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TheCommerceShop We'reMagentoCertifiedDevelopers
Whitepaper
WhyChooseMagentoFor
YourOnlineBusiness?
MagentoCRO|MagentoDev
www.TheCommerceShop.com
3400PeachtreeRoad,NESuite939,Atlanta,GA30326
hello@thecommerceshop.com|(404)547-6474
TheultimateguidebackedupbyfactsandstatsonwhyMagentocanbethe
bestpickforyoureCommercestore.
BYTHECOMMERCESHOP
....................................
Contents
01
.
Contents
ExecutiveSummary
AboutMagento
WhyChooseMagento
01
02
03
04
TopBrandsOnMagento
Conclusion
References
05
06
07
IncreasedPerformanceRate
ScalableForTheFuture
EasyMultipleStoreManagement
AdvancedSEOFeatures
StrongCommunitySupport
Customer-centricDesign
SmoothOSmoothOrderManagement
ThirdPartyIntegrationsMadeSimple
OffersMultiLanguageSupport
MobileFriendlyWebsites
MagentoExtensions
04.1
04.2
04.3
04.4
04.5
04.6
04.704.7
04.8
04.9
04.10
04.11
TheCommerceShop2017.Allrightsreserved.©
Allrightsreserved.Nopartofthispublicationtextmaybeuploadedor
postedonlinewithoutthepriorwrittenpermissionofthepublisher.
Forpermissionrequests,writetothepublisher,addressed“Attention:
PermissionsRequest,”tohello@thecommerceshop.com
Executive
Summary
WhyChooseMagentoForYourOnlineBusiness?|TheCommerceShop.3
Thebroadbandinternetexplosion
hasresultedintheboomofmany
industries,especiallyintheretail
eCommercesector.Thetechnolo-
gyadvancementshaveenabled
customerstoshopattheircomfort
regardlessoftimeandplace.Asa
pproofofthegrowingimportance
forbusinessestohaveaprominent
onlinepresence,theeCommerce
industryisestimatedtoreach
morethan$684Billioninrevenue
by2020.
Thefundamentalrequirementforanyonlinestoreistochoosethebest
eCommerceplatformbecauseithasthepowertobreakormakesales.Al-
thoughtherearecountlessoptionsavailableinself-hosted/managedhosted
platforms,werecommendthatMagentowithit'sexcellentCommunityand
EnterpriseEditions,hasyoucoveredbothways.
Inthiswhitepaper,wewilldiscussaboutMagento,aplatformwhichisin-
creasinglythemosttrustedandpopularself-hostedeCommerceplatform.
Youcanalsofindvariousreasonscitedastowhythisisthemostoptimal
eCommerceplatformforgrowingbusinesses.
morethan
$684Billion
by2020.”
“TheeCommerceindustry
isestimatedtoreach
About
Magento
WhyChooseMagentoForYourOnlineBusiness?|TheCommerceShop.4
MagentoisanopensourceeCommerceplatformbuiltontheZendPHP
framework.ItwasdevelopedbyRoyRubinandYoavKutnerwhoworkedfor
Varienandwasreleasedin2007.VarienworkedwithosCommercewhichstill
existsasapopulareCommerceplatform.WhenVarienrealizedthatosCom-
mercewasrestricted,theywantedtodevelopaplatformthatcouldbeeasily
scaledandstillbeflexibletoprovideseamlesseCommercesolutions.This
drovethemtodevelopMagento,whichwaslaterboughtbyeBayin2010.
Sincethen,theMagentoplatformhasgainedadesiredforefrontintheeCom-
mercemarketwithalargemarketshareof29.1%,poweringmorethan
240,000onlinestores.Over34%ofthosestoresarerankedinthe
Alexa’stop1Millionsitelist.
Magentooffersanoutofthebox
eCommercesolutionwithcustomiz-
ableoptionsandfeaturesforboth
CommunityandEnterpriseEditions.
Withtheevergrowingneedforper-
sonalizedeCommercesolutions,
findoutwhyMagentoistheperfect
solutionregardlessofyourbusiness
size.
34%ofAlexa’stop
1Millionsitesrun
onMagento
WhyChoose
IncreasedPerformanceRate
ScalableForTheFuture
EasyMultipleStoreManagement
AdvancedSEOFeatures
StrongCommunitySupport
Customer-centricDesign
SmoothOrderManagement
ThirdPartyIntegrations
MadeSimple
OffersMultiLanguageSupport
MobileFriendlyWebsites
MagentoExtensions
Magento?
WhyChooseMagentoForYourOnlineBusiness?|TheCommerceShop.5
>>
>>
>>
>>
>>
>>
>>
>>
>>
>>
>>
Magentoisdesignedfor
eCommercewebsitesthat
needimmensecustomiz-
ableoptions,secured
layers,features,flexible
architecture,andcost-ef-
fectivesolutionsalong
withthirdpartysupportto
helpbuildarobustonline
store.
1.IncreasedPerformanceRate
WhyChooseMagentoForYourOnlineBusiness?|TheCommerceShop.6
DatacollectedfromanalyticsplatformslikeBuiltwithandGoogle
TrendsshowthatMagentousagehasseenanincrediblespike.It's
beenadaptedbymorethan1700ofthetop100KeCommercecom-
panies.ThereportshowsthattheMagentoplatformispreferredby
eCommercewebsitesduetoitsstablestructureanditscapabilityto
manageadiverserangeofbusinessesalongwiththeirhuge
transactionvolumes.
WithMagento,itispossibletohostover500,000productsand
handle80,000ordersperhour.Magento’seCommercewebsiteper-
formanceisbetterasithandlesheavytrafficduringpeaktimes.Ma-
gento’sEEoffersfullpagecachingoptionsforenhancedpageload
times.Apartfromthis,italsohasextensivefeaturestooptimizeand
automateindexingtasks,thusincreasingtheoverallperformanceof
yourstore.
ChartData
Source Legend
Top10K ...
...
...
Top100K
Top1M
MagentoUsageStatistics
WebsitesUsingMagento
WhyChooseMagentoForYourOnlineBusiness?|TheCommerceShop.7
2.ScalableForTheFuture
Ifyou’relookingtoscaleyouronlinebusinessforthefuture,the
latestmajorMagentorelease,Magento2.0isthebestplatformasitis
designedtoaccelerateyourbusinessneedstofutureproofyour
eCommercebusiness.Magento2.0hasreducedtheshoppingre-
sponsetimeanditcannowprocess2558moreordersperhour.
Thereisasignificantimprovementintheproductcheckouttime,cat-
alogbrowsingalongwiththenewaddtocartfeatures.Suchim-
provementscanboostyourwebsite’sproductivityanddelivera
seamlessshoppingexperiencetocustomers.
“Magento2.0isthe
bestplatform”
WhyChooseMagentoForYourOnlineBusiness?|TheCommerceShop.8
3.EasyMultipleStore
Management
TheeCommerceindustryhasseenasignif-
icantgrowthandthecompetitiongets
tougherwitheverypassingyear.Magento
letseCommercebusinessesstayaheadby
lettingthemmanagemultiplestoreswitha
singlebackendsupport.Thisallowsthem
toreachoutandtargetdifferentkindsof
audienceforimpaudienceforimprovedROI.Suchanoption
letsaneCommercebusinessestablishand
buildtheirbrandefficientlybyallowing
themtosellproductsthroughotherpopu-
larplatformslikeAmazon,Etsyetc.Om-
ni-Channelretailingalsoenablesthemto
reachouttoawidercustomerbaseand
improvetheirsales.
4.AdvancedSEOFeatures
TheeCommercebusinessisextremelycompetitiveandgettingyour
storetorankorganicallyisatoughtask.TheMagentoplatformhas
built-inSEOfeaturestoletyouronlinestorebeindexedefficiently.
Getaccesstoprimetoolsthatletyouautomaticallybuildoptimized
URLs,metatags,updateGooglesitemaps,etc.Studiesshowthat
youreCommercestore'ssuccessreliesalotonbeingrankedinthe
firstpageandMagentoistheperfectplatformthathelpsyou
achieachieveiteasily.
“TheCompetition
GetsTougherWithEvery
PassingYear.”
WhyChooseMagentoForYourOnlineBusiness?|TheCommerceShop.9
5.StrongCommunity
Support
MagentoisanopensourceeCommerce
platformhostedbymorethan240,000
onlinestores.Thebiggestadvantageof
beingopensourceisthatthereisastrong
communitysupportwithexperiencedde-
veloperswhoarelookingforwaystoim-
provetheeCommerceexperience.TheMa
gentocommunityhasarecordofover
800,000developerstoassistonlinemer-
chantswithtechnicalassistance,expert
solutionsandstrategies,provideaccessto
criticalresources,aswellresolveallkinds
ofMagentorelatedproblems,instantly.
6.Customer-centricDesign
ThesuccessofaneCommercestoreismeasuredbytheUserInter-
face(UI)designandUserExperience(UX)toeaseacustomer’sshop-
pingexperience.ThefutureofeCommercestoresgreatlydepends
onhowthecustomersperceivethewebsite,so,adaptingtocustom-
er-centricdesignsenablesmaximumonlinestoreengagement.The
Magentoplatformembracescustomerpreferencesandprovides
easynavigation,userfriendlythemesanddesigns,smoothcheckout
process,automatedloyaltyandincentiveoptions,intuitivesearch
features,upselling/crosssellingoptions,customersupportetc.to
increaseyoureCommerceconversionratesandcustomerretention.
240,000
onlinestores
“
“
Magentoisanopensource
eCommerceplatformhosted
bymorethan
WhyChooseMagentoForYourOnlineBusiness?|TheCommerceShop.10
7.SmoothOrderManagement
Magentoaidsyouradminwith
completecontroltomonitorthe
ordermanagementprocess
throughtheadminpanel.With
Magento,youcaneasilycapture
thecustomer’sbuyingjourney
andcoordinatewiththemduring
eachseachstepintheprocess.Magen-
toallowsyoutodefineyourprior-
ities/rulesandcustomizethemto
efficientlymanageyourware-
house/inventorydivision.Itlets
youaccessrealtimeinventory
updates,autogeneratedorders
andotherfeaturestostreamline
yourbusinessoperationsforin-
creasedefficiency.
WhileeBay'sacquisitionofMagentoescalateditspopularity,thefact
thattheplatformisnowsupportedbyPayPal(ownedbyeBay)wasa
crucialfactorforMagento’sinstantpopularity.Inordertoincrease
flexibilityandcreatearobustonlinestore,Magentoallowsmultiple
thirdpartyintegrationstofulfillthesiteowner’sneedsforemailmar-
keting,analytics,shipment,paymentgateways,ERP,CRM,account-
ing,socialmediaetc.Othermajorthirdpartyintegrationsinclude
MailChimp,PayPal,MailChimp,PayPal,WordPress,QuickBooks,Facebook,GoogleAna-
lyticsandmore.
8.ThirdPartyIntegrationsMadeSimple
OrdermanagementisacrucialfeatureforeCommerce
stores,especiallywiththeincreasingdemandofonline
shoppers.
..........................................................................................................................
Youcaneasilycapturethe
customer’s
withthemduringeachstepinthe
process.
buyingjourney
&coordinate
WhyChooseMagentoForYourOnlineBusiness?|TheCommerceShop.11
9.OffersMultiLanguageSupport
Ifyou’relookingtoexpandyoureCommercewebsiteglobally,it’sim-
portantyoureCommercewebsitesupportsmultiplelanguages.With
Magento’sinbuiltsupportformultilingualcontentandcurrency,itis
anaddedopportunitytosellproductsacrossborderseffortlessly.
Mobilefriendlysiteswill
rankhigherinGoogle
mobileshoppers
byendof2017 by2020
2B $284B
Withtheincreasedadoptionofsmartphones,therehasbeenasignifi-
cantriseinthemCommerceindustry.Studiesshowthatbyendof
2017,therewillbeabout2Billionpeoplewhowillshopfromtheir
mobiledevicesandtheUSmCommercemarketwillreach$284Billion
by2020.WithGoogleannouncingthatmobilefriendlysiteswillrank
betterinsearches,havingaresponsivesitebecomesmandatory,
makingMagentoanidealchoiceforyoureCommerceplatform.
10.MobileFriendlyWebsites
WhyChooseMagentoForYourOnlineBusiness?|TheCommerceShop.12
TopBrandsOn
Magento
11.MagentoExtensions
MagentohasvariousextensionswhichwillimproveyoureCommerce
website,providetheservicesneededtoconnectbetterwithcustomers
andofferanoptimumeCommercesolution.Improveyouronlinepres-
enceandmanageyoureCommercestorebetterwithseveralextensions
thatareavailableforeasyaccounting,searchoptions,product/catalog
management,payment,socialmedia,one-stepcheckout,customer
support,andmore.
Magento’ssuccessandpopularityisgloballyrecognized.Bigbrandslike
Nike,RebeccaMinkoff,Olympus,CocaCola,Ford,andNestleNespressohave
chosenMagentotobetheireCommercepartnersduetoitsexemplaryfunc-
tionalitiesandoutoftheboxfeatures.
ThismakesMagentotherightpickforbusinessesirrespectiveoftheirsizeor
requirementsasithastherightfeaturesandextensionstoincreasesalesand
conversion.
WhyChooseMagentoForYourOnlineBusiness?|TheCommerceShop.13
References
https://www.statista.com/statistics/183750/us-retail-e-commerce-sales-figures/
http://inchoo.net/magento/varien-is-now-magento-inc/
https://trends.builtwith.com/shop/Magento
http://www.bestplugins.com/articles/magento-favourite-cms-ecommerce
http://marketingland.com/new-click-rate-study-google-organic-results-102149
http://www.nike.com/au/en_gb/
http://wwhttp://www.rebeccaminkoff.com/
http://www.getolympus.com/
https://buy.shareacoke.com/
https://accessories.ford.com/
https://www.nespresso.com/us/en/
http://www.businessnewsdaily.com/7709-best-enterprise-ecommerce-software.html
http://www.mobilecommercepress.com/mobile-commerce-could-reach-nearly-half-of-all-online-
spending/8520320/
https://www.thecommerceshop.com/ecommerce-development-services/magento-development/
Conclusion
TheeCommerceindustryhasapromisingfuturewiththeongoingtechnologi-
caladvancements.Hence,youneedaplatformthatisbuiltpurelyforthe
growthofyourbusinessandonewhichfocusesonincreasingyoursales,sim-
plifyingyoureCommerceprocesstodeliverpromptserviceandenhancing
customersatisfaction.In2016,BusinessNewsDailyrecommendedMagento
asthebesteCommerceplatform.ItfurtherstrengthensMagento’sabilityto
supportyoureCommercesiteandgrowyoursalesandrevenue.
TheCommerceShophasbeendevelopingbeautiful,userfriendlyeCom-
mercewebsites,poweredbyMagentosince2010.Ifyou’relookingtobuild
scalable,secure,customizable,userfriendly,responsiveeCommercestores,
ourCertifiedMagentodeveloperswithyearsofindustryexperienceareready
tohelpyoureCommercebusinesssucceed.
Theinformationtransmitted,includingattachments,isintendedonlyfortheperson(s)orentitytowhichitis
addressedandmaycontainconfidentialand/orprivilegedmaterial.Anyreview,re-transmission,disseminationor
otheruseof,ortakingofanyactioninrelianceuponthisinformationbypersonsorentitiesotherthan
theintendedrecipientisprohibited.
©TheCommerceShop2017.AllRightsReserved.
3400PeachtreeRoad,NESuite939,Atlanta,GA30326
Phone:(404)547-6474
Email:hello@thecommerceshop.com
9415CulverBlvd,CulverCity,CA90232
Phone:(310)279-6584
Email:hello@thecommerceshop.com

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Why Choose Magento For Your Online Business?