What has Google done for PR?
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This document appears to be a presentation about using digital tools like Google Ad Planner, Google Trends, Google Keyword Tool, and Google Analytics to help inform a more data-driven approach to traditional public relations planning. It discusses defining audiences, creating messaging and content, and putting a value on natural search results using these online tools, and provides an example of comparing Virgin Media Business and BT Business keyword rankings. The presentation concludes with noting the benefits of combining traditional PR approaches with digital analytics.
What has Google done for PR?
- 1. escherman What has ever done for PR? Presenter: Andrew Bruce Smith Thursday, 2 December 2010
- 2. Doubleclick Ad Planner Google Trends and Insights Google Keyword Tool Google Analytics Thursday, 2 December 2010
- 3. A database of intentions Doubleclick Ad Planner Google Trends and Insights Google Keyword Tool Google Analytics Thursday, 2 December 2010
- 4. + Traditional PR planning? Thursday, 2 December 2010
- 5. “Why aren’t we number one on Google?” Thursday, 2 December 2010
- 6. Traditional PR approach Define audience Create media plan Create messaging Do PR Analyse Coverage Report (Post campaign survey?) Thursday, 2 December 2010
- 7. Traditional PR approach Define audience Create media plan Create messaging Do PR Analyse Coverage Report (Post campaign survey?) Thursday, 2 December 2010
- 8. Define Audience: Google Ad Planner Thursday, 2 December 2010
- 9. Messaging and content: Google Keyword Tool, Google Insights Thursday, 2 December 2010
- 10. Putting A Value on Natural Search 2433 clickthroughs 69 click per day. Worth £6.7K! throughs per day 1472 clickthroughs. Cost: £191 Worth £4K. CPC: £2.77 Thursday, 2 December 2010
- 11. Live SEO exercise Virgin Media Business vs BT Business Key words: Fibre optic network Cloud computing Bandwidth Multiple channel customer service Remote working Business bandwidth Thursday, 2 December 2010
- 12. END Thursday, 2 December 2010