What Makes a Club Attractive
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The document discusses strategies for attracting young members to rotary clubs, emphasizing the importance of generational acceptance and flexibility. It highlights the significance of effective communication through platforms like Instagram, which resonates with younger audiences. The presentation suggests that showcasing the benefits for young members is crucial for engaging their interest in the organization.
What Makes a Club Attractive
- 1. WHAT MAKES ROTARY CLUBS ATTRACTIVE Madeleine Webber | 4 June 2019
- 6. Nitesh Harry
- 7. THE WHY? ● Membership is an issue for all clubs ● Young people bring in a new perspective ● We are the future of this organisation
- 8. THE HOW! ● We are not as mystical as we seem! ● Be more accepting of generational differences ● Flexibility is key
- 9. THE HOW! ● Showcase what’s in it for us ● Speak to us as equals ● Speak to us where we are
- 10. INSTAGRAM
- 11. A PAGE FOR BIG BOLDBULLET ITEMS ● Photo and video sharing application launched in 2010 & grew rapidly ● Bought by Facebook for US$1 billion in 2012 INSTAGRAM What is it?
- 12. Instagram is the social media platform of choice for the young. 86%Percentage of Instagram users under the age of 45
- 13. To date, over 50 billion photos have been shared on Instagram. 50b
- 14. Over 100m photos and videos are posted every day 100m+
- 15. Demo time!
- 17. THANK YOU! Madeleine Webber maddy@wbbr.co.za Michael Angelo Caruso michael@michaelangelocaruso.com Nitesh Harry Nitesh.harry@gmail.com
- 18. This presentation and others from throughout the convention are available through the convention mobile app and on SlideShare at www.SlideShare.net/Rotary_International.
- 19. Rate this session in the Rotary Events app, available in your Apple or Android app store.
Editor's Notes
- #2: Title slide – option 2
- #11: The rest of your presentation goes here Nitesh
- #12: 1m users in 2 months 10m users in 1 year 1b users currently
- #13: You can replace this image with one of your own, then write one or two sentences and highlight a statistic.
- #14: You can replace this image with one of your own, then write one or two sentences and highlight a statistic.
- #15: You can replace this image with one of your own, then write one or two sentences and highlight a statistic.
- #17: [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.
- #19: [Keep this slide at the end]
- #20: [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.