![What is a blog? ‘ A weblog is a hierarchy of text, images, media objects and data, arranged chronologically, that can be viewed in an HTML browser” [1] ‘ A frequent, chronological publication of personal thoughts and Web links’ [2] ‘ From “Web log.” A blog is basically a journal that is available on the web. The activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger.”’ [3] ‘ Individual articles on a blog are called “blog posts,” “posts” or “entries”.’ [4] Some definitions and key-terms off the web here 07/29/10 www.lebanonaggregator.com](https://image.slidesharecdn.com/bloggingworkshoppresentationslideshare-100729124422-phpapp01/85/Why-Blog-How-to-Blog-And-Then-4-320.jpg)
![Blogging vs. Microblogging a form of blogging blogging in small pieces a web service that allows the subscriber to broadcast short messages to other subscribers of the service. [5] a microblog differs from a traditional blog in that its content is typically much smaller, in both actual size and aggregate file size. A microblog entry could consist of nothing but a short sentence fragment, or an image or embedded video. We established what blogging is but what is Micro-blogging 07/29/10 www.lebanonaggregator.com](https://image.slidesharecdn.com/bloggingworkshoppresentationslideshare-100729124422-phpapp01/85/Why-Blog-How-to-Blog-And-Then-20-320.jpg)
![The difference; Is it a XOR situation? Blogging Takes time Requires more research Elaborate content Can establish a personal brand Archive is there, interaction is permissible “Owning a house” MicroBlogging Less-time consuming (?) Fast-paced Short & straight to the point Can only link to this personal brand Hard to go through archive, no interaction “Renting” 07/29/10 www.lebanonaggregator.com “ Efficient, quick updates to my social network = microblogging. Well thought out thoughts on a particular topic I'm passionate about = blogging.” [6]](https://image.slidesharecdn.com/bloggingworkshoppresentationslideshare-100729124422-phpapp01/85/Why-Blog-How-to-Blog-And-Then-24-320.jpg)
![The difference by Connie Bensen Blogging an exercise for me to synthesize my thoughts a repository of information for future visitors reflects my journey over the course of time reading other’s blogs provides a high level of learning MicroBlogging update on breaking news in the industry an opportunity to get to know people on a personal level exchange of info & ideas - email doesn’t span the group effect keep track of where my friends are at...I can check & see whether they’re traveling, on vacation or what they’re doing. 07/29/10 www.lebanonaggregator.com *The content of this slide is take from Connie Bensen’s page in socialmediatoday.com [7]](https://image.slidesharecdn.com/bloggingworkshoppresentationslideshare-100729124422-phpapp01/85/Why-Blog-How-to-Blog-And-Then-25-320.jpg)
Why Blog? How to Blog! And Then?!
- 1. Why Blog? How to Blog! And Then?! Workshop: part of Nasawiya’s “ Take back the Tech initiative” 07/29/10 www.lebanonaggregator.com By @funkyozzi http://gosocialmedia.wordpress.com
- 2. Workshop Sections: Part I. What is a blog? Can, and should anyone blog? Part II. How to set up a blog and do the necessary “stuff”! Part III. Blogging vs. Microblogging Part IV. How to maintain and market your blog using social media! 07/29/10 www.lebanonaggregator.com
- 3. PART I What is a blog? Can, and should anyone blog? 07/29/10 www.lebanonaggregator.com
- 4. What is a blog? ‘ A weblog is a hierarchy of text, images, media objects and data, arranged chronologically, that can be viewed in an HTML browser” [1] ‘ A frequent, chronological publication of personal thoughts and Web links’ [2] ‘ From “Web log.” A blog is basically a journal that is available on the web. The activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger.”’ [3] ‘ Individual articles on a blog are called “blog posts,” “posts” or “entries”.’ [4] Some definitions and key-terms off the web here 07/29/10 www.lebanonaggregator.com
- 5. Most popular Blogging related keywords Blogger . Blogging . Blogosphere . RSS . XML . RSS Feed . Aggregator . Tags . Categories . Pages . Post . Entry . Blog post . Comments . Blogroll . Permalink . Podcast . Photoblog . Template . Theme . Layout . Trackback . Linkbank . Pingback . Vlog . Plugins . Widgets Check here 07/29/10 www.lebanonaggregator.com
- 6. Some terms in depths RSS – Subscribe to: a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format RSS feeds can be read using software called an "RSS reader", "feed reader", or " aggregator ", which can be web-based, desktop-based, or mobile-device-based RSS Logo 07/29/10 www.lebanonaggregator.com
- 7. Google Reader Reads RSS Feeds of news, blogs, etc.. And this can be easily done if you have a gmail 07/29/10 www.lebanonaggregator.com
- 8. Example of a blog (1) 07/29/10 www.lebanonaggregator.com
- 9. Example of a blog (2) 07/29/10 www.lebanonaggregator.com
- 10. Example of a blog (3) 07/29/10 www.lebanonaggregator.com
- 11. We visit? Yalla! www.lebanonaggregator.com 07/29/10 www.lebanonaggregator.com
- 12. Why should anyone blog? There could be a number of reasons, and the reasons are SO diverse, here are some: Citizen journalism / Reporting views and opinions (i.e. Political, humanitarian...) Exposure of one’s writings Documentation Kill / pass time, overcome boredom Share info and experience Raising awareness Await for critiques & reactions (=Learn) Help others (i.e. Programming,... ) Journal / Diary Market / Publicize a brand, a book, a product.. ‘ Coz everyone else is doing it Just for the sake of Blogging 07/29/10 www.lebanonaggregator.com
- 13. On a lighter note... 07/29/10 www.lebanonaggregator.com By http://s72.photobucket.com/home/sriks6711
- 14. On another lighter note... 07/29/10 www.lebanonaggregator.com Taken from http://adamstouch.com/
- 15. Can anyone blog? Yes! 07/29/10 www.lebanonaggregator.com
- 16. PART II How to set up a blog and do the necessary “stuff”! 07/29/10 www.lebanonaggregator.com
- 17. Blogging platforms www.blogger.com www.wordpress.com www.livejournal.com www.blog.com www.over-blog.org www.diaryland.com www.opendiary.com www.tumblr.com Some links here 07/29/10 www.lebanonaggregator.com
- 18. How to build a blog* Conception (Interest, Idea and high-level content) Research Choosing a platform Creating an account Choosing a name Choosing a theme or layout (font, color, css...) Adding/Creating a logo Preparation (Text, Images, Categorizing posts, About page, Contact Us page, Links to other blogs, other widgets/plugins and fun stuff on the side bar...) Implementation (Take into consideration the SEO, uploading or submitting, feedback from commentors, adding statistics counter...) Post-Implementation (deciding how to continue with blog according to feedback and comments, which genre of posts get more hits...) * Slide inspired by Lausocial.com class by @AymanItani 07/29/10 www.lebanonaggregator.com
- 19. PART III Blogging vs. Microblogging 07/29/10 www.lebanonaggregator.com
- 20. Blogging vs. Microblogging a form of blogging blogging in small pieces a web service that allows the subscriber to broadcast short messages to other subscribers of the service. [5] a microblog differs from a traditional blog in that its content is typically much smaller, in both actual size and aggregate file size. A microblog entry could consist of nothing but a short sentence fragment, or an image or embedded video. We established what blogging is but what is Micro-blogging 07/29/10 www.lebanonaggregator.com
- 21. Micro-Blogging platforms 07/29/10 www.lebanonaggregator.com
- 22. General Usage of Social Media Sharing links to new products/news Sharing link to video Sharing link to photo Crowd sourcing PR and Marketing Live tweeting an event Asking for help concerning a subject Chit chatting, teasing, flirting, venting.. Organizing events based on online presence ... 07/29/10 www.lebanonaggregator.com
- 24. The difference; Is it a XOR situation? Blogging Takes time Requires more research Elaborate content Can establish a personal brand Archive is there, interaction is permissible “Owning a house” MicroBlogging Less-time consuming (?) Fast-paced Short & straight to the point Can only link to this personal brand Hard to go through archive, no interaction “Renting” 07/29/10 www.lebanonaggregator.com “ Efficient, quick updates to my social network = microblogging. Well thought out thoughts on a particular topic I'm passionate about = blogging.” [6]
- 25. The difference by Connie Bensen Blogging an exercise for me to synthesize my thoughts a repository of information for future visitors reflects my journey over the course of time reading other’s blogs provides a high level of learning MicroBlogging update on breaking news in the industry an opportunity to get to know people on a personal level exchange of info & ideas - email doesn’t span the group effect keep track of where my friends are at...I can check & see whether they’re traveling, on vacation or what they’re doing. 07/29/10 www.lebanonaggregator.com *The content of this slide is take from Connie Bensen’s page in socialmediatoday.com [7]
- 26. PART IV How to maintain and market your blog using social media! 07/29/10 www.lebanonaggregator.com
- 27. How to maintain it Observe what kind of posts get the most hits or comments. And stay on that curve Don’t let your blog die for a month or even 2 weeks, it will immediately lose its followers Some pointers here: 07/29/10 www.lebanonaggregator.com
- 28. How to market it Tweet it Tweet it Tweet it Facebook it (different audience) Email it (and ask your buddies for their feedback) Comment on other people’s blogs Retweet others Give feedback to others Interact and be active PR Tell your colleagues & family about your blog (if you find it would be of interest to them) Some pointers here: 07/29/10 www.lebanonaggregator.com
- 29. Best Practices If you quote something, mention who said it and link to them if possible State the source of photo or article In general, publish a new post on your blog every 2-3 times a week Push to the right audience, you don’t want to tick some people off 07/29/10 www.lebanonaggregator.com
- 30. References http://blogs.law.harvard.edu/whatMakesAWeblogAWeblog http://www.marketingterms.com/dictionary/blog/ http://www.computersprintersrepairshouston.com/glossary_of_terms.html http://en.wikipedia.org/wiki/Blog http://searchmobilecomputing.techtarget.com/definition/microblogging http://www.adgabber.com/forum/topics/546804:Topic:118210 http://www.socialmediatoday.com/SMC/39216 07/29/10 www.lebanonaggregator.com