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Architects, why you
should start using
Social Media
!
h t now
rig
might
You
be
i n k i n g.
th

I’m an architect.
I create stuff in
the real world.
My clients and I don’t
have time for this.

Oh, really?
Just because you’re too busy designing beautiful
buildings to be on social media, doesn’t mean
your clients aren’t
checking their profile

every 10 minutes
f I t o l d y o u...
What i

82% of consumers

are more likely to trust a
company if their CEO or
senior leadership use

social media
.
h a t i f I t o l d y o u..
W

81% of the

Inc. 500 are using
f a s t e s t g r o w i n g . s.
mpan ie s in t he u
co
95
blogging

t i f I t o l d y o u...
Wha

%

of small businesses

found
to be
an effective marketing tool.
secon d only to
email market ing
OK, So I’ve beaten you over the head

with these statistics. Are you ready to get your
architecture firm on social media?
s
what ’ next?
start small,
experiment, and create your
strategy as you understand the platform.
My advice is to

he re’s some e xample s o f ne t w o r k s
you can ge t sta rte d w it h:
•  ost popular social
M
media platform
W ha t y o u ca n d o...

Update your profile, post
images and ask questions
Engage people by posting
images of finished work
•  social network designed
A
for businesses
W ha t y o u ca n d o...

Join vibrant
discussion groups
Connect with other
industry professionals
•  icroblogging platform
M
•  reat for modernist architects
G
who believe “less is more”
W ha t y o u ca n d o...

Share your thoughts in
140 characters or less
Join discussions with other
industry folks using #hashtags
•  illions of videos shared daily
M
•  ore than 1 million
M
unique users a month
W ha t y o u ca n d o...

Share walkthroughs or progress
videos of your latest projects.
Comment on other architect’s videos
and bring more viewers to your channel
•  New Kid on the Social Media Block”
“
•  as a huge influence on
H
search engine results
W ha t y o u ca n d o...

Share status updates,
images and links
Connect with industry professionals
via circles and hangouts
•  personal blog where you
A
can share your favourite
architecture images
•  reblog” and share posts
“
made by others.
W ha t y o u ca n d o...

Great platform for architects
wanting to experiment with blogging
•  ake photos when you’re out and about
T
•  se filters to make them look awesome
U
•  hare them on your feed
S
W ha t y o u ca n d o...

Snap photos of buildings
that take your fancy
Use hashtags like #architectureporn
to bring new views to your profile
•  or pinning and organising images
F
•  sers are primarily women
U
W ha t y o u ca n d o...

Share your images to
increase your viewers
Great place to collect photo
inspiration for projects
Choose one platform,
set up a profile, and

get started!

Want more tips on using technology to
improve your architecture business?
Check out the WorkflowMax Architecture Blog
All-In-One Job Management Software
For Architects  Designers

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Why architects should use social media v3

  • 1. Architects, why you should start using Social Media ! h t now rig
  • 2. might You be i n k i n g. th I’m an architect. I create stuff in the real world. My clients and I don’t have time for this. Oh, really?
  • 3. Just because you’re too busy designing beautiful buildings to be on social media, doesn’t mean your clients aren’t checking their profile every 10 minutes
  • 4. f I t o l d y o u... What i 82% of consumers are more likely to trust a company if their CEO or senior leadership use social media
  • 5. . h a t i f I t o l d y o u.. W 81% of the Inc. 500 are using f a s t e s t g r o w i n g . s. mpan ie s in t he u co
  • 6. 95 blogging t i f I t o l d y o u... Wha % of small businesses found to be an effective marketing tool. secon d only to email market ing
  • 7. OK, So I’ve beaten you over the head with these statistics. Are you ready to get your architecture firm on social media? s what ’ next?
  • 8. start small, experiment, and create your strategy as you understand the platform. My advice is to he re’s some e xample s o f ne t w o r k s you can ge t sta rte d w it h:
  • 9. • ost popular social M media platform W ha t y o u ca n d o... Update your profile, post images and ask questions Engage people by posting images of finished work
  • 10. • social network designed A for businesses W ha t y o u ca n d o... Join vibrant discussion groups Connect with other industry professionals
  • 11. • icroblogging platform M • reat for modernist architects G who believe “less is more” W ha t y o u ca n d o... Share your thoughts in 140 characters or less Join discussions with other industry folks using #hashtags
  • 12. • illions of videos shared daily M • ore than 1 million M unique users a month W ha t y o u ca n d o... Share walkthroughs or progress videos of your latest projects. Comment on other architect’s videos and bring more viewers to your channel
  • 13. • New Kid on the Social Media Block” “ • as a huge influence on H search engine results W ha t y o u ca n d o... Share status updates, images and links Connect with industry professionals via circles and hangouts
  • 14. • personal blog where you A can share your favourite architecture images • reblog” and share posts “ made by others. W ha t y o u ca n d o... Great platform for architects wanting to experiment with blogging
  • 15. • ake photos when you’re out and about T • se filters to make them look awesome U • hare them on your feed S W ha t y o u ca n d o... Snap photos of buildings that take your fancy Use hashtags like #architectureporn to bring new views to your profile
  • 16. • or pinning and organising images F • sers are primarily women U W ha t y o u ca n d o... Share your images to increase your viewers Great place to collect photo inspiration for projects
  • 17. Choose one platform, set up a profile, and get started! Want more tips on using technology to improve your architecture business? Check out the WorkflowMax Architecture Blog All-In-One Job Management Software For Architects Designers