What to do to optimize your mobile website for SEO
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The document discusses mobile optimization for e-commerce, emphasizing the importance of site design, structure, and page speed to attract mobile visitors. It highlights Google's recent changes to SEO rankings that favor mobile-friendly websites and warns against common mobile SEO mistakes. Additionally, it explains the use of schema.org structured data to enhance search engine understanding of content.
What to do to optimize your mobile website for SEO
- 1. SEO para E-commerce NoTopo Internet Marketing Divulgação na Internet com foco em resultados Notopo Internet Marketing | contato@notopo.com Mobile SEO
- 2. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218 WHAT IS MOBILE OPTIMIZATION? • Mobile optimization takes a look at site design, site structure, page speed, and more to make sure you're not inadvertently turning mobile visitors away.
- 3. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218 MOBILE SEO BEST PRACTICES
- 4. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218 MOBILE SITE CONFIGURATION
- 5. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218 RESPONSIVE WEB DESIGN - EXAMPLE
- 6. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218 SEPARATE MOBILE URL Another option is to create a second, parallel site for mobile users. This allows you to create completely custom content for mobile visitors. To avoid URL confusion, most parallel mobile sites use an "m" subdomain.
- 7. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218 WHAT IS SCHEMA.ORG STRUCTURED DATA? • Schema.org is the result of collaboration between Google, Bing, Yandex, and Yahoo! to help you provide the information their search engines need to understand your content and provide the best search results possible at this time.
- 8. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218 • Structured data can be used to mark up all kinds of items from products to events to recipes. It is most often used to provide additional information about the following: oCreative work oEvent oOrganization oPerson oPlace oProduct TYPES OF ITEMS DESCRIBED BY SCHEMA
- 9. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218 GOOGLE'S NEW MOBILE SEO RULES • Google recently announced changes to their SEO ranking algorithm that significantly improves the experience of using the web on smartphones. • The goal of these changes: to improve search results for smartphone-friendly websites and penalize sites that make mobile browsing difficult.
- 10. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218 GOOGLE'S NEW MOBILE SEO RULES • Google Loves One-URL and Responsive Websites o Social sharing is the new black o Redirects are slow • Common Mistakes o Unplayable video o Faulty redirects o Smartphone-only 404s o App download interstitials/popups/modals o Irrelevant cross-linking o Page speed
- 11. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218 •As mobile traffic continues to skyrocket, it’s critical to make the most of Google’s mobile SEO ranking algorithm. By following Google’s recommendations and avoiding common mobile SEO pitfalls, you’ll improve search results for your mobile CONCLUSION
- 12. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218 http://googlewebmastercentral.blogspot.com.br/2013/06/changes-in- rankings-of-smartphone_11.html https://moz.com/learn/seo/schema-structured-data https://moz.com/ugc/the-definitive-guide-to-googles-new-mobile-seo- rules https://www.feedthebot.com/mobile/ https://moz.com/blog/app-store-seo-the-inbound-marketers-guide-to- mobile LINKS TO MAKE YOUR LIFE EASIER
- 13. SEO para E-commerce NoTopo Internet Marketing Divulgação na Internet com foco em resultados contato@notopo.com (11) 3331.0218 | (11) 3223.9225 Entre em contato conosco =)
Editor's Notes
- #7: Parallel mobile sites can be as imperfect as dynamic serving sites at sending visitors to the right version, so be sure to make it easy for visitors who end up in the wrong place to click over to their preferred experience. You'll also want to make sure that your site redirects are all in place and as lean as possible to decrease page speed. And to avoid duplicate content issues, you'll need to set up rel="canonical".