Why Building Your Brand is Key to Getting Customers
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Mick Spencer, founder and managing director of ONTHEGO Sports, discusses the importance of building a strong brand to attract and retain customers. He explains how focusing on purpose, people, and planet over just profit helped him grow his company. Developing a clear brand identity through transparency and being an ambassador allows businesses to cut through the clutter of a crowded market. Building personal and corporate brands through content, partnerships, publicity and social media engagement provides long term benefits even on a small budget. Customers now know more than ever about companies, so having a strong brand is key to future sales and growth.
Why Building Your Brand is Key to Getting Customers
- 1. Mick Spencer, Founder and Managing Director ONTHEGO Sports Why building your brand is key to getting customers WiFi: QB Connect Password: Connect2017#QBConnect
- 2. 2 Mick Spencer Founder and Managing Director ONTHEGO Sports Today’s speaker
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- 4. 4 What was involved A challenging upbringing Uncovering gold in adversity $150 is all you need Saying yes with no idea what is around the corner Trust the path will work Following why not what Where it began The garage days
- 5. 5 Building for a better future My personal challenges Connect with customers better through the why of their purchases Integrating smart marketing in a clouded market People want for good, not just good. The why Social impact
- 6. 6 When it all made sense – 4 X P PURPOSE PEOPLE PLANET PROFIT
- 7. 7 Corporate Notable customers Elite Sports Notable customers Where we are today Grassroots love us, the best trust us as preferred suppliers
- 8. 8 Ripe for disruption Changing the industry
- 9. 9 What I stood for personally – active life. My nickname Global feel Easily translated OTG Focused on: Delivery in full, trust, dependability, do what we say. Our brand How did it come about?
- 10. What’s the true value of a brand? At recent M&A transactions: Private = .5 x Tired = 1x Up & coming = 5x Lustful = 10x +
- 11. Personal Brand > Company Brand Why in 2017 brand means everything Customers are smarter than EVER. They know everything about you Brand is the annuity of future sales People saying brands are less relevant, and its all search. WRONG. Now more than valuable or bigger opportunity than ever
- 12. 12 Trust Transparency Ambassador Personal brand Corporate brand Trust Transparency Stand for? It’s a clouded market. Cut through is key. There is a BIG opportunity to be your companies ambassador
- 13. 13 What does the customer actually care about What do we want to be known for? What do we want people to think of when they hear your name? What lasting legacy do we want to leave? Are we being open and honest? What we found was very important in branding
- 14. 14 Publicity – What are you doing in your local area, publications etc.? Internet – Blogging. Content drives awareness Social Media – Is your following consistent with your brand? Engagement? Regular Speaking – Is there a topic you LOVE that can assist others? Networking – Events; Community, BRAND your local area Tips & Lessons for building a personal brand That has helped us! (On a bootstrapped budget)
- 15. 15 Publicity – Talk about EVERYTHING. Journalists are killing for good press Internet – This is serious business. Are you serious about your look? Social Media – Is your following consistent with your brand? Engagement? Regular Speaking – Is there a topic you LOVE that can assist others? Networking – Events in your community / OWN your local region. Tips & Lessons for building a personal brand That has helped us! (On a bootstrapped budget)
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- 18. 18 Strategic alignments – The power of other brands Awards – Content Partnerships sponsorships – Local, national, international Publicity Internet – Be the best in your game. UX, delivery, everything Company brand That has helped us! (On a bootstrapped budget)
- 19. 19 OTG brand
- 20. 20 Defining why, who, what you are
- 21. Questions?
- 22. CONTACT US onthegosports.com.au Phone: +61 2 6251 3090 Email: info@onthegosports.com.au ONTHEGO HQ Unit 4B, 69-71 Darling St, Mitchell A.C.T .2601, AUSTRALIA
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