WHY ADVERTISE WITH US? @ATMCORP
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This document compares different advertising mediums and their costs and benefits. Television advertising has wide reach but high costs and declining viewership. Newspaper readership is decreasing among younger demographics and has high frequency costs. Billboards have limited reach but are cheaper than other options. Internet advertising allows direct response, one-to-one marketing, and long-term cost reductions at a much lower cost than other mediums. Social media marketing can boost website traffic, likes, shares and followers but companies must understand how to effectively leverage these platforms.
WHY ADVERTISE WITH US? @ATMCORP
- 2. TELEVISION Benefits • Wide geographic coverage • Broad audience reach • Perceived accountability with well accepted audience measurement metrics • Relative ease of buying and post-buy maintenance • Proven success record for promoting mass consumer products Disadvantages • Audience share is generally declining due to fragmented audiences • Increasing use of DVRs diminishes the impact of commercials • Many television shows skew older and lower income • Typically high CPM costs and rising production costs • Primetime is no longer the preeminent reach builder with a large part of the viewing population not substantially reached by the primetime networks • Increasing ad clutter as commercial pods lengthen
- 3. NEWSPAPER Newspaper Benefits • Broad reach within a defined market area • Newspaper offers targeting capability with regional delivery and special advertising sections • Geographic selectivity is available in small towns • Marketplace for competitive price shopping Newspaper Disadvantages • Decreasing market penetration and readership with many newspapers reaching less than 50 percent penetration • Low younger audience (18-24) readership • Costly frequency medium • Some ad recall studies show less than 50 percent of newspaper readers recall noting ads • Ad clutter
- 4. BILLBOARD • Billboard advertising is 50% cheaper than radio advertisements. • Billboard advertising is 60% cheaper than newspaper advertisements. • Bill board advertising is 80% cheaper than TV advertisements. • However billboard advertising is 15% more expensive than online advertising.
- 5. INTERNET • According to Magna Insights, nearly 100 million US households have Internet access today • The average user spends over 25 hours online per week. • As a result, the Internet represents one-third of daily media use, according to The Media Audit. Benefits • Direct response and transactional opportunity are available to consumers in real-time • One-to-one marketing any time and any place • Long-term reduction of transactional business costs Source: http://www.oaaa.org/outofhomeadvertising/mediacomparison.aspx http://www.searchandmore.co.uk/social-media/traditional-internet-marketing-offers-money/
- 6. Social Media: What Most Companies Don't Know By: Megan Ennes
- 7. 1. Philippines 93.9% 2. Israel 91% 3. Turkey 90.9% 4. Chile 90.2% 5. Argentina 89.2% 6. Malaysia 88.4% 7. Indonesia 87.5% 8. Peru 87.2% 9. Colombia 86.9% 10. Venezuela 86.2% By Jon Russell May 15, 2011, Asia Editor of Next Web Philippines named social networking capital of the world
- 9. CONCLUSION • T V ADVERTISING The average cost of one 30 second TV advert is 500,000 pesos. This is estimated to reach an audience of 20 million people. • NEWSPAPER ADVERTISING Sunday edition, whole page full color would cost around 300,000 pesos per day. • BILLBOARD The cost of a billboard ranges from 300,000 to 1million pesos depending on the location and its reach is limited to those who passes the area.
- 10. CONCLUSION • By spending a little amount of money, even as little as $200, internet advertisers can potentially reach an audience of 232.7 million daily internet users who spend an average 2 hours a day browsing the web. That’s the equivalent of three quarters of the American population every day. • The potential audience that any brand can reach on the internet is truly staggering, and any company who refuses to embrace this is risking being left behind • Leadgenix Head of Sales, Dan Posner, put it this way: “as time goes on, online marketing is going to get more and more competitive, every company will have a website and will do everything they can to get traffic to that site. The sooner that companies get to the top of Google’s list, the better off they will be in the long run. Source: http://www.searchandmore.co.uk/social-media/traditional-internet-marketing-offers-money
- 11. WHERE DO WE COME IN? • By advertising with ATM Corporation, we can boost your views in your site, increase your likes, shares or friends in Facebook, increase your followers in Twitter and boost your You-tube video views making you “visible” in the internet and boost your SEO. • This is possible because members are required to click, like, share, tweet and view our advertisers. • Membership is expected to grow exponentially over the months
- 12. CONTACT US Christine Aquino Mobile Numbers: 0915.494.1025 / 0919.992.3548 E-mail: xtineaquino@hotmail.com Website: www.myatmcorp.com Facebook: www.facebook.com/atmcorp