Why analytics are useful, with links & resources, may 2015
1 like769 views
Simon Cocking gave a lecture on analytics and how they can benefit businesses. He explained that analytics tools from Google, Facebook, Twitter, and Wordpress can provide user demographics like age, gender, location, and device used. This information allows businesses to target their ads, social media, and campaigns more effectively to their ideal customer base. Cocking recommended resources like Google Analytics Academy and Wordpress tutorials for learning how to use analytics and analyze website traffic and user behavior.
Why analytics are useful, with links & resources, may 2015
- 2. Hi, Simon Cocking, Irish Tech News, Geek Time, Dublin Growth Hackers, Tweakyourbiz, journal.ie, Sarahpaddleswim
- 3. Analytics : good for your business By @SimonCocking
- 4. 1. Analytics, intro On all major platforms, including Google, Facebook, Twitter, Wordpress
- 7. 2. What they tell you? User age, gender, geolocation, browser, device, operating system used to help find ideal customers.
- 8. 3. Why is this useful? Target your ads, social media strategy, and campaigns to reach your optimal market
- 9. 4. How can I learn how to use Analytics? Google Analytics academy, you can do free courses https://analyticsacademy.withgoogle. com/explorer
- 13. Twitter Analytics also https://analytics.twitter. com/about And Facebook too https://www.facebook. com/help/search/?q=insights Link to the presentation on slideshare http://www.slideshare.net/SimonCocking/why-analytics-are- useful-nov-7th-41243974
- 14. Neil Patel’s Quick Sprout is a useful tool & a great blog
- 15. http://www.alexa.com/ & http://www.similarweb.com/ are useful for assessing other websites
- 16. Thanks, you’ve been awesome! @SimonCocking http://sarahpaddleswim. wordpress.com/