What Syndicating 4,000+ Stories Revealed About the Content Publishers Love [SearchLove]
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The document analyzes content syndication, revealing that nearly 40% of top-performing stories are location-focused or service journalism, with actionable insights for creating localized content and leveraging news pegs. It emphasizes the importance of tailoring content to specific audiences and industries, alongside effective headline structures to capture attention. The discussion includes successful case studies and strategies for enhancing content reach and relevance.
What Syndicating 4,000+ Stories Revealed About the Content Publishers Love [SearchLove]
- 1. What syndicating 4,000+ stories revealed about the content publishers love
- 2. In our top-performing content, nearly 40% of the stories met at least one of these criteria: SearchLove Stacker Studio 3 Location-Focused Service Journalism News Pegs
- 3. Search Love Stacker 4 Location-based content has high ROI. SearchLove Stacker Studio Insight #1:
- 4. Stacker If you can tie the topic into a localized angle, like sorting data by city/state/country, your potential for coverage can 5 grow exponentially. Stacker Studio SearchLove
- 5. Stacker 6 Stacker Studio SearchLove
- 6. How to create localized content: Stacker 7 ● Does your target audience reside in a particular location you should focus on? ● Is there a data set available? ● Can you customize the angle or pitch? Stacker Studio SearchLove
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- 9. Stacker 10 Stacker Studio SearchLove
- 10. Stacker 11 310 national + 639 local = 949 total pickups! Stacker Studio SearchLove
- 11. Search Love Stacker 12 Service journalism has a prominent place in media. Stacker Insight #2: Stacker Studio SearchLove
- 12. Stacker Of our top 10 most-picked-up stories, 3 of them are examples of service journalism. 13 Stacker Studio SearchLove
- 13. Stacker 14 482 pickups Beyond star ratings: 10 things consumers should look for in product reviews 10 tips to beat your to-do list Here’s how to know if you should buy or sell your car after leasing it 463 pickups 451 pickups Stacker Studio SearchLove
- 14. Stacker 15 Brands are highly capable of creating service journalism for both on-site and off-site content. Stacker Studio SearchLove
- 15. How to create service journalism: Stacker 16 ● Make a list of the challenges faced by those in your industry ● See what resources already exist ● Write a piece to solve the problem for readers ● Get inspiration from: ● Sales/customer service teams ● Keyword research ● Reddit/Quora/other forums Stacker Studio SearchLove
- 16. Search Love Stacker 17 Always consider news pegs. Stacker Insight #3: Stacker Studio SearchLove
- 17. “News peg” - a general topic you know the news is already going to cover Stacker 18 Stacker Studio SearchLove
- 18. Stacker 19 Stacker Studio SearchLove
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- 21. How to create content around news pegs: Stacker 22 ● List of all events that are relevant to your industry in any way ○ AP Planner ● List of all the stories that usually run about those events ● Brainstorm what tangential topics you can cover related to the typical coverage ○ Searchresponse.io Stacker Studio SearchLove
- 22. Search Love Stacker 23 Elizabeth Miller, founder and editor of the Auburn Examiner “Much of Stacker's content can tie directly to current issues we are covering, bolstering our original content. For example, our state legislature is considering a bill related to the use of Narcan and the broader issue of opioids in our communities… A recent Stacker article listing 10 opioid-related documentaries will be an ideal companion to that story, and I expect the conversation to heat up again. ” Stacker Studio
- 23. Industry- specific insights: Stacker 24 Politics/Government: Entertainment: Business & Economy: Sports: Nearly half of the top-performing content was location-based “Year In Review” content did well for TV (440 pickups), film (323 pickups), and music (278 pickups) Service journalism particularly popular Heavier emphasis on news pegs Stacker Studio SearchLove
- 24. Search Love Stacker 25 Headline structure can make a big difference. Stacker Insight #4: Stacker Studio SearchLove
- 25. Stacker 26 Headlines are your first chance to capture the attention of readers and reporters. Stacker Studio SearchLove
- 26. Headline Structure checklist: Stacker 27 Challenge preconceived notions Lead with an interesting statistic Call out data source Make sure it sounds human Stacker Studio SearchLove
- 27. Challenge preconceived notions Stacker 28 Stacker Studio SearchLove
- 28. Lead with an interesting statistic Stacker 29 Stacker Studio SearchLove
- 29. Call out data source Stacker 30 Stacker Studio SearchLove
- 30. Make sure it sounds human Stacker 31 Stacker Studio SearchLove
- 31. Stacker MSN Traffic Stacker 32 .PVs. .Month. Stacker Studio SearchLove
- 32. Stacker 33 ORIGINAL 10 potential early signs of dementia 10 potential warning signs of dementia you need to know, according to the CDC UPDATED 165% increase in pageviews on MSN Stacker Studio SearchLove
- 33. Stacker 34 Most humid cities in America This is the most humid city in America, according to data— and no, it's not in Florida 856% increase in pageviews on MSN ORIGINAL UPDATED Stacker Studio SearchLove
- 34. Stacker 35 Here’s how much home prices have risen since 1950 Prepare to be shocked: This is how much the typical home cost in your state in 1950 7,166% increase in pageviews on MSN ORIGINAL UPDATED Stacker Studio SearchLove
Editor's Notes
- #28: Ranking of states with the worst droughts, would assume it’s CA, headline where we’ll play with what other people will assume ;; ask someone who they think would rank No. 1 “best college in america isn’t harvard, it’s ____, according to data”