The document discusses factors that influence how voters make decisions. It examines who votes and voter turnout rates based on attributes like education, income, age, and race. It also looks at what voters know about politics and the government. Finally, it analyzes how voters decide based on party identification, evaluations of the president and economy, issues, and candidate personalities. Key factors in voter decision making include party affiliation, views of the incumbent, and economic conditions rather than detailed issue positions.