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- 1. The Adobe Business Catalyst Website Platform Drive new business with a powerful, professional new website. ang Marketing LLC
- 2. Fuel Your Business’s Internet Presence You may already have a website - but is it working as hard as you are? Is it portraying an image of your company that drives business and entices visitors to take action? Do you know how many visitors your current site attracts? Are you capturing information from those visitors to allow you to market to them in the future? Is your content fresh and current? Are you able to sell your products and services to online visitors? Working with Business Catalyst If you can answer ‘no’ to any of the questions above, it may be time for a new Internet face for your business. Before you sigh and say you don’t have the time, has been great, because it allows money, or expertise to spend on a website development project, read on. A Tango Tango to do most of the site website built on the Adobe Business Catalyst platform may change your mind. management and all the difficult coding, but puts simple tasks One of the Biggest Names in Business is Behind You Business Catalyst is an online business platform built and hosted by Adobe. like updating training events It is a hosted, all-in-one system for business websites that is reliable, flexible, or changing the wording of a expandable, and uniquely customizable. Tango builds your website on this world sentence into my hands. It also class platform, tailoring the end result to be as individual as your company. allowed us to bring our blog “in You benefit from the technologic expertise of one of the biggest names in business - house” instead of being posted Adobe - and the marketing expertise of Tango Marketing. It’s a different model than on TypePad, which has helped us many web developers follow - and those differences translate into big benefits to you. generate traffic. I want to add, several months later, that I am What makes Tango’s Business Catalyst websites different? also very happy with the internal • Fixed Price Development mass-emailing tools. Great • Training and Hosting Included system. • Easy to Maintain Yourself • Rapid Deployment Using Customizable Templates Keith Ross • Custom Built to Your Design Specifications • Integrated, Secure eCommerce Capabilities Dundee Group It’s More Than A Website. It’s An Online Business. Your website ought to work as hard as you do, and your Tango Business Catalyst website will be as hardworking as they come. It’s a hosted website, eCommerce, CRM, and email marketing solution specifically designed for small businesses, like yours. Your new website will work day and night to help you: 1. Monitor Your On-Line Business Progress 2. Control and Maintain Content In House
- 3. 3. Collect Visitor Information 4. Take Action on Visitor Data 5. Benefit from Built-In SEO Tools Monitor Your On-Line Business Progress Do you know how many visits your website receives? What sites are referring those visitors to you? What keywords and phrases did they use to find you? What links delivered them to your site? What pages did they visit? How long did they stay? Are visits up this month? Tango’s websites deliver the answers to these questions and many more. Use the metrics and analytics to monitor your online progress - in real time, anytime, and from anywhere. Your new website’s Business Dashboard will deliver the following business intelligence data: • Easy-to-view graphical representation showing visits, sales, bookings, inquiries, etc. • Comprehensive reports offering the details behind the numbers • Live feed showing what’s happening right now! Control and Maintain Content In House It’s time to take control of your website. Many platforms require a programmer to make even routine changes. With Tango’s websites, you can update your website quickly and easily - with very little technical know-how. You’ll work in a friendly interface that looks like a word processor and can change virtually anything on the screen. In addition to page content, you can include communications postings like newsletters, blogs, and event listings. In addition, you can maintain and update your website from anywhere you have Internet access. It’s simple and convenient to keep your content current and relevant.
- 4. Collect Visitor Information Do you publish a newsletter? Maintain a blog? Offer appointments or seminars? Tango’s websites enable you to collect visitor information so that you can satisfy those visitors’ requests and inquiries. As your visitors complete the response forms, the data is stored in the CRM system that’s included with your website. You’ll be using a technique called Double Opt In, the gold standard for email marketing. With Double Opt In, a confirmation email is sent to subscribers who must then respond to the confirmation in order to be added to your email opt-in list. Once you’ve captured visitor information, you can begin to take action on that data. Take Action on Visitor Data Armed with a list of customers and prospects who have confirmed their interest in your company and its products and services - what’s your next step? Here are some ideas, all within the capabilities of your new website developed by Tango on the Adobe Business Catalyst platform: • Nurture those leads with email marketing messages that you design and send from within your website framework. • Distribute your newsletter to subscribers • Maintain multiple mailing lists (wholesale versus retail customers, prospects versus clients for example.) • Reach out to customers who have purchased a specific product with news of a new offering • Schedule tasks and meetings with clients and prospects Benefit from Built-In SEO Tools If we build It, they will come. Or will they? A well- designed, well-executed website is not enough. If prospects cannot find your site, your efforts are in vain. Among other tasks, your website should serve as a lead generation tool and it can only serve that function if people can find it. That’s where Search Engine Optimization (SEO) comes into play. SEO is the part science/part art of increasing the visibility of your site to search engines like Google, Yahoo, and Bing. Tango’s websites include tools you can easily
- 5. employ to boost your visibility, driving visitors to your site, and increasing the number of credible leads. Provide Essential Business Services In addition to providing you with a world-class website, Tango’s Business Catalyst websites deliver essential business services - like email and webmail hosting. You can set up and manage multiple email accounts, all within the same easy-to-use interface. With support for IMAP and POP3 protocols, spam filtering, and virus protection, you can effectively and efficiently manage this vital business service. More Than Just A Pretty Face Some businesses come to us with a definite idea of how they want their new website to look. Others tell us that except for not looking like their current site, they don’t know where to start. The good news is, Tango can help design the website that fits your business, starting with your great ideas or great ideas of our own. Rapid Deployment Templates Speed the Design Process We have assembled a multitude of Rapid Development Templates - think of them as blueprints or outlines or skins - that we customize with your colors, your logo, your images, your graphics, and your content. Choosing one of these is economical and it speeds the production of your site. Rest assured, these do not look cookie-cutter, they truly have a dramatically different look and feel for each business. Currently, we have Rapid Deployment Templates tailored to the following industries: • Real Estate • Medical & Chiropractor • Architectural & Construction • Restaurants & Hospitality • Fitness Club • Attorneys • Consulting & Technology Firms • Photographers & Marketing Firms • Or custom design to your exact needs Call (425) 673-5300 ext. 1 or email us at sales@tango-marketing.com for our current list of Rapid Deployment Templates. Each website developed using a Rapid Development Template includes features
- 6. and functionality optimized for the industry. For example, the Photographer template lets you establish private galleries for each client and the Chiropractor template offers an appointment scheduling request form. The Sky’s The Limit With Customized Design We are happy to give a If you don’t find a Rapid Development Template to suit your business needs recommendation for our or if you have specific design ideas you want to see realized, Tango’s Business Catalyst websites can accommodate. Adobe Business Catalyst- based website from Tango We can take your design ideas, mesh them with ideas of our own and assemble Marketing. We’ve seen a a website that’s as unique as you are. You’ll still get to take advantage of all the number of benefits since amenities that accompany a Business Catalyst website, including these: moving to this platform. We • FAQ module especially like that we can edit • Photo galleries our website ourselves, without • News Announcements technical, website-building • Bookings • CRM module knowledge. The interface is • RSS Feeds easy to use and it is simple • Blogs to make changes and upload • Email Marketing new content. Using the • eCommerce • Secure Zones for clients and affiliates platform, we’ve been able to quickly deploy our first-ever blog, the results of which Take Your Site Above and Beyond was an immediate increase We told you that Tango’s Business Catalyst websites aren’t simply websites, they in traffic to our site. We know are online businesses. Incorporate some or all of the tools below to take your site this because the Business to the next level. Catalyst’s built-in analytical tools (another feature we like) Capture New Revenues With eCommerce Offer your customers a secure and friendly shopping experience - while showed us exactly the source increasing your company’s revenues by incorporating eCommerce into your new of the new traffic. This has website. You can choose to include eCommerce capabilities on any of the Rapid been a good change for us. Deployment options as well as your customized design. Carol Eberhart • Add unlimited products, organized into catalogues • Capture history of customer orders within your website Eberhart Software Consulting • Support a variety of payment options • Integration with UPS, USPS, and DHL Make The Connection With CRM Customer Relationship Management (CRM) is a term that describes what
- 7. all smart businesses strive for. It’s a connection with your customers where you understand what they are interested in, how they like to be communicated with, and how often they like that communication. It’s an understanding so comprehensive that you can even anticipate what they want and deliver it. Tango’s Business Catalyst websites include CRM tools that will help you build these strong connections with your customers. • Every interaction is logged, building a unique profile for each customer • Watch a live feed of what customers are clicking, reading, buying, downloading, posting, and booking • Automate SMS and email messages to keep customers - and you - in the loop • Establish access privileges to secure zones • Capture, store, and edit full contact information, including custom fields Engage Your Audience With Email Marketing Get Started With Tango Marketing Once you’ve complied your list of customers and prospects who have told you A Business-Optimized Web site they want to hear from you, you’ll want to begin giving them what they want! is a powerful tool to promote your company and your products and Built into every website are powerful email marketing tools - tools you would pay services. There is both art and for separately with most other systems. science involved in ensuring your site is at once appealing, compelling, • Multiple email marketing lists intuitive, and effective and we’d • Create highly targeted lists based on purchases, form responses, and more love to be of help crafting the right • Double Opt-In ensures they want to hear from you balance for your firm. Contact us at: • Unsubscribe feature for when they don’t sales@tango-marketing.com • Send up to 10,000 email messages every month or at (425) 673-5300. • Use provided HTML templates or Tango can customize it for your business • Set up an automated flow of emails to be sent on your schedule About Tango Marketing • Track open rates, click throughs and more Tango Marketing is a full-service marketing agency specializing in the Training software and technology industries. We won’t leave you and your new website out in the cold. Every Tango We use our proven techniques, Business Catalyst website includes training to empower you to take charge of your market research, industry expertise, website. You’ll feel confident updating content, adding new literature, changing and creativity to your best images, incorporating additional products, and more. advantage. Ready To Get Started With A Demo? Tango Marketing designs and Call us at (425) 673-5300 ext. 1 or via email at sales@tango-marketing.com executes highly effective marketing programs to help software and technology companies, channel partners, developers, and consulting ang (425) 673-5300 sales@tango-marketing.com firms to place their name topmost in the minds of prospects and Marketing LLC www.tango-marketing.com customers.