Why infinitea
- 1. Why infinitea Infinitea has always been a francising company and has relied on its owner and operation to play a major, role in the system’s success infinite remains committed a franchising as a predominant way of doing business. We provides hands on training and the materials you need to be success in your restaurant business. Infinitea serves a wide variety of tasty and refreshing authentic pearl milk tea drinks for all you fanatics out there. Guaranteed made from 100% freshly brewed loose-leaf teas of high quality for an overall healthier lifestyle. Get your Infinitea fix today and keep watching out for our exciting new flavors. We're just so thrilled and thankful for the positive feedback and response from you guys! Keep them coming because we love hearing from you! Application requirement - Good community standing Strong leadership and people behind skill Willingness to devote time in managing the shop Have on entrepreneur spirit Can successfully complete the required training programs Mission and vision Infinite is a company focused on providing the best milk tea and tea based drinks on the market. The company aims to bring the milk tea experiences closer to each home and to provide customers with a one of a kind tea experiences by ensuring that we use only the best and fresh ingratiated in the making of our drinks.
- 2. Goal and objective The company goals is to bring milk tea experiences closer to home while its objective tea to convert coffee drinks to m ilk tea drinks. Darangan infinite Goal and objective 1. 2. 3. 4. To achieve the quota sales per day To offer a consists case of the infinite drinks to every customer To offer a fast services quality to the customer To engage its customer so as to gain understanding on customer point of view and to gather feedback Swot and analysis Strength 1. 2. 3. 4. 5. Free delivery service Both store offer new product innovation Requirly monitor the store Does not require its customer to have a specific number of orders It’s a customers- oriented store then staff welcome its customer know its regularly customer by name; its customer on facebook; and interior with them through facebook. 6. Has a minimum of 5 orders per delivery Weaknesses 1. 2. 3. 4. Unavailability of cctv camera Including unavailable offering ( i.e. foods) Cleanliness of the comfort room was not given much attention Unaxability of promotional materials such as flyers
- 3. Opportunities 1. Employees near the area one of the stores potential customer 2. Since coffee has become part of every Filipino activity the company could expand its product line by offering coffee product at the same time. It could also offer food that depends on the market. 3. Student, office, Sunday and church occasion gathering and activity offers an opportunity to the retailer to increases it turnover. Since it is located near the flying v gasoline station, metro bank and St. Constantine institute of science and technology. Threat 1. Seasonal product are offered 2. Since not all of combination suits will to tea it limit the company its it product innovation Marketing mix and marketing strategies of infinite Target market All school and studentparents, companies , motorist, behind the person in area of Rizal and resident of Binangonan Rizal Location The infinite at Binangonan Branches is location beside the Flying V gasoline station in Darangan nearly business like Metro Bank, Motors Companies, Jeff James Companies, St Constantine of Science and technology fortunrture and store
- 4. Place National road Darangan Binangonan , Rizal Philippines 1960 This Infinitea branch is small but a thing of beauty. It had its first anniversary yesterday but the place was newly renovated, so its ambiance is really fresh and invigorating. With the limited floor space it covers, this tea house seems to possess a special charm that inspires intimate get-togethers apart from casual walk-ins.Interior theme is a mix of green and brown from the walls, counter, tables and chairs. It’s a place where you can stay without worrying about time. It gives patrons encouragement to huddle over a cup while chatting with friends. Three types of seats are available for customers: regular chairs, sofa seats and the ones outside for those who prefer natural air and those who smoke. Product/price Milk tea ( 50-75php) Hot drinks ( 50php) Frappuccino (75-120php) Original tea (50-70php) Fruit tea (50-70php) Pulpy range (60-70php) Soda pops (75php) Lemonade coolers ( 65- 85php) Ice series ( 60-70php) Adds-ons (10php) Nacho ( m 50 b 75 jumbo 105 jumbo loaded 145) Service/Product
- 5. Navigating the menu at Infinitea can be a bit tricky. Why? It’s broken down into sections: milk teas, coffee selections, flavored fruit teas, original teas and add-ons. How much should you order, and which one? The dizzying parade of flavors would make your head spin, with each one looking better than the last. Good enough, their staff offered recommendations and helped us choose the customers’ favorites of all time. After shaking the concoction up and down, they’ll signal the drinks that are ready for pickup at the counter with a gadget with a number. Drink: Customers may choose the amount of sugar and ice put into the drink, from 100% full sugar, 70% less sugar, half sugar, quarter sugar and no sugar. Mine encompassed the default which was probably half sugar. It did not lean toward the sickeningly side of sweet at all. The pearls were very chewy and they did not give my dental braces a hard time. Price for Value: For the price range of PHp 40 to PHp 80, Infinitea drinks can provide you with a good introduction to the world of milk tea. It caters to the Class A-B market. This little tea shop serves a good artisan teas with bounty of flavors that add fuel for the soul. Infinitea’s milk tea is not one to be messed with. Aside from milk teas, Infinitea at Benavidez now also serves coffee mixes! Since it’s near the Chinese schools in Manila (just across Hope Christian High School), I guess Infinitea drinks would be perfect to release stress of students from completing assignments and studying hard for exams. They can also serve to please anyone’s afternoon on the dock and satiate people’s craving for desserts after lunch (or dinner, for those who have tutoring sessions at night). Another plus of Infinitea is that it offers delivery service for free, with a minimum order of four cups—to nearby areas reachable via bicycle
- 6. Promotion Ditrubuition flyers that are available in the store social mediaIn a fantasy world, I’d probably buy myself one Infinitea drink per week (or a couple more times). But since I’m watching my weight sternly, I prefer to be stuck to my discipline and take these refreshments once a month at most. Health benefits and fitness take precedence over anything else, in my world! An exception maybe is when their drinks would be pinched in with ashitaba—a rare case I pray would materialize in the future Store layout Operation of marketing mix and strategies of management 1. Buying and handling of merchandise available in their stock room Pricing The pricing in th 5 branches is 5 person cheaper company to other branches located outside the area. - Advertising and promotion Flyers Loyalty card Infinite Branches’ facebook page Prestige card Promotional card Magazine advertisement
- 7. - Down side foodlike rice meal are include its it menu but are available all the time and there are oretimes that flyers are not available in the st - The owner add his regularly customer talk to them the store upcoming promotion - Discount are given to regular customer when he is at the store - - Customer Product (service) and price (selling) Drinks are service to the table Music is produce Provides written internet for the customer use Friendly crew Facilities Comfort room is located left side in door The clines of the cr is highly satisfying The color combination scheme is green, black, brown and grey and highly light is white of the branch Seat are available outside the area People and staff - 3 to 5 person in hrs - Friendly and accommodate staff Conclusion and recommendation - Cctv camera - Standardize the store design color - Offer snacks and coffee drinks -