Why and how does the SEO industry use expired domains
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This document discusses how and why the SEO industry uses expired domains. It explains that expired domains can be used to pass link juice to money sites through 301 redirects or on supporting sites like private blog networks. Expired domains are desirable because they have existing pagerank and authority while reducing recurring costs. The document provides tools to evaluate expired domains and considerations for quality, geography, relevance, and price when selecting domains. It outlines how the company Tool Domains sources and filters expired ccTLD domains for SEO use, focusing on government, education, open source, and local projects.
Why and how does the SEO industry use expired domains
- 1. Why and how does the SEO industry use expired domains
- 2. All in One Domains/Websites Research Tool Backed by a database of 556+ million domain names Kalin Karakehayov, 7+ years of SEO experience Co-founder of
- 3. Search Engine Optimization SEO = Content + Backilinks + Powerful Domains (Brand) + Social Signals – Everything unnatural or stupid we do
- 4. Why Expired Domains •Pagerank Algorithm (need juice flowing in to give it to the money site) •Control over links (can be removed in case of a Google penalty) •Less recurring costs, has benefits or revenue •Easy to scale
- 5. How are Expired Domains used •For money sites •301 redirect to money sites (can be white or black hat) •Supporting websites or blogs (PBN) with links to money site(s). •Depending on TLD an estimated 1-10% of dropped domains are registered again for SEO use (mostly for PBN). The rate is higher for cheap 1 st year TLDs (gTLDs, .pl).
- 6. Tools and Metrics Majestic SEO (Referring domains, CF, TF) Ahrefs (Referring domains, Domain rank) Moz Open Site Explorer (DA) Google Pagerank (Beware of old or fake data) Archive.org (was it abused by SEOs already?) Alexa rank
- 7. Manual Backlinks Check Quantity Quality (links with Pagerank or from high authority websites) Share of natural links Relevance Anchor texts Caveats and penalty signs
- 8. The big questions Quality vs geography (TLD) Quality vs relevance (Niche) Quality vs price ($)
- 10. How most of the others do it •gTLDs (public zones) → Auctions/backorders, websites about expired domains. •ccTLD registry droplists •Crawling authority websites •Buying from auctions
- 11. How we at Tool.Domains do it •Ignore gTLDs completely and work only with ccTLDs •Database of almost all ccTLD •Filter the best expired •Filter the best expiring
- 12. Typical good expired domains •Everything about government and society •Everything about science, education and to a less degree art and culture •Open source software and free online services •Failed companies and startups •Events
- 13. Why ccTLDs are better •Less competition (no public zones) •More governments and local NGOs and projects •Myths about problematic ccTLD registration and high prices make competition even less •SEO myths make competition even less