What it takes to use Kentico EMS in a multichannel strategy
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The document discusses the importance of multichannel marketing and how to effectively utilize Kentico EMS for this strategy. It outlines online marketing trends, benefits and drawbacks of multichannel approaches, and provides a structured plan to leverage Kentico’s functionalities. The emphasis is on creating consistent customer engagement across various platforms to enhance conversions and brand presence.
What it takes to use Kentico EMS in a multichannel strategy
- 1. WH AT IT TAKES TO US E KENTICO EMS IN A MULTICHANNE L STR ATEGY
- 2. INTRODUCTION JOHN VAN DER STELT PARTNE R L A B51 DIGITAL S TR ATEG I ST
- 3. LAB51 creates awesome online marketing concepts for brands and organizations who want to get marketing value out of their online channels. WE ARE THE C R EATI VE KENTI CO EMS PA RT NE R
- 4. P O RTF O LIO OUR PARTNERS
- 6. L AB51 & KENTICO MARKETING COMPETENCE&SINCE 2008
- 7. PROGRAM • ONLINE MARKETING TRENDS 2016 • MULTICHANNEL MARKETING • KENTICO EMS & MULTICHANNEL STRATEGY • OCULUS RIFT DEMO
- 9. ONLINE MARKETI NG TR END S 2 016
- 10. 1. VIDEO ADS WIL L S TART DO M INATING
- 11. 2. APP INDEXING WIL L L EAD TO AN EXPLO S IO N O F APPS
- 12. 3. MOBILE WIL L CO M PL ETELY DOMINATE DES KTO P
- 14. 4. DIGITAL ASS IS TANTS WIL L L EAD TO A NEW KIN D O F O PTIM IZATIO N
- 15. 5. VIRTUAL REALT Y WIL L EM ERGE
- 17. 6. WEARABLES AND TH E INTERNET OF THINGS WILL PAVE NEW GRO UND
- 18. 7. ADVERTIS ING WIL L BECO M E MORE EXPENS IVE
- 19. MODERN MARKE TER • APPROACH: MULTICHANNEL • SEGMENTATION OR PERSONALISATION • STRENGTH: CONTENT MARKETING • FOUNDATION: DATA SUPERIORITY
- 20. MULTICH ANNEL STR ATEGY
- 21. DEFINITION “Multichannel marketing is the practice of using multiple channels to reach customers. In addition to allowing businesses to reach customers through different media, multi-channel marketing also makes it easy for customers to complete desired conversions on whatever media they are most comfortable with.”
- 22. WHY IS MULTICH ANNEL MARKETING IMPO R TANT? • YOU MUST BE WHERE YOU CUSTOMERS ARE • MULTICHANNEL CUSTOMERS SPEND UP TO FOUR TIMES MORE • IT IS A CRITICAL FACTOR TO BE SUCCESSFUL
- 23. BENEFITS OF MULTI C HANNEL MAR KE T IN G • MORE ATTENTION • CUSTOMER CAN USE THEIR FAVORITE MEDIUM • MORE TOUCH POINTS • YOUR BRAND STAYS CONSISTENT
- 24. DRAWBACKS OF MU LTI C HANNEL MARKE T ING • YOUR BUSINESS MAY PREFER A SPECIFIC CHANNEL • MORE MOVING PARTS TO MANAGE • INCREASED TIME & EXPENSE
- 25. THREE STEPS TO GET TI NG I T R I GHT PLAN BUILD ACT
- 26. PL AN STRATEGY GOALS CUSTOMER JOURNEY PERSONA’S CONTENT PLAN UTM TAGPLAN CAMPAIGNS SHARING TRIGGERS
- 31. MULTICHANNEL MAR KETI NG & KENTI CO E M S
- 32. TH IS IS FRANK • 30 YEARS OLD • MOBILE & SOCIAL MINDED • HE LOVES CHOCOLATE
- 33. THIS IS C H O CO L AB51 THEY MAKE THE BEST CHOCOLATE IN THE WORLD! EVERYONE HAS TO KNOW!
- 39. POLL RESULTS
- 40. KENTICO EMS FU NC TI ONALI TI ES • SEGMENTATION • PERSONA’S • CAMPAIGN MANAGEMENT • ACTIVITY TRACKING • MARKETING AUTOMATION • CONVERSION TRACKING
- 41. WHAT IT TAKES TO U SE KENTI CO EMS IN A MULTICHANNEL STR ATEGY • PLAN: SET UP YOUR GOALS & STRATEGY • BUILD: MAP WITH KENTICO EMS FUNCTIONALITIES • ACT: EVALUATE & OPTIMIZE CONTINUOUSLY • FOCUS ON EXPANDING ONLINE MARKETING IN KENTICO 10 • LAB51 ;-)
- 42. THANK YOU FOR YOUR AT TENTION Hope you enjoyed... (the chocolate) L AB51.EU/KENTICO