Why doesn't this Apple (Inc.) fall ?
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Apple Inc., founded in 1976 by Steve Wozniak and Steve Jobs, became a market leader with innovative products like the Apple II, iPod, and iPhone, which transformed their respective markets. The company's success is attributed to effective brand positioning, premium pricing strategies, and the creation of a product ecosystem that fosters brand loyalty. Apple also leverages innovative marketing campaigns, such as the 'I'm a Mac vs. I'm a PC' ads, to maintain a competitive advantage.
Why doesn't this Apple (Inc.) fall ?
- 1. WHY DOESN’T THIS APPLE FALL?
- 2. Founded in April 1976 by Steve Wozniak and Steve Jobs in an unused garage
- 3. They subsequently introduced the 8-bit fully functional home computer Apple II in 1977
- 4. It became one of the first highly successfu l commerci a-lly produced micro computer
- 5. Today Apple Inc. has a market capitalization of around $700 Billion and net annual profit of around $ 50
- 6. So what is the reason behind the exponential increase in this brand’s popularity and success?
- 7. ESTABLISHING COMPETETIVE ADVANTAGE THROUGH BRAND AND PRODUCT STRATEGY
- 8. They clearly defined and communicated their points of differences( POD’s) Adopted an extremely effective brand positioning strategy Created user friendly products with attention to detail when it comes to design
- 10. The iPod completely revolutionized the portable music devices market. It changed how people listened to music. The iTunes Store changed how people bought music and gave a lot of upcoming musicians a platform to showcase their talent
- 11. The iPhone has been the biggest success of Apple till date due to it’s easy user interface combined with an Aluminium structure which gives it a premium feel along with an extremely sophisticated and advanced software system.
- 12. The iMac runs on exclusive Apple software and runs applications from the Apple The sleek metal-based aesthetics of a MacBook also signals a sense of uniformity when used alongside the iPhone. The user interface of these consumer electronic devices also employs the same functional and design principles centred on simplicity thereby creating a strong sense of familiarity.
- 13. MAINTAINING BRAND IMAGE THROUGH PREMIUM PRICING STRATEGY
- 14. Premium pricing is also part of the marketing strategy of Apple Apple products are luxury goods because of their high price points and consumers of luxury good are willing to pay extra in order to maintain a sense of indulgence or a status symbol Apple products are relatively expensive when compared with similar products from
- 15. CREATING AND SUSTAINING BRAND LOYALTY THROUGH COMPLIMENTARY PRODUCTS
- 16. Because each product complements another product, consumers would usually choose to stick with the Apple Apple products create a halo effect.
- 18. Apple’s “I’m a Mac vs I’m a PC” ads have been hugely popular The cool guy who is relaxed and composed is a mac vs the clumsy guy which is not very fashionable represents a PC thus commenting on the superior
- 20. ESTABLISHING THE COMPETITIVE ADVANTAGE OF THROUGH PRODUCT AND BRAND STRATEGY MAINTAINING BRAND IMAGE THROUGH PREMIUM PRICING STRATEGY INTRODUCING DIRUPTIVE PRODUCTS IN THE MARKET CREATING AND SUSTAINING BRAND LOYALTY THROUGH COMPLIMENTARY PRODUCTS ADOPTING INNOVATIVE MARKETING STRATEGIES
- 21. DISCLAIMER CREATED BY SHARAD KOTHARI, DTU, DURING A MARKETING INTERNSHIP UNDER PROF. SAMEER MATHUR, IIM LUCKNOW