What shall I do with my website?
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The document discusses developing an online marketing strategy for a website. It recommends first defining goals and target audiences, then creating a strategy and action plan. The plan should recruit new visitors through offline/online advertising, search engine optimization, and links. It should also maintain visitor interest through fresh, useful content and track metrics like traffic, comments, and conversions to measure success. The key is to create a strategy, recruit visitors, engage audiences, and monitor results through an ongoing process of evaluation and improvement.
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What shall I do with my website?
- 1. What shall I do with my website? On-line marketing simply* Imre Vitényi [email_address] * Tell the truth, it is not simple, but you got an overall description about it. You will find additional informational in the footnotes ;-)
- 2. Preface What is the aim? With what? How? What to do? Bad news There is not only one miraculous tool Good news If you are thinking in a strategy and processes and you make plans , you should be successful
- 3. Preface What is the aim? With what? How? What to do? What is the planning and strategy? Ok, lets advertise and spread the site. But we should measure the effects somehow! From where the visitors come, how many are there… With these informations we can decide for what worthy spend money. Focus our appearance at the target market and the target audience. Recognition It is planning! It is strategy!
- 4. The aim is to increase the orders and incomes! Let our website contribute to the selling. Preface What is the aim? With what? How? What to do? This is the essence always if you do a business activity! You have to recognize this, you will not take advantage of your resources otherwise optimally. If you don't know your destination there is a small chance to go into good direction.
- 5. Taking advantage of the opportunities of the on-line marketing Preface What is the aim? With what? How? What to do? Of course, we can not separate the on-line, off-line marketing or PR. The "integrated marketing" thinking is very important.
- 6. On a manner that we reach our target market and arouse our target audience interest for our unique, qualitative and reliable service. Perface What is the aim? With what? How? What to do ?
- 7. Preface What is the aim? With what? How? What to do? 1. Make a strategy 2. Recruit new visitors 3. Rising of interest and maintenance 4. Watching the conversion goals
- 8. 1. Make a strategy Exploration of the present situation Define your market and what you provide Define your target audience Competition environment, STEP analysis The technical and content audit of your current website Fix your goals, define the strategy Creative concept Operative plans Preface What is the aim? With what? How? What to do? The depth of the plans depends on you. With the thorough information collection, the detailed plans, you can reduce the surprises not waited for. If it is rather detailed, we call it a Business Plan.
- 9. 2. Recruit new visitors Off-line advertising On-line advertising Link building Search Engine Optimization Preface What is the aim? With what? How? What to do? Some words about the SEO. We are use se a rch engines in the everyday life. At a general site, the 50-60% of traffic comes from search engines. So, if your site is search engine friendly and the indexed content is relevant with your products, services, with your business goals, you can reach new visitors from your target audience.
- 10. 3. Rising of interest and maintenance Preface What is the aim? With what? How? What to do? CONTENT, CONTENT, CONTENT Avoid the meaningless texts Do not talk about yourself, but for what the visitors are looking Announce accurate and fresh informations, generate new content regularly Make useful contents and studies Use the meta data (like keywords, descriptions) Give functions to posts, comments and rates, because others good opinion will generate customers Clear navigation; use highlighting, search and comparison techniques Uniform, beautiful typography, design Avoid the unnecessary Flash elements …
- 11. 4. Watching the conversion goals Preface What is the aim? With what? How? What to do? I say two examples: I am waiting for 500-500 new visitors during the first two months. I expect at least 300 unique visitors to open our „new magic hammer” product site. Use metrics: Web traffic Posts, comments, rates Registrations RSS subscribers anything, which you can measure
- 12. If the results are not good as you waited, return to your plans. Do not forget , this is an eternal circulation! Preface What is the aim? With what? How? What to do?
- 13. Thanks for the attention! Good luck! Imre Vitényi [email_address]