What's the best time to send your message?
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The document provides guidelines on the optimal timing for sending messages to customers, emphasizing that timing varies based on the product or service. It suggests specific times connected to customer behaviors, such as payday, weekends, and special events like birthdays or significant holidays. The document highlights the importance of ensuring message relevance to maximize customer engagement and sales.
What's the best time to send your message?
- 1. WHAT TIME TO SEND YOUR MESSAGE TIMING IS EVERYTHING. Pay special attention to what time you are sending your message out WHAT’S THE BEST TIME TO SEND YOUR MESSAGE All depends on your message, service or product you are sending. Every customer is different but here a few tips... People have cash on the hip, happy days On Saturday. Plans are in motion, ensure customers visit you On a Sunday. Your customers are browsing - give them an offer Will your customer want to receive your message at that time? Will your message and product/service be relevant at that time? PAYDAY 10AM - 1PM 5PM - 8PM Thoughts are turning to dinner An hour or two before the big match Evening or early afternoon could be the perfect hangover cure FOOD OUTLETS 3PM - 5PM BEFORE KO SUNDAY 7PM - 9PM 8PM - 11AM BEFORE KO Your potential punters are meeting up and deciding where to go Friday and Saturday night - get those offers out there! Before kick off of the big game, quiz, karaoke or band SOME GENERAL TIMES MOTHERS DAY 50% of sales through mobile web usage related to Mother’s Day in 2012 (Pew Research Center) PUBS & CLUBS THAT MIGHT APPLY BIRTHDAYS Send personalised messages and offers on your customers Birthday BANK HOLIDAYS A Bank Holiday offer might really help boost sales VALENTINES Cards, gifts, flowers, restaurants, maybe even a cheeky weekend away GLOBAL EVENTS Sporting events, national votes, weather conditions, current news etc. CHECK THE TIME & THINK AHEAD text marketerText Marketer one of the R We deliver. You save. UK’s largest SMS providers www.textmarketer.co.uk RETAIL