What the heck is a Web Strategy?
- 1. 2,372
- 2. 2,372 % total oiss web site visits April - May 2009 = 909 April - May 2011 = 22,467
- 3. Web Designer Interaction Designer
- 4. Types of Interactions Front desk One-on-one with advisors Telephone calls E-mail correspondence Informal conversations Web site Printed brochures Flyers Forms Fax Surveys Programs E-newsletters Listserv Facebook Training sessions Receptions Handouts Conferences Bookmarks
- 5. Printed Brochure Front desk Bookmark Web site GOALS
- 6. Email Invitation + Response Form = Excellent Reception
- 7. OISS Communication Strategy February March April May June July August September New Students — Current Students Proposed Communications Web-based Communication Other Communication (email, print, etc.) PHASE I. PRE-VISA Email From Erin (include link to one of 4 different landing pages) New Student Instructions (4 different landing pages) New Student Web Form Financial Certification Form (& other docs. from schools/depts.) PHASE II. VISA I-20 or Ds-2019 Mailed Information for New Students Web site Visa Application Instructions Visa Status Information/Requirements PHASE III. PRE-ARRIVAL Information for New Students Web site Orientation Information and Sign-Ups Important Practical Matters (Housing, Immunizations, etc.) Preparing for Travel/Departure Checklist PHASE III. ARRIVAL Information for New Students Web and Print Arrival in the U.S. Information (I-94 form, transportation, etc.) Arrival Checklist Arrival in New Haven/Check-In Sign-up for OISS Programs/Communications Practical Matters (links to core OISS Web site) OISS Web site Living at Yale
- 8. New Scholar Systems Common scenario Immigration Document Issued fsaAtlas Does the record meet visa requirements? OISS Web site Do we have required Is there an documents? FSA record? “Am I meeting requirements?” Does new Does record meet data need to visa requirements? be submitted to FSA? Scholar Xtender Is additional data needed from scholar or department? Are required documents attached? eScholar Department
- 11. Home Topic 1 Topic 2 Topic 3
- 14. Home Topic 1 Topic 2 Topic 3
- 15. The OISS at Yale a web design story
- 18. OISS Web Styles
- 19. OISS Web Architecture OISS Homepage About OISS Admissions Info for Students & Scholars Search Visa & Immigration info Tax Info Info for Yale Departments Links New Student International Center Homepage Homepage Welcome Events Housing Resources Photo Gallery Handbook Spouses, Partners Welcome Events For Newcomers Photo Gallery & Families Taxes Homepage Forms Events Resources Links
- 20. OISS Web Architecture OISS Homepage About OISS Admissions Info for Students & Scholars Search Visa & Immigration info Tax Info Info for Yale Departments Links New Student International Center Homepage Homepage Welcome Events Housing Resources Photo Gallery Handbook Spouses, Partners Welcome Events For Newcomers Photo Gallery & Families Taxes Homepage Forms Events Resources Links
- 21. OISS Web Architecture Homepage Yale Events A-Z Index Search Results OISS Events Contact Us About OISS Immigration Taxes & Legal Matters Practical Matters Life at Yale International Center Welcome Newcomers Events and Immigration Update Your Traveling F & J Visas Other Visa Options U.S. Permanent Resources Knowing Other Legal Taxes Resources Programs Staff Updates Address Residence Your Rights Issues Getting to Know Yale Programming Required Short term What is a & New Haven Fellows Hours, Location, Documents visitors Confidentiality Housing disputes & Directions green card? of records Financial Matters Scholars in Applying for E-3 (Australian Traffic violations Contact Us citizens)+ C74 How to obtain Residence a new visa Identity theft Helpful Services a green card Arrests and H-1B temporary Room Statistics (?) Visa delay convictions Spouses, Partners, Reservations workers How to obtain a green card at Yale Children & Family Travel to Canada, Mexico, O-1 extradinoary Public benefits and the adjacent islands ability Healthcare Marrying a Gettng married Trade Nafta Status (TN) U.S. citizen in the U.S. NSEERS/Special Emergency & English Language Campus Life registration Graduates of U.S. Diversity lottery Safety Support Hiring an attorney universities Designated doctors Transportation English Conversation Travel in the U.S. & Travel Groups Consular processing vs. adjustment Departing Yale One-on-One F-1 versus J-1 F-1 Students J-1 Students J-1 Scholars Conversations Visa bulletin Maintaing Maintaing J-1 Scholar English Language legal status legal status Categories After green card Institute (ELI) Employment Extension of Maintaing options J-1 status legal status Individual University Role Program Employment Extension of extension options J-1 status Tax regulatons Role of University Program transfer Health insurance Employment for internationals tax office & change of level requirement options Filing your federal University Tax Leave of absence Changing Health insurance tax return Office categories requirement Reinstatement Filing your state University International Changing categories tax return Tax Office Program transfer F-2 dependent status for spouse & children Program transfer Tax treaty W-4 federal Two year home country benefits withholdings form residence requirment Two year home country residence requirment Dual status for W-4 federal with- J-2 dependent status tax purposes holdings instructions for spouse and children J-2 dependent status for spouse and children Resident status W-4 state with- for tax purposes holdings form Individual taxation iden- Check requests for tification number (ITIN) international payees Tax forms and completed examples CINTAX software
- 22. OISS Web Architecture Homepage Yale Events A-Z Index Search Results OISS Events Contact Us About OISS Immigration Taxes & Legal Matters Programs Living at Yale For Departments Welcome Immigration Update Your Traveling F & J Visas Other Visa Options U.S. Permanent Resources Knowing Other Legal Taxes Practical Cultural Campus Life For Spouses and Staff Updates Address Residence Your Rights Issues Matters Adjustment Family Members Required Short term Hours, Location, Documents visitors What is a Confidentiality Housing disputes Newcomers Getting to Know Yale & Directions green card? of records Resources & New Haven Applying for E-3 (Australian Traffic violations Anual Reports Financial a new visa citizens)+ C74 How to obtain Identity theft Getting to Know Matters a green card Arrests and Americans Contact Us H-1B temporary Visa delay convictions Helpful workers How to obtain a U.S. Academic Life International Services green card at Yale Public benefits Culture Shock Center Travel to Canada, Mexico, O-1 extradinoary Healthcare and the adjacent islands ability Marrying a Gettng married About the Trade Nafta Status (TN) U.S. citizen in the U.S. Emergency & Center NSEERS/Special Safety Programming registration Graduates of U.S. Diversity lottery Campus Life Hiring an attorney Fellows universities Transportation Centers Travel in the U.S. Designated doctors & Travel Scholars in Clubs & Residence Consular processing Organizations Departing Yale vs. adjustment Religious Life Visa bulletin After green card F-1 versus J-1 F-1 Students J-1 Students J-1 Scholars Individual University Role OISS Events Volunteer English Language Spouses and Partner Orientation Room Opportunities Support Programs Programs Reservations Maintaing Maintaing J-1 Scholar Tax regulatons Role of University legal status legal status Categories for internationals Community English Language tax office Friends Support Employment Extension of Maintaing Filing your federal University Tax options J-1 status legal status tax return Office Thanksgiving One-on-One Holidays at Home Conversations Program Employment Extension of Filing your state University International extension options J-1 status tax return Tax Office Mentor Program English Language Program transfer Institute (ELI) Health insurance Employment Tax treaty W-4 federal & change of level requirement options benefits withholdings form Leave of absence Changing Health insurance Dual status for W-4 federal with- categories requirement tax purposes holdings instructions Reinstatement Program transfer Changing categories Resident status W-4 state with- F-2 dependent status Program transfer for tax purposes holdings form for spouse & children Two year home country residence requirment Two year home country Individual taxation iden- Check requests for residence requirment tification number (ITIN) international payees J-2 dependent status for spouse and children Tax forms and J-2 dependent status completed examples for spouse and children CINTAX software
- 23. OISS Web Architecture Homepage Yale Events A-Z Index Search Results OISS Events Contact Us About OISS Immigration Taxes & Legal Matters Programs Living at Yale For Departments Welcome Update Your Traveling Common Visas Other Visa Options U.S. Permanent Knowing Other Legal Taxes Arrival Practical Health & Campus Life Cultural Staff Address Residence Your Rights Issues Checklist Matters Safety Adjustment Required Short term Hours & Documents visitors Overview Housing disputes Getting a Yale Health Plan Campus Life Getting to Know Directions Overview Yale ID Centers Americans Applying for E-3 (Australian Traffic violations Spouse/Family Anual Reports How to obtain Email Accounts Clubs & U.S. Academic Life a new visa citizens) Identity theft Healthcare a Green Card & Net ID Organizations Contact Us Public benefits Non-Yale Health Culture Shock O-1 extradinoary U.S. Social Visa delay Insurance Religious Life ability Yale Sponsorship Security Card International for Researchers Center Travel to Canada, Mexico, Trade Nafta Status (TN) Insurance Classes Information for Banking and the adjacent islands Terminology New Students Yale Sponsorship About the Graduates of U.S. Families & for Faculty Getting Started Credit/Debit Center universities Medex: Travel Children NSEERS/Special Cards registration Assistance Room Designated doctors Yale International Before You Reservation Tax Office Housing Leave Home Mental Health Travel in the U.S. Information Session Scholars in Setting Up Your Medical & Residence CINTAX Dental & New Home Dental Care Vision Care Web site Determine Your Insurance Driving In Survey Filing Status Pregnancy & Connecticut Childbirth Money Matters IRS Forms & Car Ownership Publications Alternative Housing Transportation Healthcare Information CT State Tax & Travel F-1 versus J-1 F-1 Students J-1 Students J-1 Scholars H-1B Temporary Information Personal Safety International Worker Telephoning in Driver Permit Maintaing Maintaing J-1 Scholar Social Security the U.S. Crisis Resources legal status legal status Categories Refund Spouses & Domestic Violence Employment Children Extension of Maintaing Deadlines & options J-1 status legal status Resources Arrival Orientation Preparing for Visa Application Program Employment Extension of Information Programs Travel & Information extension options J-1 status Clearing U.S. The F-1 Program transfer Health insurance Employment OISS Events Hosting English Language For Spouses & Email Groups Volunteer When to Immigration Student Visa & change of level requirement options Program Support Partners & Newsletters Arrive Transportation Booking Your The J-1 Leave of absence Changing Health insurance Community to New Haven Student Visa Informal English English Conversation Flight categories requirement Friends Reinstatement Conversation Partners Reporting to For F-1 Transfer Travel Documents Program transfer Changing categories OISS Students Thanksgiving English as a Second Community F-2 dependent status Packing Your Bags Program transfer Holidays at Home Language (ESL) Friends For Canadian for spouse & children Two year home country Students Surviving the Flight residence requirment Two year home country residence requirment Departure Checklist Paying the J-2 dependent status SEVIS Fee for spouse and children Graduate & J-2 dependent status OIS for spouse and children Professional Schools
- 24. OISS Web Architecture Homepage Yale Events A-Z Index Search Results OISS Events Contact Us About OISS Immigration Taxes & Legal Matters Programs Life at Yale For Departments Welcome Update Your Traveling Visa Stamp & Common Employment Other Visa U.S. Permanent Taxes Arrival Practical Health & Campus Life Cultural Staff Options Residence Social Security Housing disputes Checklist Matters Safety Adjustment Address Status Visas Authorization Number Hours & Short term Identity theft Getting a Getting to Know Overview Yale Health Plan Campus Life Directions Traveling Out- visitors Yale ID Americans Public benefits Centers side the U.S. Rights & Spouse/Family Statistics E-3 (Australian How to obtain Email Accounts Clubs & U.S. Academic Life citizens) Traffic violations Responsibilities Healthcare Travel to Canada, Mexico, a Green Card & Net ID Organizations Contact Us Non-Yale Health Culture Shock and the adjacent islands Legal Assistance U.S. Social O-1 extradinoary Insurance Religious Life Yale Sponsorship Security Card International ability Study/Research Abroad for Researchers Personal Compliance Center Insurance Classes Banking Trade Nafta Status (TN) Terminology NSEERS/Special Yale Sponsorship University About the Families & Registration Graduates of U.S. for Faculty Compliance Credit/Debit Center Medex: Travel Children universities Cards Assistance Coming to Yale Room Travel in the U.S. Designated doctors Federal Filing Housing Reservation (Non-Resident) Mental Health Information Session Before You Scholars in On-Campus Setting Up Your Residence Visa Delay Common Visas Employment Federal Filing Dental & Leave Home New Home (Resident) Vision Care Employment with Overview Your Immigra- Renewing Your Optional Practical Training Driving In Give Feedback an International Pregnancy & tion Status Visa Social Security Connecticut Medical & Organization Childbirth Curricular Practical Refund Dental Care For Canadian Applying Car Ownership Citizens for a Visa Training Economic Hardship Alternative Insurance Employment For Canadians Transportation Healthcare & Travel Money Matters F-1 versus J-1 F-1 Students J-1 Students J-1 Scholars H-1B Personal Safety Academic Training CT State Tax Temporary Housing Information Telephoning in Maintaing Maintaing J-1 Scholar Worker Crisis Resources Information the U.S. legal status legal status Categories Occasional Lecture Local Taxes International Domestic Violence Employment Extension of Driver Permit Maintaing J-2 Visa options J-1 status legal status Spouses & “Where’s my H-1B Visa return?” Children Program Employment Extension of extension options J-1 status Preparing for Travel Arrival Applying to Yale Program transfer Health insurance Employment OISS Events Hosting English Language For Spouses & Email Groups Volunteer Information & change of level requirement options Program Support Partners & Newsletters Overview Overview Leave of absence Changing Health insurance Community When to Arrive Informal English English Conversation categories requirement Friends Information Reinstatement Conversation Partners Booking Your Clearing U.S. for New Yalies Program transfer Changing categories Flight Immigration Thanksgiving English as a Second Community F-2 dependent status Program transfer Holidays at Home Language (ESL) Friends Travel Documents for spouse & children Two year home country Transportation For New Students Packing Your residence requirment Two year home country to New Haven Extension for Bags residence requirment Scholars J-2 dependent status Surviving Reporting to For New Scholars for spouse and children Overview Dept. Application Instructions for the Flight J-2 dependent status OISS Instructions Scholars Maintaining for spouse and children Departure Checklist Department Legal Status Overview Prevailing Wage
- 27. March and December Updates Homepage Yale Events A-Z Index Search Results OISS Events Contact Us About OISS Immigration Taxes & Legal Matters Programs Life at Yale For Departments Welcome Update Your Traveling Visa Stamp & Common Employment Other Visa U.S. Permanent Taxes Arrival Practical Health & Campus Life Cultural Staff Options Residence Social Security Housing disputes Checklist Matters Safety Adjustment Address Status Visas Authorization Number Hours & Short term Identity theft Getting a Getting to Know Overview Yale Health Plan Campus Life Directions Traveling Out- visitors Yale ID Americans Public benefits Centers side the U.S. Rights & Spouse/Family Statistics E-3 (Australian How to obtain Email Accounts Clubs & U.S. Academic Life citizens) Traffic violations Responsibilities Healthcare Travel to Canada, Mexico, a Green Card & Net ID Organizations Contact Us Non-Yale Health Culture Shock and the adjacent islands Legal Assistance U.S. Social O-1 extradinoary Insurance Religious Life Yale Sponsorship Security Card International ability Study/Research Abroad for Researchers Personal Compliance Center Insurance Classes Banking Trade Nafta Status (TN) Terminology NSEERS/Special Yale Sponsorship University About the Families & Registration Graduates of U.S. for Faculty Compliance Credit/Debit Center Medex: Travel Children universities Cards Assistance Coming to Yale Room Travel in the U.S. Designated doctors Federal Filing Housing Reservation (Non-Resident) Mental Health Information Session Before You Scholars in On-Campus Setting Up Your Residence Visa Delay Common Visas Employment Federal Filing Dental & Leave Home New Home (Resident) Vision Care Employment with Overview Your Immigra- Renewing Your Optional Practical Training Driving In Give Feedback an International Pregnancy & tion Status Visa Social Security Connecticut Medical & Organization Childbirth Curricular Practical Refund Dental Care For Canadian Applying Car Ownership Citizens for a Visa Training Economic Hardship Alternative Insurance Employment For Canadians Transportation Healthcare & Travel Money Matters F-1 versus J-1 F-1 Students J-1 Students J-1 Scholars H-1B Personal Safety Academic Training CT State Tax Temporary Housing Information Telephoning in Maintaing Maintaing J-1 Scholar Worker Crisis Resources Information the U.S. legal status legal status Categories Occasional Lecture Local Taxes International Domestic Violence Employment Extension of Driver Permit Maintaing J-2 Visa options J-1 status legal status Spouses & “Where’s my H-1B Visa return?” Children Program Employment Extension of extension options J-1 status Preparing for Travel Arrival Applying to Yale Program transfer Health insurance Employment OISS Events Hosting English Language For Spouses & Email Groups Volunteer Information & change of level requirement options Program Support Partners & Newsletters Overview Overview Leave of absence Changing Health insurance Community When to Arrive Informal English English Conversation categories requirement Friends Information Reinstatement Conversation Partners Booking Your Clearing U.S. for New Yalies Program transfer Changing categories Flight Immigration Thanksgiving English as a Second Community F-2 dependent status Program transfer Holidays at Home Language (ESL) Friends Travel Documents for spouse & children Two year home country Transportation For New Students Packing Your residence requirment Two year home country to New Haven Extension for Bags residence requirment Scholars J-2 dependent status Surviving Reporting to For New Scholars for spouse and children Overview Dept. Application Instructions for the Flight J-2 dependent status OISS Instructions Scholars Maintaining for spouse and children Departure Checklist Department Legal Status Overview Prevailing Wage
- 28. January Updates Homepage Yale Events A-Z Index Search Results OISS Events Contact Us About OISS Immigration Taxes & Legal Matters Programs Life at Yale For Departments Welcome Update Your Traveling Visa Stamp & Common Employment Other Visa U.S. Permanent Taxes Arrival Practical Health & Campus Life Cultural Staff Options Residence Social Security Housing disputes Checklist Matters Safety Adjustment Address Status Visas Authorization Number Hours & Short term Identity theft Getting a Getting to Know Overview Yale Health Plan Campus Life Directions Traveling Out- visitors Yale ID Americans Public benefits Centers side the U.S. Rights & Spouse/Family Statistics E-3 (Australian How to obtain Email Accounts Clubs & U.S. Academic Life citizens) Traffic violations Responsibilities Healthcare Travel to Canada, Mexico, a Green Card & Net ID Organizations Contact Us Non-Yale Health Culture Shock and the adjacent islands Legal Assistance U.S. Social O-1 extradinoary Insurance Religious Life Yale Sponsorship Security Card International ability Study/Research Abroad for Researchers Personal Compliance Center Insurance Classes Banking Trade Nafta Status (TN) Terminology NSEERS/Special Yale Sponsorship University About the Families & Registration Graduates of U.S. for Faculty Compliance Credit/Debit Center Medex: Travel Children universities Cards Assistance Coming to Yale Room Travel in the U.S. Designated doctors Federal Filing Housing Reservation (Non-Resident) Mental Health Information Session Before You Scholars in On-Campus Setting Up Your Residence Visa Delay Common Visas Employment Federal Filing Dental & Leave Home New Home (Resident) Vision Care Employment with Overview Your Immigra- Renewing Your Optional Practical Training Driving In Give Feedback an International Pregnancy & tion Status Visa Social Security Connecticut Medical & Organization Childbirth Curricular Practical Refund Dental Care For Canadian Applying Car Ownership Citizens for a Visa Training Economic Hardship Alternative Insurance Employment For Canadians Transportation Healthcare & Travel Money Matters F-1 versus J-1 F-1 Students J-1 Students J-1 Scholars H-1B Personal Safety Academic Training CT State Tax Temporary Housing Information Telephoning in Maintaing Maintaing J-1 Scholar Worker Crisis Resources Information the U.S. legal status legal status Categories Occasional Lecture Local Taxes International Domestic Violence Employment Extension of Driver Permit Maintaing J-2 Visa options J-1 status legal status Spouses & “Where’s my H-1B Visa return?” Children Program Employment Extension of extension options J-1 status Preparing for Travel Arrival Applying to Yale Program transfer Health insurance Employment OISS Events Hosting English Language For Spouses & Email Groups Volunteer Information & change of level requirement options Program Support Partners & Newsletters Overview Overview Leave of absence Changing Health insurance Community When to Arrive Informal English English Conversation categories requirement Friends Information Reinstatement Conversation Partners Booking Your Clearing U.S. for New Yalies Program transfer Changing categories Flight Immigration Thanksgiving English as a Second Community F-2 dependent status Program transfer Holidays at Home Language (ESL) Friends Travel Documents for spouse & children Two year home country Transportation For New Students Packing Your residence requirment Two year home country to New Haven Extension for Bags residence requirment Scholars J-2 dependent status Surviving Reporting to For New Scholars for spouse and children Overview Dept. Application Instructions for the Flight J-2 dependent status OISS Instructions Scholars Maintaining for spouse and children Departure Checklist Department Legal Status Overview Prevailing Wage
- 29. March Updates Homepage Yale Events A-Z Index Search Results OISS Events Contact Us About OISS Immigration Taxes & Legal Matters Programs Life at Yale For Departments Welcome Update Your Traveling Visa Stamp & Common Employment Other Visa U.S. Permanent Taxes Arrival Practical Health & Campus Life Cultural Staff Options Residence Social Security Housing disputes Checklist Matters Safety Adjustment Address Status Visas Authorization Number Hours & Short term Identity theft Getting a Getting to Know Overview Yale Health Plan Campus Life Directions Traveling Out- visitors Yale ID Americans Public benefits Centers side the U.S. Rights & Spouse/Family Statistics E-3 (Australian How to obtain Email Accounts Clubs & U.S. Academic Life citizens) Traffic violations Responsibilities Healthcare Travel to Canada, Mexico, a Green Card & Net ID Organizations Contact Us Non-Yale Health Culture Shock and the adjacent islands Legal Assistance U.S. Social O-1 extradinoary Insurance Religious Life Yale Sponsorship Security Card International ability Study/Research Abroad for Researchers Personal Compliance Center Insurance Classes Banking Trade Nafta Status (TN) Terminology NSEERS/Special Yale Sponsorship University About the Families & Registration Graduates of U.S. for Faculty Compliance Credit/Debit Center Medex: Travel Children universities Cards Assistance Coming to Yale Room Travel in the U.S. Designated doctors Federal Filing Housing Reservation (Non-Resident) Mental Health Information Session Before You Scholars in On-Campus Setting Up Your Residence Visa Delay Common Visas Employment Federal Filing Dental & Leave Home New Home (Resident) Vision Care Employment with Overview Your Immigra- Renewing Your Optional Practical Training Driving In Give Feedback an International Pregnancy & tion Status Visa Social Security Connecticut Medical & Organization Childbirth Curricular Practical Refund Dental Care For Canadian Applying Car Ownership Citizens for a Visa Training Economic Hardship Alternative Insurance Employment For Canadians Transportation Healthcare & Travel Money Matters F-1 versus J-1 F-1 Students J-1 Students J-1 Scholars H-1B Personal Safety Academic Training CT State Tax Temporary Housing Information Telephoning in Maintaing Maintaing J-1 Scholar Worker Crisis Resources Information the U.S. legal status legal status Categories Occasional Lecture Local Taxes International Domestic Violence Employment Extension of Driver Permit Maintaing J-2 Visa options J-1 status legal status Spouses & “Where’s my H-1B Visa return?” Children Program Employment Extension of extension options J-1 status Preparing for Travel Arrival Applying to Yale Program transfer Health insurance Employment OISS Events Hosting English Language For Spouses & Email Groups Volunteer Information & change of level requirement options Program Support Partners & Newsletters Overview Overview Leave of absence Changing Health insurance Community When to Arrive Informal English English Conversation categories requirement Friends Information Reinstatement Conversation Partners Booking Your Clearing U.S. for New Yalies Program transfer Changing categories Flight Immigration Thanksgiving English as a Second Community F-2 dependent status Program transfer Holidays at Home Language (ESL) Friends Travel Documents for spouse & children Two year home country Transportation For New Students Packing Your residence requirment Two year home country to New Haven Extension for Bags residence requirment Scholars J-2 dependent status Surviving Reporting to For New Scholars for spouse and children Overview Dept. Application Instructions for the Flight J-2 dependent status OISS Instructions Scholars Maintaining for spouse and children Departure Checklist Department Legal Status Overview Prevailing Wage
- 31. Letter Requests
- 32. Letter Requests Web site Interactions Other Interactions Goals Front Desk Communication Generate the Letters Telephone Consultations Reduce Wait Times Driving in CT Car Ownership page page One-on-One with Advisors Improve Customer Satisfaction Request a Letter Flyer Improve Staff Morale Orientation Sessions Banking Traveling Letter Request (Paper Form) page page Office Interactions Taxes Leaving Yale Look-up in Database page page Generate the Letter (cut-and-paste) Email Client Instructions: Visit the office.
- 33. Letter Requests Home Requests Events Contact Online Letter Data Request Forms Merge Letters Ready for Pick-Up
- 34. Letter Requests
- 35. Updating Content Writing for the Web
- 36. Write for the Web Average time on site in 2010: 2 minutes 42 seconds Average time on page in 2010: 1 minute 10 seconds
- 37. Make it easy to accomplish tasks
- 38. Give users what they want
- 40. 2,372% Really?
- 43. Tell us what you think www.yale.edu/oiss bit.ly/cowstrategy