What the numbers tell us - Dublin Web Summit, 18 Oct 2012
1 like3,364 views
The presentation by Anna Dahlström at the Web Summit 2012 emphasizes the importance of context in understanding numerical data, illustrating how reference points shape our perception of information. It discusses the relevance of big data in decision-making and highlights the need for analyzing user behavior to inform design and communication strategies. Ultimately, it stresses leveraging data effectively to unlock its potential in various applications.
What the numbers tell us - Dublin Web Summit, 18 Oct 2012
- 1. What the numbers tell us Anna Dahlström, Web Summit 2012 - Dublin
- 2. 12,209
- 3. 12,209 days
- 4. 12,209 days since I was born not how we usually refer to our age
- 5. 17 May 1979 still relies on us converting it based on our own reference points
- 6. 33 years 5 months 2 days a precise reference & easy to understand
- 7. Numbers need context without it they have very little meaning
- 8. Context is dependent on our understanding formats, measures & cultural references
- 9. 348 miles distance between my house & the Royal Dublin Society
- 10. 348 miles visual references aid our understanding
- 11. 348 miles 374 miles visual comparison helps even further
- 12. 560 km 602 km known measures provide instant reference points
- 13. Has to be the right context or the numbers become misleading or hard to understand
- 14. Big data everybody is talking about it
- 15. Data scientist “The sexiest job of the 21st century”, Harvard Business Review
- 16. Eat & sleep data what to use & how it can be used
- 18. Identify trends & opportunities Source: www.flickr.com/photos/jorgeq82/4732700819
- 19. Guide where to start & what to focus on Source: www.flickr.com/photos/dpstyles/3448453466
- 20. Measure kpis - what, how & for how long Source: www.flickr.com/photos/mr_t_in_dc/1394718838
- 21. Review how we did & what we need to do Source: www.flickr.com/photos/davedugdale/5099605109/in/photostream
- 22. In the design process
- 23. Analyse tell us something about our users Source: www.flickr.com/photos/vrypan/490057546/
- 24. Reference why & what Source: www.flickr.com/photos/vrypan/490057546/
- 25. Validate design decisions & approaches Source: www.flickr.com/photos/nomadic_lass/5598218199
- 26. As part of products
- 27. Communicate more understandable way Source: ivancash.com/Infographic-of-Infographics
- 28. Educate creating awareness & reach Source: www.slaveryfootprint.org/
- 29. Alert reminders, awareness, notifications, warnings Source: www.flickr.com/photos/teraminato/4716125623
- 30. Nudge influence online behaviour Source: screenshot hotels.com
- 31. Influence offline decision making Source: www.bbc.co.uk/news/science-environment-19571053
- 32. Reassure ratings & reviews, how many others, how many of my friends Source: screenshot hotels.com
- 33. Recommend other people who liked this also liked.... this is similar to... Source: www.flickr.com/photos/dcmetroblogger/6574651159
- 34. Delight the cherry on the cake Source: www.uniform.net
- 35. Big data Big potential it’s a gold mine
- 36. Understanding data what to use, how it can be used & how to actually use it
- 37. “What decisions could we make if we had all the information we need - Harvard Business Review
- 38. Thank you. Questions? @annadahlstrom | www.annadahlstrom.com