Why Isn’T Your Web Site Generating Business

This document discusses strategies for designing effective websites based on different visitor and product types. It identifies five main categories of websites (brochure/sales support site, information portal, consumer/eCommerce, considered purchase, site as a service) and the key elements that define each type, such as the visitor's goal, source of visitors, valuable content, and purchase cycle. Specific tips are provided for elements like homepage design, landing pages, and using content and testimonials to encourage actions. House list email marketing is also discussed as an effective way to nurture prospects and encourage repeat visits.