What PR can do for a startup by Brandnow.asia
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Public relations (PR) can provide several benefits for startups. It is a cost-effective marketing strategy when budgets are limited. PR can raise awareness of a company and its products or services through consistent communication. Positive media coverage establishes credibility and acts as a third-party endorsement that can attract customers, partners, and investors. Coverage of company successes and milestones in the media helps attract investors and employees by sharing the culture and values of the organization.
What PR can do for a startup by Brandnow.asia
- 1. What PR Can Do for Startup By Pacharee Pantoomano at Brandnow.asia
- 2. Table of Content Why PR? What PR Can do for your business Raises awareness Attracts Customers & Partners Attract investors Attracts Employees Gain Trust & Credibility
- 3. Why PR? Cost-effective way of marketing your new business Incredibly valuable when you have a limited budget Less expensive than traditional advertising
- 4. 1. Create awareness and a positive brand image 2. Attract customers & partners 3. Draw interest of investors 4. Attract employees 5. Establish trust and credibility What PR Can do for your business
- 5. Raises awareness Awareness of the company and its products & services PR is a supplement to advertising and direct marketing program Consistent communication to stay top of mind Content creation improve ranking online
- 6. Attracts Customers & Partners Positive press coverage is a form of 3rd party endorsement Creates credibility with potential customers and partners Influences prospects to chose you over the competitor with no media exposure
- 7. Attract Investors and funding Positive coverage can help attract investors, partners, and buyers Stories about the founder experience and past achievements Company’s success & milestone Coverage on the company’s award (Echelon, Forbes 40 under 40, etc)
- 8. Attracts Employees Share with the media the company culture and philosophy Draw the interest of talents who share the same values as the company Benefits of being part of the team: perks, lifestyle, creative and interesting projects, incentives
- 9. Gain Trust & Credibility News article v. paid advertising Positive coverage is a form of 3rd party endorsement from the media. The same applies to companies that have received awards/recognition in the market Reputation Institute found that there’s a strong correlation between a company’s reputation and consumers’ willingness to recommend or buy from it
- 10. About BrandNow.asia Established in 2008, Brandnow.asia is a boutique brand communications agency serving startup, unicorns, disruptive and blue-chip brands here in Thailand, Asia, and around the world. We’re a member of PRN, a network of agencies that spans the globe. Some of our clients are Grab, Lalamove, Nokia, adidas, Pepsi, and Grohe to name a few. Our focus is on brand communications and our services include communications strategy, media relations, public relations, social/digital PR, direct marketing to event management. We look forward to being of service.
- 11. Thank you brandnow@brandnow.asia www.brandnow.asia +662 105 4217 Youtube: BrandNowAsia FB: BrandNowAsia