Why Feedsy can make your content marketing effortless
2 likes919 views
The document outlines the services offered by Feedsy, including content publishing aimed at enhancing brand awareness, conversion, and customer retention. It highlights the challenges businesses face in creating content and provides solutions such as licensed articles, newsletters, and various subscription packages. Additionally, it emphasizes the importance of mobile-friendly design and compliance with regulations in digital content delivery.
Why Feedsy can make your content marketing effortless
- 3. Your Goals? Attraction (brand awareness) Conversion (right time, right place) Retention (develop relationships) Extension (add to your offer) Referrals (word-of-mouth) 3/7
- 4. 59% of Aussies read news on their smartphones2 84% of mobile users take their phones wherever they go1 1 Telstra Smartphone and Tablet Index, 2014 2 Reuter Institute Digital News Report, 2015 3 Nielson Netview, 2010. How people spend their time online (Go-Gulf), 2012 Content puts brands into people’s hands: fish where the fish are Over 50% of online time is spentreading or sharing content3 4/7
- 5. Current issues or barriers? Time (lack of resources/time) Content (struggling for ideas) Publishing (sending is a pain) Design (especially on mobiles) Compliance (eg spam, privacy) 5/7
- 6. 0% 10% 20% 30% 40% 50% Email Newsletters Digital/Social Media Printed Newsletters Printed Info Packs Webinars One-to-ManyComms Actual%vsPreferred% Connecting with Clients: Solving the communication matrix, AFA White Paper October 2013 6/7
- 8. Post once Web traffic leads Publish to many News web pageContent (from Feedsy, FeedsyWrite and/or you) Email Social Print SUBSCRIBE Subscribe yoursite.com.au Website 8/18
- 9. Content is Easy: Licensed Articles Add Your Own We Write For You 9/18
- 10. Licensed content ChooseyourStoryMix Create a StoryMix of 10 (Feedsy) Create a StoryMix of 1 (FeedsyLite) Tweek StoryMix at any time 1-101 articles (per week) You may review articles2 You can add your own stories All auto posted and published 1 1 article with FeedsyLite and 10 with full Feedsy packages. 2 Weekly and monthly alerts to review, rearrange or add stories. Create your StoryMix from these Categories Lifestyle (Travel) Lifestyle (Health, Fitness or Food) Lifestyle (Entertainment or Sport) Lifestyle (General) Technology (General) Business (Consumer, Commerce and Business Trends) Business (Industry, Government and Employment) Property (Sales, Rental and Market Trends) Property (Homemaking) Finance (Australian Economy) Finance (Commodities and World Markets) Finance (Rates, Currency, Gov Budge t) Finance (Stock Market Commentary) Finance (Reserve Bank Commentary) Finance (Retirement and Superannuation) Finance (Taxation) Finance (Investment Principles and Education) Finance (AMP Capital Market Watch) Finance (AMP Capital Oliver’s Insights) Finance (SMSF) 10/18
- 11. News web pages byFeedsyWeb Branded (Logo, colours) Design (mobile responsive) Hosting (included) URL (news.yourdomain.com.au) Calls to action (contact, subscribe or download app) Linked (to main website) 11/18
- 12. Email newsletter byFeedsyMail Auto sent (once a month) Auto generated (from content on news website) Design (mobile responsive) Branded (Logo, colours, message) Personalised (contact name) Subscribers (analytics included) Manual emails (add-on extra) 12/18
- 13. Social sharing byyouorus Drive traffic (shares link back to you) Easy sharing (content from your news website and apps by anybody at any time) Free (when shared by you) FeedsySocial (if we share for you) Share This 13/18
- 14. Printed paper news byFeedsyPrint Select content (any number of news website stories in any order) Create on demand (super easy) Branded (from news website logo, colours, contact details, etc) Title (eg Newsletter, Fact Sheet) Subtitle (eg July 2017, John Smith) PDFs (for print outs) See these stories and more at receive-test.feedsynews.com Disclosure Statement: xPert Pty Ltd, ABN 12 345 678 910, trading as xPert Financial Services, AR number 123456, is an Authorised Representative of XYZ Company Pty Limited (Australian Financial Services Licence No. 654321). General Advice Warning: The information in this communication is provided for information purposes and is of a general nature only. It is not intended to be and does not constitute financial advice or any other advice. Further, the information is not based on your personal objectives, financial situation or needs. You are encouraged to consult a financial planner before making any decision as to how appropriate this information is to your objectives, financial situation and needs. Also, before making a decision, you should consider the relevant Product Disclosure Statement available from your financial planner. xPert Professionals xpertprofessionals.com contact@xpertprofessionals.com (08) 8277 2342 But the 19-year-old could say it was all worth it on her return to Toowoomba in a hero’s homecoming. “It’s something I’ve dreamt about since I was about eight years old,” she said on arriving home on Tuesday morning. “That one day I was going to climb Mount Everest.” The Queenslander can now sit down to gather thoughts of determination, self-doubt, apprehension and ultimately elation after completing the record- breaking expedition on May 21. That afternoon in Nepal, in her third attempt at the summit in as many years, Ms Azar broke the mark held since 2005 by then 21-year-old Rex Pemberton. A book describing her expeditions, which began as an eight-year-old at Kokoda, is set to be launched in September. After being blessed with far better weather than 2014 and 2015, the mountaineer said the toughest part of her quest was a long, hard day of trekking between base camp and camp two before her tilt at the summit. That’s where she suffered from most self-doubt. “There’s a lot of moments where, honestly, you think ‘I’ve just got to get through the next 10 steps’,” Ms Azar said. “It’s completely mental … you just break it down into smaller pieces.” She now has plans to complete the seven summits – the highest peaks on each continent – as well as another Everest tilt and also leading Kokoda treks in the footsteps of her adventurer father Glenn. The pair has even discussed completing a father- daughter Everest expedition. “One half of us is keen and clearly capable,” Mr Azar said. “The other half is not so sure yet.” Ms Azar left a photograph of her 12-year-old brother Christian, who has autism, on Everest’s peak and said she spent a large part of her 20 minutes on the summit reflecting on all of her preparation. “I think it just makes it that much more special when you’re up there,” she said. Ms Azar recalled passing Melbourne’s Maria Strydom, who died from altitude sickness, on her descent but only later realising who she was. “It was difficult,” she said, adding that there were no signs Dr Strydom was in trouble. “You always think in hindsight – even though at that point it wasn’t too much of an issue – could we have done something, given her oxygen or tried to get her down to camp two for a rescue.” Large miners such as BHP Billiton, Rio Tinto and Fortescue are among the lowest cost producers, and can easily navigate a low-price environment, albeit with squeezed profit margins. But a further slump in prices could drive struggling higher-cost junior miners like Atlas Iron and BC Iron, out of the market. Both companies have been forced to suspend operations partially, as they struggle to turn around businesses amid the plunge in prices. IKEA gearing up for Aust expansion By Petrina Berry (Australian Associated Press) Swedish behemoth IKEA has flagged the rollout of more stores and an online presence in Australia as it prepares to build one of the country’s biggest furniture distribution centres. The retailer has announced it will build a 70,000 square metre supply and logistics centre in Marsden Park in Sydney’s west. IKEA says it will be the largest logistics centre of its kind in Australia for a furnishing retailer, and will play an important role in the expansion of its store network and pickup points. The retail giant declined to reveal how many stores and where it plans to roll out in Australia. It is also expected to launch an ecommerce store in Australia by the end of the calendar year and a global site within the next two years. “Over the next few years, we want to create more opportunities for IKEA customers to access the brand in different ways and in new locations,” IKEA Australia country manager David Hood said. The new distribution centre will replace the company’s existing distribution centre at Moorebank. IKEA said the new centre will provide an additional 50 jobs, employing than 150 workers in total. There are eight IKEA stores in Australia, including one owned by a franchisee, and a ninth is set to open in North Lakes, north of Brisbane, by the end of 2016. The North Lakes store will be Queensland’s second IKEA, adding to the existing location at Logan, south of Brisbane. IKEA said its new distribution centre will enable it to supply a greater range and volume of furniture and also provide pick up and delivery services. It will be powered by 4,000 solar panels, harvest up to 500,000 litres of rainwater and have translucent roof sheeting with sensors to turn lights off when natural lighting levels are bright enough, as part of the company’s commitment to sustainability. The IKEA Group has 315 stores in 27 countries and a further 40 plus stores run by franchisees. ‘It’s all mental’: Qld Everest climber By Jamie McKinnell (Australian Associated Press) It’s a chapter Australia’s youngest Everest climber, Alyssa Azar, has been waiting to write for more than a decade. It’s also third time lucky after dicing with death amid earthquakes and avalanches each autumn since she was 17. Newsletter June 2016 Iron ore price threat looms for budget Prashant Mehra (Australian Associated Press) A forecast slump in iron ore prices is set to deliver another blow to already-strained federal government finances, with analysts warning a recent uptick in pricing will soon be wiped out. National Australia Bank said on Wednesday it expects iron ore prices to slip back to $US40 a tonne from 2017 onwards, becoming the latest in a lineup of gloomy forecasts for Australia’s biggest export earner. NAB economist Gerard Burg said the short-term increase in steel prices and profit margins this year should not overshadow the long-term challenges in China’s steel industry, which has an overcapacity of 300 million tonnes. “Expectations that China’s steel consumption will continue to decline in coming years will be a major constraint for iron ore demand, while sub-trend economic growth elsewhere provides little opportunity for China’s declines to be offset,” he said in a research note. In the May federal budget, the Turnbull government boosted its iron ore price forecast for 2016/17 to $US55 a tonne, up from its previous estimate of $US39 a tonne. Lower prices will put a big dent in revenues for the federal government, which is already struggling with a forecast deficit of $37.1 billion in 2016/17. The government’s own budget papers state that every $US10 a tonne change in the iron ore price will cause a $1.4 billion increase or decrease in tax receipts, and a $6 billion change in nominal GDP in 2016/17. The impact in 2017/18 will be greater, with every $US10 a tonne change impacting tax receipts by $3.9 billion and nominal GDP by $13.4 billion. NAB’s forecast follows similarly bearish outlook by other analysts. Earlier this week, Citigroup predicted iron ore prices will average $US42 a tonne in 2017, and sink to $US38 a tonne in 2018. Goldman Sachs in May said iron ore prices are expected to slip to $US38 a tonne in the final three months of 2016. Iron ore surged to $US70 a tonne earlier this year, supported by stronger steel production in China amid a stimulus by its government. Prices have since eased as Beijing clamped down on speculative trading and as stockpiles at Chinese ports have grown. Currently iron ore still trades at $US52.54 a tonne, nearly 40 per cent higher from last year’s rock bottom of $US38 a tonne. The uptick has raised hopes among investors of underlying strength in the iron ore market – similar to the steadily improving crude oil prices – supported by higher Chinese steel demand. Analysts, however, have been quick to pour cold water on the sentiment, with most expecting the pick up in Chinese steel demand to wind down in the next few months. Lower prices will also hit the mining sector. 14/18
- 15. Pricing Feedsy 10 stories per week Add your own (unlimited) Up to 2,500 Mail Subscribers 1 Mail send per month PA C K A G E S E T- U P S U B S C R I P T I O N Web $440 $129pm Web+Mail $660 $149pm Web+Mail+Social+Print $880 $369pm FeedsyLite 1 story per week (optional) Add your own (unlimited) Up to 500 Mail Subscribers 1 Mail send per month PA C K A G E S E T- U P S U B S C R I P T I O N Web $440 $59pm Web+Mail $660 $79pm Web+Mail+Social+Print $880 $299pm 15/18
- 16. Add-ons FeedsySocial Set-up (once-off) $2201 Single Profile $220pm1 Extra Profiles $110pmeach Media $ optional FeedsyPrint $22pm2 Unlimited printed news Extra Users Add or remove extra editors $66peruser(once-off)3 MailPlus $29pm • FeedsyFlashes (up to 5 per month) • Extra FeedsyMails (up to 5 per month) • BirthdayMail • AnnualMail ListPlus Additional subscribers (email addresses) Up to 2,500 $49pm4 Up to 5,000 $69pm Up to 10,000 $129pm Up to 25,000 $269pm Up to 50,000 $429pm 1 1st profile included in Web+Mail+Social 2 No extra fee $0 with Web+Mail+Social+Print 3,4 No extra fee $0 with Web+Mail+Social+Print (Feedsy only) 16/18
- 17. FeedsyWrite Originalbrandedcontentcreatedjustforyou Process(Subscriptions) Briefing: Easily phone brief articles together or singly. Published: On Feedsy channels (Drafted then Published). Duration: All articles must be briefed within 12 months. Changes: 1 round of changes. Packages: 1, 3 or 6 article bundles. Content Delivered: 500 words and 1 stock image. Topic: Specific or general subject area. SEO: Brief to include target keywords. Branding: Can include brand name. Pricing Purchase more articles and save Single Article $330 Each 3 Article Bundle $792 $264each(save20%) 6 Article Bundle $1386 $231each(save30%) 17/18
- 18. Next Steps Let’sdothis! Get started in minutes Go to feedsy.info/pricing Click GET STARTED We’ll walk you through set-up Online Training and Support Pay by credit card Cancel at any time Switch plans at any time Prices include GST and are as of 10 August, 29017. Subject to change. © Feedsy Pty Ltd, 2016, ABN 98 606 000 426 Set-up form and fee Day 1 Channels are set-up Day 7 Instructions training Day 14 Go live Day 21 Approval Day 10 Timing may vary (eg due to your availabilty to approve) 18/18