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Arch Street Communications SocialMedia Update:LinkedIn 2020
Experienced
in a Changing World.โ„ข
A New Look and Feel
and Features
September 25, 2020
LinkedIn
Update: 2020
Arch Street Communications SocialMedia Update:LinkedIn 2020
Major Changes To LinkedIn You Need
To Know About
The changes, LinkedIn says, respond to major growth in use of the platform, changes in how
we work and to global workforce diversity. They cite these areas of seismic growth:
โ€ข LinkedIn is approaching a billion members with more than 706M memberscurrently
โ€ข There has been a 50% increase in content shared on LinkedIn year over year
โ€ข Over 6.3 million people attended virtual events on the platform, making it quite relevant
to the new all-virtualworld of work.
โ€ข LinkedIn says the new batch of features is designed to โ€œfoster human connection.โ€
2
Arch Street Communications SocialMedia Update:LinkedIn 2020
New LinkedIn
Layout
The new version of the platform will have a
streamlined look and provide easier
access to the functions you care about. It
is focused more on community, creating
an experience that makes you โ€œfeel like
you belong.โ€
LinkedIn's new look - as in this screenshot,
is brighter, with pastel colors on a gray and
white background - with less blue overall.
Arch Street Communications SocialMedia Update:LinkedIn 2020
Stories
Stories is a new feature offering a casual way to
share photos, videos and messages.
โ€ข The concept offers quick, short term, less
intimidating content creation opportunities
โ€ข Stories is rolling out the US and Canada first, then
to other regions
โ€ข Stories expire 24 hours after posting.
Arch Street Communications SocialMedia Update:LinkedIn 2020
Two unique tools
accompany
LinkedIn Stories:
โ€ข Question of the day.
โ€ข What are you working on? How do you
recharge on your day off?
โ€ข Localized stickers.
โ€ข Members can add stickers to their
stories, enhancing the local spin.
Arch Street Communications SocialMedia Update:LinkedIn 2020
Messaging
LinkedIn has added features to improve
messaging. You can now:
โ€ข Recall messages
โ€ข Delete and edit messages(hear that, Twitter?)
โ€ข Quick Reply
โ€ข Respond with emojiโ€™s (already widely used in
business communication platforms like Slack
and other collaboration tools)
โ€ข Tools that flag incendiary and other harassing
content.
Arch Street Communications SocialMedia Update:LinkedIn 2020
Video
โ€ข Now it will be easy to switch the conversation
from text messaging to video.
โ€ข Youโ€™ll be able to use Microsoft Teams, Verizon
BlueJeans and Zoom directly from your
messages.
Arch Street Communications SocialMedia Update:LinkedIn 2020
Audio
LinkedIn has added an interesting new
feature to personal profilesโ€”the ability to
add an audio pronunciation of your name.
Arch Street Communications SocialMedia Update:LinkedIn 2020
Search
LinkedIn revamped its search process to
incorporate more functions into search
matches.
โ€ข LinkedIn is enabling personalized searches--
results from the searcher'sconnections will
be more likely to show up and has added
keyword filters on mobile as well as the web
version.
โ€ข Keywords will still be king, but if you search a
word like โ€œJava,โ€results will include people,
jobs, courses, groups and Stories related to
that skill.
Arch Street Communications SocialMedia Update:LinkedIn 2020NYPA ReCharge NY Phase 1:First Tier Communicationsโ€“ Creative andPre-Launch Action Steps | July 21,202010
New To
Company
Pages
Arch Street Communications SocialMedia Update:LinkedIn 2020
Three New
Features
โ€ข My Company
โ€ข Events tabs
โ€ข View Page Followers
Arch Street Communications SocialMedia Update:LinkedIn 2020
My Company
Tab
This tab, designed for employees, has
features such as employee milestones to
announce promotions, anniversaries, new
hires and trending content posted by
employees.
โ€ข It also shows inter-company connection
recommendations.
โ€ข Tools will be added soon for content
curation and live broadcasting.
Arch Street Communications SocialMedia Update:LinkedIn 2020
Events
โ€ข The Events tab will make the virtual
events that have popped up during the
pandemic more discoverable. It offers
a view of a companyโ€™s past and
upcoming events.
โ€ข Events are pulled in automatically and
users can see what they are attending
and share events with others
Arch Street Communications SocialMedia Update:LinkedIn 2020
Page Followers
โ€ข Page owners can now see the people who follow
them and sort their follower lists by current
company, industry and location.
โ€ข Added plus: the new feature shows an โ€œinsightโ€ on
how and when followers found your page
โ€ข Until now, you could only see total numbers of
followers and demographic breakdowns.
Arch Street Communications SocialMedia Update:LinkedIn 2020NYPA ReCharge NY Phase 1:First Tier Communicationsโ€“ Creative andPre-Launch Action Steps | July 21,202015
LinkedIn is the most powerful
tool for building your personal
brand, delivering a powerful
first impression and
connecting with others in your
professional community.
Arch Street Communications SocialMedia Update:LinkedIn 202016
We want to hear from you and work with you!
ASC delivers communication solutions that help
communities see the possibilities.
Connect With Us
Info@asc-pr.com
Tel: 914-821-5100
Fax: 914-821-5111
www.asc-pr.com
A small business certified as a Womenโ€™s
Business Enterprise (WBE) and a
Disadvantaged Business Enterprise (DBE).
GSA Advertising & Integrated Marketing
Schedule.
Coming Soon: ASC will soon launch
ascRemoteโ€”a suite of tools and ideas to
keep a meaningful dialogue open from a
distance.
Sign up for updates at asc-remote.com
Arch Street Communications SocialMedia Update:LinkedIn 2020
Sources:
โ€ข A New Look and Feel for LinkedIn https://blog.linkedin.com/2020/september/24/a-new-look-for-linkedin-
from-the-inside-out
โ€ข New Features To Make Your LinkedIn Messaging Experience Even Better
https://blog.linkedin.com/2020/september/24/new-features-to-make-your-linkedin-messaging-
experience-even-better
โ€ข LinkedIn introduces new features for Pages, including "My Company" tab, "Events" tab, and
more. https://business.linkedin.com/marketing-solutions/blog/linkedin-company-pages/2020/new-
features-my-company-tab
โ€ข LinkedIn Pages introduces new features including Invite to follow, LinkedIn Live integration and new
posting options. https://business.linkedin.com/marketing-solutions/blog/linkedin-company-
pages/2020/new-features-invite-to-follow-linkedin-live
โ€ข LinkedIn offers helpful resources to set up your retargeting campaigns.
https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2020/improve-linkedin-
retargeting-success-with-these-helpful-resource
โ€ข Video - https://www.linkedin.com/posts/ryanroslansky_very-proud-of-the-linkedin-team-as-today-
ugcPost-6714903363739258881-zjBa

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What's New With LinkedIn

  • 1. Arch Street Communications SocialMedia Update:LinkedIn 2020 Experienced in a Changing World.โ„ข A New Look and Feel and Features September 25, 2020 LinkedIn Update: 2020
  • 2. Arch Street Communications SocialMedia Update:LinkedIn 2020 Major Changes To LinkedIn You Need To Know About The changes, LinkedIn says, respond to major growth in use of the platform, changes in how we work and to global workforce diversity. They cite these areas of seismic growth: โ€ข LinkedIn is approaching a billion members with more than 706M memberscurrently โ€ข There has been a 50% increase in content shared on LinkedIn year over year โ€ข Over 6.3 million people attended virtual events on the platform, making it quite relevant to the new all-virtualworld of work. โ€ข LinkedIn says the new batch of features is designed to โ€œfoster human connection.โ€ 2
  • 3. Arch Street Communications SocialMedia Update:LinkedIn 2020 New LinkedIn Layout The new version of the platform will have a streamlined look and provide easier access to the functions you care about. It is focused more on community, creating an experience that makes you โ€œfeel like you belong.โ€ LinkedIn's new look - as in this screenshot, is brighter, with pastel colors on a gray and white background - with less blue overall.
  • 4. Arch Street Communications SocialMedia Update:LinkedIn 2020 Stories Stories is a new feature offering a casual way to share photos, videos and messages. โ€ข The concept offers quick, short term, less intimidating content creation opportunities โ€ข Stories is rolling out the US and Canada first, then to other regions โ€ข Stories expire 24 hours after posting.
  • 5. Arch Street Communications SocialMedia Update:LinkedIn 2020 Two unique tools accompany LinkedIn Stories: โ€ข Question of the day. โ€ข What are you working on? How do you recharge on your day off? โ€ข Localized stickers. โ€ข Members can add stickers to their stories, enhancing the local spin.
  • 6. Arch Street Communications SocialMedia Update:LinkedIn 2020 Messaging LinkedIn has added features to improve messaging. You can now: โ€ข Recall messages โ€ข Delete and edit messages(hear that, Twitter?) โ€ข Quick Reply โ€ข Respond with emojiโ€™s (already widely used in business communication platforms like Slack and other collaboration tools) โ€ข Tools that flag incendiary and other harassing content.
  • 7. Arch Street Communications SocialMedia Update:LinkedIn 2020 Video โ€ข Now it will be easy to switch the conversation from text messaging to video. โ€ข Youโ€™ll be able to use Microsoft Teams, Verizon BlueJeans and Zoom directly from your messages.
  • 8. Arch Street Communications SocialMedia Update:LinkedIn 2020 Audio LinkedIn has added an interesting new feature to personal profilesโ€”the ability to add an audio pronunciation of your name.
  • 9. Arch Street Communications SocialMedia Update:LinkedIn 2020 Search LinkedIn revamped its search process to incorporate more functions into search matches. โ€ข LinkedIn is enabling personalized searches-- results from the searcher'sconnections will be more likely to show up and has added keyword filters on mobile as well as the web version. โ€ข Keywords will still be king, but if you search a word like โ€œJava,โ€results will include people, jobs, courses, groups and Stories related to that skill.
  • 10. Arch Street Communications SocialMedia Update:LinkedIn 2020NYPA ReCharge NY Phase 1:First Tier Communicationsโ€“ Creative andPre-Launch Action Steps | July 21,202010 New To Company Pages
  • 11. Arch Street Communications SocialMedia Update:LinkedIn 2020 Three New Features โ€ข My Company โ€ข Events tabs โ€ข View Page Followers
  • 12. Arch Street Communications SocialMedia Update:LinkedIn 2020 My Company Tab This tab, designed for employees, has features such as employee milestones to announce promotions, anniversaries, new hires and trending content posted by employees. โ€ข It also shows inter-company connection recommendations. โ€ข Tools will be added soon for content curation and live broadcasting.
  • 13. Arch Street Communications SocialMedia Update:LinkedIn 2020 Events โ€ข The Events tab will make the virtual events that have popped up during the pandemic more discoverable. It offers a view of a companyโ€™s past and upcoming events. โ€ข Events are pulled in automatically and users can see what they are attending and share events with others
  • 14. Arch Street Communications SocialMedia Update:LinkedIn 2020 Page Followers โ€ข Page owners can now see the people who follow them and sort their follower lists by current company, industry and location. โ€ข Added plus: the new feature shows an โ€œinsightโ€ on how and when followers found your page โ€ข Until now, you could only see total numbers of followers and demographic breakdowns.
  • 15. Arch Street Communications SocialMedia Update:LinkedIn 2020NYPA ReCharge NY Phase 1:First Tier Communicationsโ€“ Creative andPre-Launch Action Steps | July 21,202015 LinkedIn is the most powerful tool for building your personal brand, delivering a powerful first impression and connecting with others in your professional community.
  • 16. Arch Street Communications SocialMedia Update:LinkedIn 202016 We want to hear from you and work with you! ASC delivers communication solutions that help communities see the possibilities. Connect With Us Info@asc-pr.com Tel: 914-821-5100 Fax: 914-821-5111 www.asc-pr.com A small business certified as a Womenโ€™s Business Enterprise (WBE) and a Disadvantaged Business Enterprise (DBE). GSA Advertising & Integrated Marketing Schedule. Coming Soon: ASC will soon launch ascRemoteโ€”a suite of tools and ideas to keep a meaningful dialogue open from a distance. Sign up for updates at asc-remote.com
  • 17. Arch Street Communications SocialMedia Update:LinkedIn 2020 Sources: โ€ข A New Look and Feel for LinkedIn https://blog.linkedin.com/2020/september/24/a-new-look-for-linkedin- from-the-inside-out โ€ข New Features To Make Your LinkedIn Messaging Experience Even Better https://blog.linkedin.com/2020/september/24/new-features-to-make-your-linkedin-messaging- experience-even-better โ€ข LinkedIn introduces new features for Pages, including "My Company" tab, "Events" tab, and more. https://business.linkedin.com/marketing-solutions/blog/linkedin-company-pages/2020/new- features-my-company-tab โ€ข LinkedIn Pages introduces new features including Invite to follow, LinkedIn Live integration and new posting options. https://business.linkedin.com/marketing-solutions/blog/linkedin-company- pages/2020/new-features-invite-to-follow-linkedin-live โ€ข LinkedIn offers helpful resources to set up your retargeting campaigns. https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2020/improve-linkedin- retargeting-success-with-these-helpful-resource โ€ข Video - https://www.linkedin.com/posts/ryanroslansky_very-proud-of-the-linkedin-team-as-today- ugcPost-6714903363739258881-zjBa