
service anniversaries, along with a personalized letter of thanks from
the CEO. Service anniversaries are also celebrated with a posting
on our intranet. Colleagues often send notes of thanks and
congratulations. At our quarterly all-hands meeting, all those
celebrating service anniversaries are brought on stage for a group
photo and round of applause from their colleagues.”
Eligibility & Deadlines
Fortune 100 Best Companies to Work For List
Eligibility Requirements & Deadlines
Eligibility Requirements
• 1,000+ U.S. employees
• 5+ years in business
Get Started Now!
Upcoming Deadlines
• Deadline to register: July 31, 2015
• Last date to start survey: August 31, 2015
• Culture Audit Submission Due: August 14, 2014
Great Place to Work ® Best Small and Medium
Workplaces List
Eligibility Requirements & Deadlines
Eligibility Requirements
• 25-999 U.S. employees
• 2+ years in business
Learn More Here
2015 Deadlines
• Deadline to register: May 15, 2015 (Past)
• Last date to start survey: May 22, 2015 (Past)
• Culture Audit Submission Due: June 12, 2015 (Past)
• List Announcement: October 22, 2015
Additional Eligibility Requirements
• Government agencies with more than 999 employees are
not eligible.
• Must apply as the parent organization, including all
subsidiaries, divisions and departments (contact us as
certain exceptions do apply).
• Cannot be going through a merger/acquisition impacting
25% or more of the U.S. employee population.
FAQs
Most Commonly Asked Questions
How long should our Culture Audit©
submission be?
• Median length of 100 Best Culture
Audit©: 55 pages
• Median length of Small & Medium
Culture Audit©: 21 pages
• We value quality over quantity
Who evaluates my Culture Audit©?
• Application reviewed 2-3 times by rigorously trained
evaluators
• Evaluators include: MAs in Organization Development or
Industrial/Organizational Psychology, MBAs, Human
Resources professionals, journalists
• Screened for conflicts of interest
• Sign strict confidentiality agreements
What are Supplemental Materials?
• Physical or electronic materials that help you tell your story
• Welcomed, but not required
• Not scored
What Supplemental Materials can I send?
• What to submit:
– Annual reports, news articles, press
releases
– Employee communications
– Recruiting, training, & orientation materials
– Photos or videos of employees at work or
participating in company activities
• What not to submit:
– SWAG
– Oversized items
– Perishables
Why You Should Do It
The Benefits of a Great Place to Work® Evaluation
Low Risk
Simply for participating, all participants receive
• Metrics
• Self-awareness
• An employer branding opportunity
The Benefits of a Great Place to Work®
Evaluation
Trust Index© Employee Survey Results:
Free Summary Report for All Participants
Self-Awareness:
Testimonial from a List Participant
“The very process of considering the questions asked in Part 2 of the
Culture Audit© helps us better understand what a great place to work
is and where we can/should focus our own efforts to continue to
improve. We know that we have already created a great place to
work, and regardless of whether we rise in the rankings, it is
instructive to think about what we can do better in light of the
questions asked in the essays and our core value of Continuous
Improvement.”
Completely Free: List participation with Great Place to
Work® is, and has always been, free.
The Benefits of Completing a Great Place
to Work® Evaluation
Simple to Start: Our application tool makes it easy and
intuitive to get started. If you participated within the last 2
years, it’s now easier than ever!
The Benefits of Completing a Great Place
to Work® Evaluation
Confidential: Unless you make the list, no one will know
whether you’ve participated.
The Benefits of Completing a Great Place
to Work® Evaluation
For companies that make the
lists…
The 100 Best Companies to
Work for is
Fortune’s most popular franchise,
surpassing even the
Fortune 500 in readership.
Wide-Reaching Recognition
Trust is a Measurable Driver of Success
Interaction Associates. Building Trust 2013.
http://interactionassociates.com/sites/default/files/research_items/Building%20Trust%20201
3.pdf
HPO/LPO = High Performing/Low Performing
Organization
High Trust = Loyalty + Commitment
Trust Index© Employee Survey Results:
Opportunity to Compare to 100 Best
Benchmarks and Customize Survey
Survey Customization Options
• You can customize your Trust Index© Employee Survey to
provide relevant and actionable demographic data specific to
your organization (i.e., department, region, location).
• Provides an opportunity to measure your employees’ response
to initiatives unique to your company by adding your own
survey statements.
• Note: Customized demographics and statements are not
considered in scoring for the list and have no impact on
evaluations or list rankings.
How to Apply
Getting Started With Your Application
Download Your Guide to List Participation Today!
Apply Now!
Click Here to Apply Now!
Email: US_ListandReviews@greatplacetowork.com
Phone: 415-844-2500 ext. 390

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What it Takes to Make the Fortune 100 Best Companies to Work For® List

  • 1. Learn What it Takes to Make the List Everything you’ve always wanted to know about the Fortune 100 Best Companies to Work For® List
  • 2. Contents • Background & Approach | 3 • List Methodology, Models & Scoring | 8 • Culture Audit© Submission Tips | 24 • Eligibility and Deadlines | 32 • FAQs | 36 • Benefits of Applying | 41 • How to Apply & Guide to Participation | 53
  • 3. Great Place to Work® Institute One of the world’s largest studies of workplace excellence • Nearly 3 million employees surveyed last year • 6,200 companies represented in over 45 countries
  • 4. Great Place to Work® Recognition: U.S. Best Companies Lists Fortune Magazine List: Apply Now 1,000+ employees Fortune Magazine List: Learn More 25-999 employees
  • 5. 1998 2001 20042003 2002 2005 2007 2008 2009 2010 2011 2012 2013 2006 20001999 2014 2015 Great Place to Work® and Fortune Magazine partnership 1998 to Present
  • 6. Our Approach For Great Place to Work® and our media partner, Fortune Magazine, it is important that our lists: – Employ a validated methodology – Are based on current, reliable, and verifiable information – Reflect the voice of a representative sample of the employee population
  • 7. Our Commitment • Integrity: We take great care to produce lists with a high level of ethics and fairness. • Confidentiality: If you don’t make the list, we do not release your data. We don’t tell anyone that you even participated. • Positive Recognition: We represent winning companies in a positive light, based on their unique cultures.
  • 8. List Methodology The Great Place to Work® Evaluation Methodology
  • 9. 100 Best Companies to Work For List= Employee Experience + Workplace Culture 2/3 1/3
  • 10. We Assess the Employee Experience and Workplace Culture at Your Company Using Two Proprietary Tools Trust Index© Employee Survey Employee Perspective Culture Audit© Questionnaire Workplace Culture 2/3 of total score 1/3 of score
  • 11. 2/3 Part 1: Trust Index© Employee Survey Assessing Employees’ Experience of Your Company Sample Trust Index© Employee Survey questions Your company’s Trust Index© Employee Survey results count for 2/3 of your overall score
  • 12. 2/3 1/3 Trust Index© Employee Survey Great Place to Work® works with your company to administer the survey to a representative sample of employees. Survey includes: • 58-statement survey that assess the dimensions of the Trust Model© (See Slides 13-18) • 2 open-ended questions: 1) Is there anything unique or unusual about this company that makes it a great place to work? 2) If you could change one thing about this company to make it a better place to work, what would it be? • 6 standard demographics  Job Type, Sex, Age, Tenure, Racial/Ethnic Identity, Work Status
  • 13. Our Trust Model©: Assessing The Employee Experience "A great workplace is one in which you trust the people you work for, have pride in what you do, and enjoy the people you work with.” Great Place to Work® Trust credibility fairness respect Employee pridecamaraderie relationship to your job relationship with other employees relationship with management
  • 14. 2/3 1/3 The Trust Model© Credibility Communication  I can ask management any reasonable question and get a straight answer. Competence  Management has a clear view of where the organization is going and how to get there. Integrity  Management delivers on its promises.
  • 15. 2/3 1/3 Respect Support  Management recognizes honest mistakes as part of doing business. Collaboration  Management genuinely seeks and responds to suggestions and ideas. Caring  Management shows a sincere interest in me as a person, not just an employee. The Trust Model©
  • 16. 2/3 1/3 Fairness Equity  I feel I receive a fair share of the profits made by this organization. Impartiality  Promotions go to those who best deserve them. Justice  If I am unfairly treated, I believe I'll be given a fair shake if I appeal. The Trust Model©
  • 17. 2/3 1/3 Pride Personal  I feel I make a difference here. Team  People here are willing to give extra to get the job done. Company  People look forward to coming to work here. The Trust Model©
  • 18. 2/3 1/3 Camaraderie Intimacy  I can be myself around here. Hospitality  This is a friendly place to work. Community  There is a "family" or "team" feeling here. The Trust Model©
  • 19. Part 2: Culture Audit © Questionnaire Understanding Your Company’s Culture 1/3 Your company’s Culture Audit© score counts for 1/3 of your overall score
  • 20. Culture Audit© Questionnaire: • Usually completed by a company’s Human Resources and/or Internal Communications group • Culture Audit© Part 1: General Information – Questionnaire including: Company information, demographics, benefits, onsite perks, and more. • Culture Audit© Part 2: – 15 open-ended essay questions – Assesses 9 key practice areas that are critical to building a great workplace (See Slide 22) • Optional supplemental materials to show Great Place to Work® more about your company’s culture.
  • 21. 18 What people think a great culture is…
  • 22. Communicate organizational goals Inspiring Create a sense of higher purpose Share information Speaking Be honest and transparent Respond to concerns Listening Be accessible for questions, suggestions, and concerns Recognize outstanding performance Thanking Show regular and personalized appreciation Give employees training in skills Developing Help people grow professionally and personally Competitive Benefits Caring Distinctive Benefits; Care in times of Crisis Hire individuals with skills for a job Hiring Help people with gifts/talents who fit into the culture Inform employees of organizational successes Celebrating Celebrate organizational successes in unusual ways Offer fair compensation Sharing Share rewards of mutual efforts equitably What it actually is…
  • 23. Culture Audit© Criteria: How We Assess Cultural Practices ►Variety Breadth of programs, policies, and methods for implementation. ►Originality Programs, policies, and practices that are unique and creative, while “bearing the mark of the company” ►All-inclusiveness Programs, policies, and practices are for everyone. ►Human Touch A sense of appreciation, generosity, and warmth in programs and policies. ►Integration Programs and policies linked by a central theme, an overarching framework in which the programs are delivered.
  • 24. Culture Audit© Tips Tips for Putting Your Best Foot Forward With the Culture Audit©
  • 25. Good Answers vs. GREAT Answers Good Answers • Provide a list of programs and practices • Speak generically • Offer no or few examples • Omit the how, and focus on the what GREAT Answers • Provide a list of programs and practices • Illustrate their unique spin on the practice • Provide stories of the practice in action • Focus on “what” and “how”
  • 26. EXAMPLE Culture Audit© Question for “Speaking”: What are the distinctive ways in which managers, especially senior managers, share information with employees and foster a culture of transparency?
  • 27. Good Answer (Partial Response) “Management speaks with our employees through practices like town hall meetings, site visits from executives, regular email communications including a monthly newsletter, an anonymous suggestion box, and a new in-house social media network. We have an open-door policy and employees are told they can speak to any management team member at any time.”
  • 28. GREAT Answer (Partial Response) “This past year we needed to communicate a restructuring. Our CEO hosted a town hall meeting that was live broadcast to our remote locations. Department managers held follow-up meetings with their teams. Managers were equipped with responses to frequently asked questions. Employees could submit questions (anonymously) to leadership. Our CEO responded to each one in a series of videos emailed to employees and shared on the Intranet the following week.”
  • 29. EXAMPLE Culture Audit© Question for “Thanking”: How does your company show appreciation and/or recognition for employees' good work and extra effort, or other achievements?
  • 30. Good Answer (Partial Response) “We celebrate employees’ service anniversaries in 5 year increments. Each employee achieving this milestone receives a substantial gift which they select from our service award program catalogue. The item is mailed to the employee’s home on their service anniversary along with a certificate signed by our CEO.”
  • 31. GREAT Answer (Partial Response) “We celebrate employees’ service anniversaries in 5 year increments. Each employee achieving this milestone receives a substantial gift which they select from our service award program catalogue. Employee’s gifts are mailed to their homes on their service anniversaries, along with a personalized letter of thanks from the CEO. Service anniversaries are also celebrated with a posting on our intranet. Colleagues often send notes of thanks and congratulations. At our quarterly all-hands meeting, all those celebrating service anniversaries are brought on stage for a group photo and round of applause from their colleagues.”
  • 33. Fortune 100 Best Companies to Work For List Eligibility Requirements & Deadlines Eligibility Requirements • 1,000+ U.S. employees • 5+ years in business Get Started Now! Upcoming Deadlines • Deadline to register: July 31, 2015 • Last date to start survey: August 31, 2015 • Culture Audit Submission Due: August 14, 2014
  • 34. Great Place to Work ® Best Small and Medium Workplaces List Eligibility Requirements & Deadlines Eligibility Requirements • 25-999 U.S. employees • 2+ years in business Learn More Here 2015 Deadlines • Deadline to register: May 15, 2015 (Past) • Last date to start survey: May 22, 2015 (Past) • Culture Audit Submission Due: June 12, 2015 (Past) • List Announcement: October 22, 2015
  • 35. Additional Eligibility Requirements • Government agencies with more than 999 employees are not eligible. • Must apply as the parent organization, including all subsidiaries, divisions and departments (contact us as certain exceptions do apply). • Cannot be going through a merger/acquisition impacting 25% or more of the U.S. employee population.
  • 37. How long should our Culture Audit© submission be? • Median length of 100 Best Culture Audit©: 55 pages • Median length of Small & Medium Culture Audit©: 21 pages • We value quality over quantity
  • 38. Who evaluates my Culture Audit©? • Application reviewed 2-3 times by rigorously trained evaluators • Evaluators include: MAs in Organization Development or Industrial/Organizational Psychology, MBAs, Human Resources professionals, journalists • Screened for conflicts of interest • Sign strict confidentiality agreements
  • 39. What are Supplemental Materials? • Physical or electronic materials that help you tell your story • Welcomed, but not required • Not scored
  • 40. What Supplemental Materials can I send? • What to submit: – Annual reports, news articles, press releases – Employee communications – Recruiting, training, & orientation materials – Photos or videos of employees at work or participating in company activities • What not to submit: – SWAG – Oversized items – Perishables
  • 41. Why You Should Do It The Benefits of a Great Place to Work® Evaluation
  • 42. Low Risk Simply for participating, all participants receive • Metrics • Self-awareness • An employer branding opportunity The Benefits of a Great Place to Work® Evaluation
  • 43. Trust Index© Employee Survey Results: Free Summary Report for All Participants
  • 44. Self-Awareness: Testimonial from a List Participant “The very process of considering the questions asked in Part 2 of the Culture Audit© helps us better understand what a great place to work is and where we can/should focus our own efforts to continue to improve. We know that we have already created a great place to work, and regardless of whether we rise in the rankings, it is instructive to think about what we can do better in light of the questions asked in the essays and our core value of Continuous Improvement.”
  • 45. Completely Free: List participation with Great Place to Work® is, and has always been, free. The Benefits of Completing a Great Place to Work® Evaluation
  • 46. Simple to Start: Our application tool makes it easy and intuitive to get started. If you participated within the last 2 years, it’s now easier than ever! The Benefits of Completing a Great Place to Work® Evaluation
  • 47. Confidential: Unless you make the list, no one will know whether you’ve participated. The Benefits of Completing a Great Place to Work® Evaluation
  • 48. For companies that make the lists… The 100 Best Companies to Work for is Fortune’s most popular franchise, surpassing even the Fortune 500 in readership. Wide-Reaching Recognition
  • 49. Trust is a Measurable Driver of Success Interaction Associates. Building Trust 2013. http://interactionassociates.com/sites/default/files/research_items/Building%20Trust%20201 3.pdf HPO/LPO = High Performing/Low Performing Organization
  • 50. High Trust = Loyalty + Commitment
  • 51. Trust Index© Employee Survey Results: Opportunity to Compare to 100 Best Benchmarks and Customize Survey
  • 52. Survey Customization Options • You can customize your Trust Index© Employee Survey to provide relevant and actionable demographic data specific to your organization (i.e., department, region, location). • Provides an opportunity to measure your employees’ response to initiatives unique to your company by adding your own survey statements. • Note: Customized demographics and statements are not considered in scoring for the list and have no impact on evaluations or list rankings.
  • 53. How to Apply Getting Started With Your Application
  • 54. Download Your Guide to List Participation Today! Apply Now! Click Here to Apply Now! Email: US_ListandReviews@greatplacetowork.com Phone: 415-844-2500 ext. 390