What you need to know about Enterprise 2.0 before implementing social features
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This document discusses the implementation of social media and Enterprise 2.0 features within organizations. It provides an overview of how social media evolved from Web 1.0 to Enterprise 1.0. Common approaches to implementing Enterprise 2.0 are described, including user-centric, team-centric, and enterprise-centric approaches. The benefits and potential challenges of implementing Enterprise 2.0 are also outlined. Key stakeholders to involve in the rollout, such as management, teams and users, IT departments, and work councils are discussed. The summary concludes that rolling out these features requires clear vision, planning, and involvement of important stakeholders, and that it will change collaboration and communication within the organization, but can provide benefits if implemented wisely.
What you need to know about Enterprise 2.0 before implementing social features
- 1. BV200 - What You Need to Know about 'Enterprise 2.0' Before Implementing Social Features Oliver Wirkus (MVP, MCT) Sr. Consultant with 2toLead oliver@2tolead.com
- 2. HOW IT ALL STARTED The good old times of Web 1.0 Web 1.0 Design: Newsgroups and Forums Content: Published incoherent content Example: Homepage of private web sites Published as edited content Example: AOL, CompuServe, Yahoo Hardly any interactive options for users Users were ‘consumers’ only
- 3. HOW IT ALL STARTED Web 1.0 turned into Enterprise 1.0 Enterprise 1.0 Design: Static content Content: Information lookup Example: Menu of the canteen Predefined content Example: Corporate news or policies Hardly any interactive options for employees Employees were ‘consumers’ only
- 4. EVOLUTION OF ENTERPRISE 2.0 Established and successful web services impelled the evolution of Enterprise 2.0 Broadcast only Dialog (Feedback) Conversation (Networking) Utilization of reviewed user behaviour
- 5. SOCIAL MEDIA USAGE IN DIGITAL MARKETING The US Digital Marketing The US market is trend-setting with regard to the use of new media. The chart opposite illustrates the growth forecasts for 2014 to 2019. An exponential increase is forecasted for the social media sector ($7.5 billion to $17.3 billion).. The total share of new media in the overall advertising market will thus rise to 35% in 2019. Social marketing spending of the US Digital Marketing companies has been rising steadily for over a decade.
- 6. SOCIAL MEDIA ELEMENTS IN SHAREPOINT What are the Social Media elements in SharePoint and how are they supposed to be used? Tool Type of Communication Supported Processes Benefits Chat 1:n Knowledge Transfer, Communication Informal and quick communication, thread-based – usually not fragmented (like email) Feedback n:1 Publication, Quality Assurance Increased transparency through semantic processing of content and Tagging 1:n Search, Content Management Improvements regarding retrieving of content, management of content and reusability Rating 1:n Publication, Quality Assurance Increased transparency through semantic processing of content MySite Delve User-Profile 1:1 Self-organization, Self-Marketing Increased efficiency through better self-organization, Better participation in corporate processes Blog 1:n Publication of Content Nachvollziehbare Diskussionen, Direkte Feedbackmöglichkeit, Emailreduktion Wiki n:n Collabortive Publication of Content, Knowledge Repository Corporate Knowledge Respoistory with intrinsic qualitiv assurance Discussion n:n Communication, Knowledge Repository Contextual Communication, Diminution of email
- 7. SUCCESS STORY How can we use this ongoing success-story to make a corporate intranet more attractive?
- 8. APPROACHES What are common approaches to implement Enterprise 2.0 User-centric • Benefits for individual employees Team-centric • Benefits for corporate teams Enterprise-centric • Benefits for enterprises
- 9. USER-CENTRIC • Skill / Staffing • Employees are managing their on profile • Social Networking • Build not-work-related communities and foster networking • Employee News Channels • Offer a subscription model to news and engage users in news creation • Self-Marketing • Encourage and enable employees to promote themselves
- 10. TEAM-CENTRIC • Team-Areas and Project Environments • Provide flexible and feature-rich (modern) collaboration areas tailored to their needs • Focused Communication • Enable easy-to-use chats within the collaboration environments and between the environments to foster collaborative networking • Self-Service • Enable teams to quickly and easily create collaboration areas, provide options to customize those areas during the application process • Globalization • Collaboration and teamwork isn’t limited to a local office. Think globally and enable your employees to build global teams
- 11. • Conservation of knowledge • Know-how remains within the organization • Information Self-Service • Employees have access to all the information they need, without the need to apply for access • Improved or direct cooperation • Feedback can be gathered much easier and quicker, direct feedback is used to improve processes and collaboration • Globalization • Inclusion of branches, development of a sense of togetherness ENTERPRISE-CENTRIC
- 12. WHERE THERE IS LIGHT, THERE IS ALSO SHADOW What are the pros and cons of Enterprise 2.0 Provision of knowledge: internal company knowledge is collected and made available in a new form. Workforce networking: Enterprise 2.0 enables employees to build a closer social network that unfolds its benefits through direct contact with colleagues. Collaborative working: is significantly improved by Enterprise 2.0 tools. The ravages of time: Social media is the digital transformation of a human need: social interaction. Social Media is not a trend but the beginning of a enduring change. Transparency: Knowledge is gathered in one place and can easily be "sucked away". Reactance: Parts of the workforce could reject Enterprise 2.0 (Digital Immigrants target group). Rarely a quick win: most Enterprise 2.0 tools need time to provide their full benefits. Change of corporate culture: Everything becomes more transparent; this also changes the way we communicate with each other. No experience: Management needs to know that decisions have to be made that have never had to be weighed up before.
- 13. Management • Determine measurable success factors • Return on invest • Identify potential benefits • Increased effectiveness and employee satisfaction • Show advantages for the company • Investment in the future • Develop a vision • Improved context-sensitive communication • Transition to Leadership 2.0
- 14. TEAMS & USERS • Demonstrate personal benefit • Personalized dashboard • Self-Marketing • Addressing critical topics • Reduce fears & prejudices • Observing Generations • Power-User vs. Common User • Professional training • Include company motivation systems
- 15. IT DEPARTMENT • Reduced workload • Employee Self-Service • Replacement of old systems/software • Maintenance / backup reduction • Changing the company role • In-house solution provider
- 16. WORK COUNCIL • Demonstrate benefits to the workforce • More employee initiative • Eliminate data protection concerns • Include in critical topics • Training • Include as training partner
- 17. SUMMARY • Rolling-out Social Media features in an organization requires a clear vision and a lot of planning • Build an organizational ‘task force’ and involve important stakeholders • Expect the change! Rolling-out Social Media features will change the way your staff is collaborating and communicating! • Wisely implemented Social Media features will bring an ROI for the organization and provide benefits for the staff
- 18. Questions Oliver Wirkus (MVP, MCT) Sr. Consultant with 2toLead oliver@2tolead.com